USING TAILORED MESSAGES TO PROMOTE THE 5 DAY PROGRAM

使用定制消息来宣传 5 天计划

• 批准号: 6352748
• 负责人: JERIANNE HEIMENDINGER
• 金额: $ 44.07万
• 依托单位: AMC CANCER RESEARCH CENTER
• 依托单位国家: 美国
• 财政年份: 2000
• 资助国家: 美国
• 起止时间: 2000-09-15 至 2003-02-28
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6352748
• 关键词: behavior therapy; behavioral /social science research tag; cancer information system; cancer prevention; clinical research; fruit; health behavior; health economics; human subject; informatics; medical outreach /case finding; neoplasm /cancer education; nutrient intake activity; nutrition related tag; telecommunications; vegetables

The long-term goal of this study is to use the Cancer Information Service (CIS) network to implement an intervention designed to increase fruit and vegetable (FV) intakes of CIS callers. Specific aims are to: 1) design, implement and evaluate a proactive telephone educational protocol for the CIS, coupled with mailed tailored messages of varying frequencies, to test the impact on long-term fruit and vegetable consumption of callers, 2) determine which subgroups of callers benefit most from the intervention, 3) test for the efficacy and cost- effectiveness of tailored print material to promote behavior change. Each of the three aims listed above will be achieved by implementing a randomized controlled trail in which CIS callers will be randomly assigned to one of four experimental conditions: (1) Brief Educational Message (BEM) promoting FV consumption over the telephone delivered by CIS Information Specialist, combined with a single non-tailored follow- up mailout of print material (control condition), (2) BEM combined with a single tailored mailout of print material, (3) BEM combined with four mailouts of print material tailored for information obtained solely at baseline, and (4) BEM combined with four mailouts of print material tailored to information obtained at baseline, and at 3 months follow-up. Messages and survey questions will incorporate theoretical constructs from the following models: Transtheoretical, Health Belief, protection Motivation, Social Cognitive, and precaution Adoption. The production and mailout of all tailored communications will be done by the Tailored Message core of the CISRC. Evaluation of the intervention will emphasize both process and outcome evaluation, with the latter based on telephone follow-up interviews (conducted by the Survey Methods Core) at 3- and 12-months follow-up. Outcome evaluation to be conducted by the Biostatistical Core will examine 3 key questions: is tailored print material mailed to CIS callers superior to non-tailored print material in promoting FV consumption? Are multiple mailouts of tailored print material superior to a single tailored mailout in promoting FV consumption? Are multiple mailouts of print material tailored to information obtained at baseline and at three months follow-up superior to multiple mailouts tailored solely to information obtained at baseline? The proposed study should make significant contributions to behavioral science and cancer prevention and control nationwide.

这项研究的长期目标是利用癌症信息 服务（CIS）网络实施旨在增加 CIS 来访者的水果和蔬菜 (FV) 摄入量。 具体目标是： 1) 设计、实施和评估主动电话教育 CIS 协议，加上不同的邮寄定制消息 频率，以测试对水果和蔬菜的长期影响 呼叫者的消费，2) 确定呼叫者的哪些子群体受益 大部分来自干预，3）测试功效和成本- 定制印刷材料促进行为改变的有效性。 上述三个目标中的每一个都将通过实施 随机对照试验，其中 CIS 呼叫者将被随机分配 分配给四个实验条件之一：（1）简要教育 通过电话发送促进FV消费的消息（BEM） 由 CIS 信息专家结合单个非定制的后续- 打印材料的邮寄（控制条件），（2）BEM结合 一份单独定制的印刷材料邮寄，(3) BEM 与四个相结合 为仅在以下网站获得的信息量身定制的印刷材料的邮寄 基线，以及 (4) BEM 与四份印刷材料邮寄相结合 根据基线和 3 个月随访时获得的信息进行定制。 消息和调查问题将包含理论结构 来自以下模型：跨理论、健康信念、保护 动机、社会认知和预防措施。 生产 所有定制通信的邮寄将由定制 CIRC 的消息核心。 干预措施的评估 强调过程评估和结果评估，后者基于 电话后续访谈（由调查方法核心进行） 3个月和12个月的随访。 结果评估由 生物统计核心将检查 3 个关键问题： 是否定制打印 邮寄给 CIS 来电者的材料优于非定制印刷材料 促进食品消费？ 是否多次邮寄定制印刷品 在宣传 FV 方面，材料优于单一定制邮件 消耗？ 印刷材料的多次邮寄是否适合 在基线和三个月随访时获得的信息优于 是否仅根据基线获得的信息定制多个邮件？ 拟议的研究应该对行为学做出重大贡献 全国科学防治癌症。