Building Desirable and Resilient Public Media Futures: Establishing the Centre for Public Values, Technology & Society

建设理想且有弹性的公共媒体未来：建立公共价值观和技术中心

• 批准号: MR/X033651/1
• 负责人: Rhianne Jones
• 金额: $ 30.65万
• 依托单位: British Broadcasting Corporation (United Kingdom)
• 依托单位国家: 英国
• 项目类别: Fellowship
• 财政年份: 2024
• 资助国家: 英国
• 起止时间: 2024 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=MR%2FX033651%2F1
• 关键词: Building; Desirable; Resilient; Public; Media

Now more than ever it matters that we understand the challenges posed by data and technology for media, society, and democracy because how we build technology deeply matters for our digital futures. While a growing body of research exists into these challenges, the public service media context has received surprisingly little attention. Dr Rhianne Jones will lead the BBC Centre for Public Values, Technology & Society, supported by a UKRI Future Leaders Fellowship to address these important challenges and advance responsible, society-centred innovation in the public and wider media sector. Located in BBC Research and Development, with its remit to develop technologies in the public interest, Dr Jones will lead the Centre and its expert partner network to advance understanding of issues and responses needed for a healthy future digital UK society.Our digital world has been built on data-driven technologies. These technologies play an integral role in everyday life, impacting our access to information, experiences and society in different ways. Data about individuals, groups and systems are collected and analysed in vast quantities, and with increasingly sophisticated algorithms in order to make decisions that can determine outcomes in important areas of our lives. No longer confined to online spaces, these technologies are increasingly all around us and they bring with them the potential for both enormous benefit and risks for people, communities, and society. The media and creative industries play a fundamental role in our individual, cultural, and collective lives in a democracy but rapid advancements in online, mobile and connected media, underpinned by data-driven and AI systems are transforming the landscape at pace. From personalised content through to new synthetic forms of media, societal understanding of these technologies must not fall behind this technological development. To meet these challenges, media organisations must be equipped to draw from and contribute to state-of-the-art foundational research to inform technical innovation and maximise transfer and impact for socially beneficial ends. Public service media exists to serve the public with impartial and trusted content but emerging challenges stemming from developments in the digital landscape threaten to destabilise foundational public values such as trust and universality and we need new ways to understand, articulate and envision desirable public media futures. Publicly funded media have an especially important public service function and are connected, via policy and regulation, into government. As such, they provide a valuable and distinctive opportunity to research and innovate with data and digital services with the potential to deliver direct benefits by acting as a case study for more general impact across the industry. Dr Jones' Centre will radically enrich interdisciplinary approaches to innovation by enhancing the application of the social sciences and humanities to address important issues facing a data-driven society, using the important lens of changing public service media, its provision and its use. Through its specific focus on public service values and the creation of public value in relation to media provision, the work of the Centre will foster socially responsible innovation through research excellence and enhance the future reliance and effectiveness of public service provision, thus improving the quality of digital life in the UK and worldwide. In 2022, the BBC marked 100 years of public service broadcasting; as we reflect on its role in shaping the technologies and communications that defined our public sphere, we must now turn to the important question of how to build a healthy media ecosystem for our future digital society.

现在，我们了解数据和技术对媒体，社会和民主的挑战比以往任何时候都重要，因为我们如何建立技术对我们的数字未来非常重要。尽管越来越多的研究存在于这些挑战中，但公共服务媒体环境的关注很少。 Rhianne Jones博士将领导BBC公共价值，技术与社会中心，并得到乌克里未来领导人的奖学金的支持，以应对这些重要挑战，并在公共和更广泛的媒体领域提高负责任的社会以社会为中心的创新。琼斯博士位于英国广播公司（BBC）研究与开发中，凭借其为公共利益开发技术的职责，将领导该中心及其专家合作伙伴网络，以提高对健康的未来数字英国社会所需的问题和响应的理解。我们的数字世界已经建立在数据驱动的技术基础上。这些技术在日常生活中起着不可或缺的作用，以不同的方式影响了我们对信息，经验和社会的获取。关于个人，群体和系统的数据被大量收集和分析，并采用越来越复杂的算法，以做出可以确定我们生活重要领域结果的决策。这些技术不再仅限于在线空间，而是越来越多的技术，它们带来了对人们，社区和社会的巨大利益和风险的潜力。媒体和创意产业在我们的个人，文化和集体生活中发挥了基本作用，但在在线，移动和互联媒体中的迅速发展，受数据驱动和AI系统为基础的基础，正在改变速度的景观。从个性化内容到新的合成形式的媒体，对这些技术的社会理解不得落后于这一技术发展。为了应对这些挑战，媒体组织必须有能力借鉴并为最先进的基础研究做出贡献，以告知技术创新并最大程度地提高对社会有益目的的转移和影响。公共服务媒体的存在是为了公正和值得信赖的内容为公众提供服务，但是由于数字景观的发展而引起的新挑战威胁着稳定的基本公众价值观，例如信任和普遍性，我们需要新的方法来理解，表达和设想理想的公众媒体未来。公共资助的媒体具有特别重要的公共服务功能，并通过政策和法规连接到政府。因此，它们提供了一个宝贵而独特的机会，可以通过数据和数字服务进行研究和创新，从而有可能通过作为案例研究来提供直接利益，从而对整个行业进行更一般的影响。琼斯博士的中心将利用不断变化的公共服务媒体，其规定及其使用的重要视角来增强社会科学和人文科学的应用，从而从根本上丰富跨学科的创新方法。通过特定的关注公共服务价值和与媒体提供有关公共价值的创造，该中心的工作将通过卓越研究来促进社会负责的创新，并提高公共服务提供的未来依赖和有效性，从而提高英国和全球数字生活的质量。 2022年，英国广播公司（BBC）标志着100年的公共服务广播；当我们反思其在塑造定义公共领域的技术和通信中的作用时，我们现在必须转向如何为我们未来的数字社会建立健康媒体生态系统的重要问题。