IENgine: developing a subscription-based membership application to connect live/location-based immersive experience, (LIE) creatives with employers.

IENgine：开发基于订阅的会员应用程序，将基于实时/位置的沉浸式体验 (LIE) 创意人员与雇主联系起来。

• 批准号: ES/Y011104/1
• 负责人: Joanna Bucknall
• 金额: $ 6.32万
• 依托单位: University of Birmingham
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2024
• 资助国家: 英国
• 起止时间: 2024 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=ES%2FY011104%2F1
• 关键词: IENgine; developing; subscription; based; membership; IENgine; developing; subscription; based; membership

The Immersive Experience Network, (IEN) was established in December 2021 to consolidate and serve the live/location-based immersive experience, (LIE) sector in meeting challenges, developing innovation, accessibility, credibility, visibility, and sustainability. IEN has now reached a phase in its evolution where a more sustained and stable revenue stream is needed to accelerate and expand our activity to realise our ambitions more fully as a company. My proposal to achieve that ambition is threefold: firstly, to become up-skilled as an academic-entrepreneur through the ARC Accelerate training programme and mentorship, secondly to develop a more community responsive beta version of the membership platform, IENgine and lastly to IENgine with our beach-head membership of over 3000 LIE creatives, employers, and associated services. With the support of the ARC Accelerate funding I anticipate that IENgine will swiftly become the 'one stop shop' for employers to find creative immersive talent, for LIE creatives to secure employment, commissions, reach audiences, document their work and find collaborators.Secrecy has been a central trope of LIE since its emergence as a DIY, pop-up, sub cultural phenomenon which has made it challenging for new artists to enter the sector and for audiences to access the work because it happens outside of the usual cultural institutions, venues and organisations where art and culture is usually found. It has created:1. a lack of visibility for the work making it hard for audiences to find LIE easily.2. a skills gaps because it is difficult for new and emerging creatives to access training, industry experience and employment opportunities because the sector is currently very insular with many creatives accessing jobs through personal connections. Brands and household IPs are now regularly developing large-scale activations and encounters for mass audiences but are struggling to recruit the volume of creative talent to realise their ambitions.IENgine will be a cross between Spotlight and LinkedIn, hosting LIE creatives, services and business profiles. It will be able to host interactive, creative portfolios; be searchable with sector specific terminology and parameters. For:3. LIE creatives having a membership profile will provide access to their portfolio of work to employers, producers, funders, and investors in a way that links across their body of work. 4. LIE services and associated businesses will be able to detail their offer, supported by interactive tools and demos of their services. It will present an opportunity to market their business to their core customer-base and users.5. LIE Employers, Producers, Funders & Investors will be able to search for both talent and services in one place, accessing creative portfolios, demos, and samples. It will become the key recruitment tool for the LIE sector.The ARC Accelerate programme will provide training and mentorship that I will enable me to extend and enrich my own commercialisation toolkit within the context of a supportive cohort of academic entrepreneurs and through the guidance and insight of mentors. It will be an opportunity to ring-fence my time and energy for developing a sound business model for what I see as IEN's foundational revenue stream, the membership platform. Launching the IENgine would bring in regular revenue which would transform the capacity of IEN to serve its membership through research, knowledge exchange, learning resource and networking opportunities. The funding would support the final development of the wire frames into a fully functioning, branded web-based platform. It would also enable IEN to test the platform with the beach-head membership not just for its functionality but also to assess its value to the different customers-bases and users, which would enable IEN to pitch the subscriptions at the right level for those various user groups.

身临其境的体验网络（IEN）成立于2021年12月，旨在合并和为基于现场/位置的沉浸式体验，（Lie）领域，以应对挑战，发展创新，可及性，可及性，可信度，可见性和可持续性。 IEN现在已经达到了进化的阶段，在该阶段中，需要更持续和稳定的收入来源来加速和扩展我们的活动，以更充分地实现我们的野心。我要实现这一野心的建议是三重的：首先，通过ARC加速培训计划和指导成为学术界企业家，其次是成员资格平台的更社区响应式beta版本，最后是INENGINE，并以3000多名lie factive creative creative freatives，Essprive Creatives，Essprive Creative，Enginal和Inservise的服务来开发更具社区响应的Beta版本。 With the support of the ARC Accelerate funding I anticipate that IENgine will swiftly become the 'one stop shop' for employers to find creative immersive talent, for LIE creatives to secure employment, commissions, reach audiences, document their work and find collaborators.Secrecy has been a central trope of LIE since its emergence as a DIY, pop-up, sub cultural phenomenon which has made it challenging for new artists to enter the sector and for访问工作的观众是因为它发生在通常发现艺术和文化的通常文化机构，场地和组织之外。它创建了：1。缺乏对工作的可见性，因此很难让观众很难找到谎言。2。技能差距是因为新的和新兴的创意者很难获得培训，行业经验和就业机会，因为该行业目前与许多通过个人联系来获得工作的创意者非常孤立。品牌和家庭IPS现在定期为大众观众开发大规模的激活和相遇，但正在努力招募创造力的人才来实现自己的野心。Iengine将在Poastlight和LinkedIn之间进行交叉，主持谎言创意，服务和商业资料。它将能够托管交互式创意投资组合；可以使用特定于部门的术语和参数进行搜索。对于：3。具有会员资料的谎言创意者将以与他们的工作相关联的方式向雇主，生产者，资助者和投资者提供访问其工作组合。 4. Lie Services和相关业务将能够详细介绍他们的报价，并得到交互式工具和服务的演示。它将提供一个机会，将其业务推向其核心客户群和用户5。谎言雇主，制片人，资助者和投资者将能够在一个地方搜索人才和服务，访问创意投资组合，演示和样本。它将成为Lie行业的关键招聘工具。弧线加速计划将提供培训和指导，我将使我能够在学术企业家的支持群体以及通过指导和洞察力的指导和洞察力的背景下扩展和丰富自己的商业化工具包。这将是一个机会，可以为我所看到的IEN基础收入流（会员平台）开发出我所看到的合理业务模型的时间和精力。启动IENGINE将带来定期收入，这将通过研究，知识交流，学习资源和网络机会来改变IEN的能力。资金将支持电线框架的最终开发成一个功能齐全的基于Web的平台。它还可以使IEN不仅用于其功能，还可以评估其对不同客户的客户和用户的价值来测试平台，这将使IEN能够为这些用户组的订阅效果正确。