Mapping Mapusa Market

绘制马普萨市场地图

• 批准号: AH/L503563/1
• 负责人: Andrew Burton
• 金额: $ 2.54万
• 依托单位: Newcastle University
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2013
• 资助国家: 英国
• 起止时间: 2013 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FL503563%2F1
• 关键词: Mapping; Mapusa; Market

Mapping Mapusa Market is an exploration into how a local Indian market can be creatively 'mapped' or documented at a key moment of change in the retail environment in India. The project will capture collaborative work initiated by the innovative UnBox Fellowships. It will feature a variety of creative voices and modes of working and make these available through an open-access on-line resource. Goa based organisation 'People Tree' identified the value of a sustainable 'map' of Mapusa Market based on a set of exciting and innovative creative responses to the market. Mapping Mapusa Market creatively expands from this vision to investigate how a physically contained but multi-layered public space can be vividly and informatively mapped in ways other than through conventional topographical mapping. It will explore how an interdisciplinary team of creative practitioners can contribute to this process and how material can be published through an open access on-line resource. It will explore what value can be brought to this process through the co-creation of knowledge by collaborators from different disciplinary and cultural backgrounds, drawn both from academia and professional practice, from the creative industries and the business environment. Mapusa Market is both a typical Indian market, and distinctive and unique. As a commercial organism, the market attracts local traders as well as merchants from adjoining states. Every Friday it swells to accommodate hundreds of daily vendors who set up improvised pitches selling home-grown produce, delicacies, spices and toddy. The vast array of merchandise available is reflected in the range of visitors including Goans and local and international tourists who come to do business, browse, socialise, catch up on gossip on or to experience the vibrant atmosphere. The Market can also be understood as an affinity space where the exchange of a range of specialist knowledge takes place, much of it about repairing items that would be discarded elsewhere but are given a new lease of life here. Much of this knowledge is likely to be lost over coming decades. Whilst Mapusa market is self-evidently a thriving commercial environment with fierce competition for space and a bustling and prosperous dynamic, it is also a fragile organism: India is strategically opening up to direct foreign investment (FDI) and the inevitable arrival of large supermarkets means that India's local markets will soon face the same challenges as their global counterparts.To create the map of this vibrant cultural accumulation, a range of market users including shoppers, day vendors and market workers will chart their 'market walk'. Whether portering goods, scouting for trade or browsing for souvenirs each participant will create a vivid picture of their experience of the market. Using specially designed tools for creative production, the project will build up a series of vivid 'cross-sectional' views. Organised into a cohesive body of work and uploaded onto a website that also invites contributions from others, the project will explore the market both as a nexus of cultural, commercial and social relationships, a hub for cultural production and an exciting physical place.

绘制马普萨市场地图是对如何在印度零售环境变化的关键时刻创造性地“绘制”或记录印度当地市场的探索。该项目将捕捉由创新的 UnBox Fellowships 发起的协作工作。它将呈现各种创造性的声音和工作模式，并通过开放访问的在线资源提供这些内容。果阿组织“People Tree”根据对市场的一系列令人兴奋和创新的创意反应，确定了马普萨市场可持续“地图”的价值。 《绘制马普萨市场地图》创造性地从这一愿景出发，研究如何以传统地形测绘以外的方式生动、信息丰富地绘制物理上封闭但多层的公共空间。它将探索由创意从业者组成的跨学科团队如何为这一过程做出贡献，以及如何通过开放获取的在线资源发布材料。它将探索来自不同学科和文化背景、来自学术界和专业实践、创意产业和商业环境的合作者共同创造知识，可以为这一过程带来什么价值。马普萨市场既是典型的印度市场，又特色鲜明。作为一个商业有机体，市场吸引了当地商人以及来自邻近州的商人。每周五，这里都会容纳数百名日常摊贩，他们搭建临时摊位，出售本土农产品、美味佳肴、香料和棕榈酒。种类繁多的商品反映在游客数量上，包括果阿以及来这里做生意、浏览、社交、闲聊或体验充满活力的氛围的本地和国际游客。市场也可以被理解为一个亲和空间，在这里进行一系列专业知识的交流，其中大部分是关于修理那些在其他地方被丢弃但在这里获得新生命的物品。这些知识中的大部分可能会在未来几十年内消失。虽然马普萨市场不言而喻是一个繁荣的商业环境，空间竞争激烈，充满活力和繁荣，但它也是一个脆弱的有机体：印度正在战略性地开放外国直接投资（FDI），大型超市的不可避免的到来意味着印度本地市场很快将面临与全球市场相同的挑战。为了绘制这种充满活力的文化积累的地图，包括购物者、日间摊贩和市场工作人员在内的一系列市场用户将绘制他们的“市场行走”图。无论是搬运货物、寻找贸易还是浏览纪念品，每个参与者都将生动地描绘出他们的市场经历。该项目将使用专门设计的创意制作工具，构建一系列生动的“横截面”视图。该项目被组织成一个有凝聚力的作品并上传到一个网站上，该网站还邀请其他人做出贡献，该项目将探索市场作为文化、商业和社会关系的纽带、文化生产的中心和令人兴奋的实体场所。