Marketplace to build new low-carbon revenue streams for struggling SMEs

为陷入困境的中小企业建立新的低碳收入来源的市场

• 批准号: 86699
• 金额: $ 11.1万
• 依托单位: MORE HUMAN TECHNOLOGY LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=86699
• 关键词: Marketplace; build; new; low; carbon

SMEs account for around half of UK turnover but 60% believe they will be out of business by April 2021\. The sectors hardest hit financially by the COVID-19 lockdown are those that rely on gathering groups of people together, namely the arts, entertainment and leisure industries.We've seen many Activity Providers attempting to adapt their classes for a virtual audience but they have found that their existing customer base doesn't follow them online. Unable to continue to run group sessions in person and with the challenge of building a new virtual following too great, many are left with no income. Almost 70% of gig workers said they now have no income, and only 23% have some money saved.By embracing and encouraging digital as a social medium, we will help Activity Providers find new customers and revenue, and cater to the country's social needs in a way that mitigates carbonisation side-effects.There is a rising demand for high quality virtual events, something we at More Human have seen for ourselves serving our Community Leader customers with our current events listing and ticketing product, but the Leaders don't know how to go about finding the Providers required to run them. So we started manually recruiting, onboarding, and matching Activity Providers to communities on a scale limited by our capacity.Our goal with this project is build a marketplace to automate this process, and in so doing, enable 180 of the most affected small Activity Provider businesses to land new customers fast, and recover £450,000 revenue within 6 months (increasing to £1m within a year of project completion) whilst mitigating a risk of 188 tonnes of CO2 were demand to be met offline.With this project, we will build the first ever 'passion economy' marketplace for services, to connect Activity Providers with established social groups who are looking for online activities.This product build will leverage the demand from our current customers, automate existing manual tasks, and enable us to serve a greater number of Providers sooner, helping them generate revenue before it's too late. Providers will register, list their activities and populate a calendar with their availability. These details will go into our listing catalogue and our existing customers, Community Leaders, will be able to book them and share revenues.

中小型企业约占英国流动率的一半，但有60％的人认为他们将在2021年4月之前倒闭。 COVID-19锁定的业务最严重的行业是那些依靠将一群人聚集在一起的人，即艺术，娱乐和休闲行业。我们已经看到，许多活动提供者试图为虚拟受众改编他们的课程，但他们发现他们现有的现有客户群并未在线关注他们。无法继续亲自举办小组会议，并且在建立新的虚拟之后的挑战中，许多人没有收入。几乎有70％的演出工人表示他们现在没有收入，只有23％的人可以节省一些钱。通过拥抱和鼓励数字化作为一种​​社交媒介，我们将帮助活动提供者找到新客户和收入，并满足国家的社会需求，以减轻碳化的副作用的方式，以促进高质量的顾客，我们对我们的现场有所增加，我们在我们的范围内均已提高我们的活动，而我们的现场活动是我们自己的活动，我们在我们自己的情况下，我们自己的活动，我们自己在我们身上的范围，我们自己的餐饮活动是我们自己的，我们自己的活动是我们的，我们自己的餐饮活动是我们自己的，我们自己的社区效果是我们的，我们自己的社区效果是我们的，我们自己的社区效果是我们的，我们自己的社区效果是我们自己的社区效果。产品，但领导者不知道该如何寻找运行它们所需的提供商。因此，我们开始手动招募，入职和匹配活动提供者，以限制我们能力的规模。我们的目标是建立一个市场来自动化这一过程，并且在此过程中，使180家受影响最大的小型活动提供者的业务在6个月内快速地降低了450,000英镑的收入（在6个月内恢复了一定数量的票价（在一年中恢复了40万英镑），该公司的票据是MIND的一年级（MIND）。在这个项目的情况下，我们将建立有史以来第一个“激情经济”市场的服务，以将活动提供者与正在寻找在线活动的社交团体联系起来。本产品构建将利用我们当前客户的需求，自动化现有的手动任务，并使我们能够尽快为他们提供更多的提供者，帮助他们尽快为他们提供较晚的收益。提供者将注册，列出其活动并填充其可用性的日历。这些详细信息将进入我们的清单目录，我们的现有客户，社区领导者将能够预订并分享启示。