Centre of Excellence for Policy and Evidence in the Creative Industries

创意产业政策和证据卓越中心

基本信息

批准号：
AH/S001298/1
负责人：
Hasan Bakhshi
金额：
$ 807.12万
依托单位：
Nesta
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2018
资助国家：
英国
起止时间：
2018 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FS001298%2F1
关键词：
Centre Excellence Policy Evidence Creative

项目摘要

The UK's creative industries are a national economic strength. Since the turn of the decade, employment, exports and output growth has easily outstripped that in the rest of the economy. Yet, behind this rapid growth lies structural challenges and business uncertainties. And while there has also been rapid growth in academic research on the creative industries, major gaps remain in the evidence base. The PEC will seek to address these and bring about a step change in the quality and quantity of evidence used to inform decision-making with respect to the creative industries. We propose to organise the PEC's work activities in five overlapping workstrands, each led by an expert UK research centre, and coordinated through a Management Board, chaired by Nesta. We indicate our current thinking on priorities below, however in the first year of the PEC's operation we will consult extensively with industry and policymakers on research questions and beyond that keep the PEC's research agenda relevant and inclusive through ongoing engagement and a mixture of commissioning research activities.In workstrand 1 Creative Clusters, led by the Science Policy Research Unit at Sussex University, we want to map and visualise the UK's creative clusters by mining official, open and online data sources, and plugging data gaps using a survey instrument based on that used in the AHRC-funded Brighton Fuse and Creative Fuse North East studies. We will investigate local spillovers between creative and other industries, and conduct foresight activities that will engage industry and policymakers on future opportunities and challenges.In workstrand 2 Skills, Talent and Diversity, led by The Work Foundation, we will track the evolving employment needs of the creative industries. The supply of talent to the creative industries has failed to keep pace with demand - a challenge exacerbated by a lack of diversity. Further, technological, consumer and global trends are driving a shift in production methods and commercial models, creating the need for 'fused' creative, digital and entrepreneurial skills. The PEC will explore how industry, policymakers and educators should respond. In workstrand3 Intellectual Property, Business Models, Access to Finance and Content Regulation, led by CREATe at Glasgow University, we want to develop digital and open data tools that consolidate the evidence on the effects of IP rights on creative production and consumption, changes in business models, and the emerging data economy. We will undertake research on the challenges for the production, distribution and international exploitation of UK AV content in the context of evolving technologies, globalisation and Brexit. We will also research barriers to finance in the creative industries and how policies should address these.In workstrand4 Arts, Culture and Public Service Broadcasting, led by the School of Journalism, Media and Culture at Cardiff University, we want to focus on the opportunities and risks for value creation in creative industries arising from public investment in cultural institutions and public service broadcasters. A priority will be to analyse the challenges arising from the use of digital technologies in the arts, entertainment and news (including platform expansion, data analytics and personalisation, and experimentation), and what policymakers, regulators and funders can do to support the creation of value. In workstrand 5 Creative Industries and International Competitiveness, led by Newcastle University Business School, we will deliver a better understanding of the UK's creative industries in the international economy, including how FDI, immigration and trade influences the spatial distribution of the creative industries. We also propose to improve our understanding of the consequences of Brexit for the creative industries and to inform international trade and investment policies to promote their interests going forward.

英国的创意产业是一种国家的经济实力。自十年之年以来，就业，出口和产出增长在其余经济中很容易超越了这一点。然而，这种快速增长的背后是结构性挑战和业务不确定性。尽管关于创意产业的学术研究也迅速增长，但证据基础仍然存在主要差距。 PEC将寻求解决这些问题，并在为有关创意产业的决策提供信息的质量和证据质量和数量方面发生了变化。我们建议在五个重叠的工作室中组织PEC的工作活动，每个工作室由英国专家研究中心领导，并通过NESTA主持的管理委员会协调。我们在下面表明我们目前对优先级的思考，但是在PEC运营的第一年，我们将在研究问题上进行广泛的咨询，以使PEC的研究议程与持续的参与度相关和包容。来源，并使用基于AHRC资助的Brighton保险丝和Creative Fuse North East研究的调查工具来堵塞数据差距。我们将调查创意和其他行业之间的当地溢出，并进行远见活动，以使行业和决策者在未来的机遇和挑战中吸引。创意产业的人才供应未能跟上需求的步伐 - 缺乏多样性，这一挑战加剧了这一挑战。此外，技术，消费者和全球趋势正在推动生产方法和商业模型的转变，从而需要“融合”创意，数字和企业家技能。 PEC将探索行业，决策者和教育者应如何做出反应。在Glasgow University的Create领导的Workstrand3知识产权，业务模型，获得融资和内容法规的访问中，我们希望开发数字和开放数据工具，以合并有关IP权利对创意生产和消费的影响的证据，商业模型的变化以及新兴的数据经济。我们将在不断发展的技术，全球化和英国脱欧的背景下对对英国AV内容的生产，分销和国际开发的挑战进行研究。我们还将研究创意产业中的资金障碍，以及政策应如何解决这些问题。在加的夫大学新闻，媒体和文化学院领导的Workstrand4艺术，文化和公共服务广播中，我们希望专注于在文化机构和公共服务广播中引起的创意产业的价值创造的机会和风险。一个优先事项是分析使用数字技术在艺术，娱乐和新闻中（包括平台扩展，数据分析和个性化以及实验）以及政策制定者，监管机构和资助者可以为支持价值创造的方法所带来的挑战。在纽卡斯尔大学商学院（Newcastle University Business School）领导的Workstrand 5创意产业和国际竞争力中，我们将对英国在国际经济中的创意产业有更好的了解，包括FDI，移民和贸易如何影响创意产业的空间分布。我们还建议提高对英国脱欧对创意产业的影响的理解，并为国际贸易和投资政策提供信息，以促进其未来的利益。