Information and Dissemination in Support of Community Interventions

支持社区干预的信息和传播

• 批准号: 10526899
• 负责人: Sue Thomas
• 金额: $ 13.23万
• 依托单位: PACIFIC INSTITUTE FOR RES AND EVALUATION
• 依托单位国家: 美国
• 财政年份: 1983
• 资助国家: 美国
• 起止时间: 1983-09-29 至 2027-11-30
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10526899
• 关键词: Adoption; Advocate; Alcohol abuse; Alcohol consumption; Alcohols; Area; Awareness; Budgets; California; Communities; Community Actions; Event; Evidence based practice; Facebook; Focus Groups; Future; Government Officials; Grant; Investigation; Learning; Link; LinkedIn; Local Government; Narration; Policies; Policy Maker; Policy Making; Prevention Research; Prevention approach; Public Health; Publishing; Reporting; Research; Research Personnel; Resources; Sampling; Scanning; Scientist; Slide; Translating; Translations; Twitter; United States; Voice; Work; alcohol and other drug; alcohol prevention; alcohol research; community based practice; community intervention; community setting; design; experience; implementation science; interest; member; policy implication; preference; prevent; social media; symposium; tool; web site

ABSTRACT The successful translation and dissemination of findings from alcohol prevention research into community- based practice is a key component of the Environmental Approaches to Prevention Center Grant. Over the past four years, Center Grant and other PRC staff members have sought to increase the awareness, adoption, and implementation of effective strategies to reduce alcohol problems by implementing a widespread social media release strategy through the Resource Link for Community Action of PRC, which is part of PRC's website. The Resource Link provides information and practical guidance to state and community agencies and organizations, policymakers, and members of the public who are interested in preventing or reducing alcohol- and other drug-related harms. We have also expanded the audience for Center Grant and related research conducted by PRC and other scientists by using social media such as Facebook, Twitter, and LinkedIn. Although we have successfully broadcast findings from prevention research to a broad audience, key questions remain about what types of informational content formats, delivered in what types of media platforms, may be most useful to community-based governmental officials and advocates. Nor do we know the extent to which they have noticed the information we have disseminated, much less how they may have used it and with what audiences. For the next five-year Center Grant, and as informed by the implementation science field, we propose an exploratory project to identify the most efficacious ways by which to translate our research into practical and useful tools for community-based advocates and government officials. The specific aims of this Information and Dissemination Component of the Center Grant are as follows: (1) Conduct discrete focus groups with purposive samples of community-based (a) governmental officials (n=10) and (b) advocates (n=10) to explore optimal content formats and social media platforms for the information we will disseminate over the course of the next five years; (2) Using this input, develop a variety of policy-relevant informational products that can be used by community-based advocates and local government officials nationwide; (3) Conduct a media scan to identify a heterogeneous set of communities across the U.S. that have recently experienced significant alcohol harm-related events, and identify key stakeholders in these communities who are likely to have a substantial interest in identifying and implementing effective strategies to prevent further harms; (4) In each of these communities, share our sample content formats and social media platforms to determine which local stakeholders consider most useful; and (5) Assess stakeholders' receptivity to and preferences for these various products and platforms, track whether and how they were used with which audiences as well as how they were received, and disseminate findings from this project. We expect that these activities will greatly enhance PRC's capabilities to successfully disseminate findings from studies conducted as part of the Center Grant and from other alcohol prevention research at PRC.

抽象的 从酒精预防研究中的发现的成功翻译和传播到社区 - 基于实践是预防中心赠款环境方法的关键组成部分。在 过去的四年，中心赠款和其他中国工作人员试图提高意识，采用， 并实施有效的策略来通过实施广泛的社会来减少酒精问题 通过PRC社区行动的资源链接媒体发布策略，这是PRC的一部分 网站。资源链接为州和社区机构以及 有兴趣预防或减少酒精感兴趣的组织，政策制定者和公众 和其他与药物有关的危害。我们还扩大了观众的中心赠款和相关研究 由中国和其他科学家使用社交媒体（例如Facebook，Twitter和LinkedIn）进行。 尽管我们已经成功地将预防研究的发现传播到了广泛的受众，但关键 关于哪种类型的信息内容格式仍然存在问题，在哪种类型的媒体中提供 平台可能对基于社区的政府官员和倡导者最有用。我们也不知道 他们注意到我们传播的信息的程度，更不用说他们可能使用的信息了 以及观众。对于下一个五年中心赠款，并由实施科学所告知 领域，我们提出了一个探索性项目，以确定翻译我们研究的最有效方法 为基于社区的倡导者和政府官员的实用和有用的工具。具体目的 中心赠款的此信息和传播部分如下：（1）进行离散重点 具有社区基于社区的有目的样本的团体（a）政府官员（n = 10）和（b）倡导者 （n = 10）探索最佳内容格式和社交媒体平台以获取我们将传播的信息 在接下来的五年中； （2）使用此输入，开发各种与政策相关的信息 全国各地的倡导者和地方政府官员可以使用的产品； （3） 进行媒体扫描以确定美国最近有一套异质的社区 经历了与酒精危害相关的重大事件，并确定这些社区中的主要利益相关者 可能在识别和实施有效策略以防止进一步的策略有重大兴趣 危害； （4）在每个社区中，共享我们的样本内容格式和社交媒体平台 确定哪种当地利益相关者认为最有用； （5）评估利益相关者对和 对这些各种产品和平台的偏好，跟踪它们是否使用以及如何使用 观众以及收到的方式，并从该项目中传播发现。我们希望这些 活动将极大地增强中国成功传播研究结果的能力 作为中心赠款的一部分，以及中国的其他预防研究。