Deploying a co-creative AI tool to accelerate high-growth companies

部署共同创意的人工智能工具来加速公司的高增长

• 批准号: 10080244
• 金额: $ 5.66万
• 依托单位: OXENTIA LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10080244
• 关键词: Deploying; co; creative; AI; tool

Oxentia Ltd is a specialist innovation management consultancy. We work with corporate, university and government clients to support their innovation. This could include working with companies of all sizes to grow, through, for example, developing their business models, understanding their customers and potential markets, or building their capacity and capability to innovate. However, the provision of expert consultancy is, because of a reliance on expert staff, often expensive and therefore out of reach to many early stage companies and busy, cash-poor SMEs. Artifical Intelligence (AI) tools hold the promise of being able to deliver expert advice in a more cost effective way, at scale. However, existing 'off the shelf' AI tools such as ChatGPT are poorly tailored to spcialist applications such as innovation management, and without significant expert input, risk creating poor quality outputs.This project, in collaboration with Bayes Business School (part of City, University of London) aims to test the feasibility of Business Sparks. Business Sparks is a new interactive digital tool aimed at cutting the time it takes to develop business strategies and advice for clients. Unlike existing tools such as AI-driven chatbots, it combines curated expertise with AI reasoning. Business Sparks explicitly guides users to explore ideas, develop different approaches, and discover larger numbers of more innovative business insights for SME clients.We will test the feasibility of the tool to impact our business through two use cases. The first focusses on an existing start-up client, and aims to test to utility of Business Sparks to allow us to quickly tailor our expert advice to high growth start-ups and SMEs, thus allowing us to scale our support of UK-based high-growth companies. The second use case focusses on allowing us to efficiently develop and tailor our extensive training material to client needs, offering our high quality, bespoke training at a lower cost.Due to the number of start-ups and SMEs and their significant contribution to the UK economy,if successful, this tool could t boost economic growth and increase productivity, for both consultancies using the tool, and for the high-growth companies that benefit from more cost-effective yet expert advice. It could lead to more equitable and accessible advice, which could benefit social mobility and inclusion.

Oxentia Ltd 是一家专业创新管理咨询公司。我们与企业、大学和政府客户合作，支持他们的创新。这可能包括与各种规模的公司合作以实现增长，例如通过开发其业务模式、了解其客户和潜在市场，或增强其创新能力。然而，由于对专家人员的依赖，提供专家咨询往往费用昂贵，因此对于许多早期公司和繁忙、现金匮乏的中小企业来说是遥不可及的。人工智能 (AI) 工具有望以更具成本效益的方式大规模提供专家建议。然而，现有的“现成”人工智能工具（例如 ChatGPT）对于创新管理等专业应用的定制效果不佳，并且如果没有大量专家的投入，就有可能产生质量较差的输出。该项目与贝叶斯商学院（城市大学的一部分）合作，伦敦大学）旨在测试 Business Sparks 的可行性。 Business Sparks 是一种新型交互式数字工具，旨在缩短为客户制定业务策略和提供建议所需的时间。与人工智能驱动的聊天机器人等现有工具不同，它结合了精心策划的专业知识和人工智能推理。 Business Sparks 明确引导用户探索想法，开发不同的方法，并为中小企业客户发现大量更具创新性的业务见解。我们将通过两个用例来测试该工具影响我们业务的可行性。第一个侧重于现有的初创企业客户，旨在测试 Business Sparks 的实用性，以便我们能够快速为高增长初创企业和中小企业提供专家建议，从而使我们能够扩大对英国高增长企业的支持。 -成长型公司。第二个用例的重点是让我们能够根据客户需求高效开发和定制广泛的培训材料，以较低的成本提供高质量的定制培训。由于初创企业和中小企业的数量及其对英国的重大贡献对于使用该工具的咨询公司以及受益于更具成本效益的专家建议的高增长公司来说，如果成功，该工具无法促进经济增长并提高生产率。它可以带来更公平、更容易获得的建议，从而有利于社会流动性和包容性。