Diffusing persuasive HIV testing messages: engaging Black sexual and gender minority youth social media influencers

传播有说服力的艾滋病毒检测信息：吸引黑人性少数群体和性别少数青年社交媒体影响者

• 批准号: 10432136
• 负责人: Manuel A Ocasio
• 金额: $ 12.28万
• 依托单位: TULANE UNIVERSITY OF LOUISIANA
• 依托单位国家: 美国
• 财政年份: 2021
• 资助国家: 美国
• 起止时间: 2021-07-01 至 2026-02-28
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10432136
• 关键词: AIDS prevention; Adoption; Age; Attention; Attitude; Black race; Caring; Centers for Disease Control and Prevention (U.S.); Communities; Development; Diagnosis; Diffuse; Educational workshop; Enrollment; Epidemic; Evaluation; Facebook; Fright; Gender; Goals; HIV; HIV Infections; HIV diagnosis; Health Services Accessibility; Homophobia; Hot Spot; Human immunodeficiency virus test; Intervention; Knowledge; Latinx; Life Experience; Link; Los Angeles; Maintenance; Marketing; Mentored Research Scientist Development Award; Mentors; Mentorship; Meta-Analysis; Methods; Modeling; Newly Diagnosed; Personality; Persons; Persuasive Communication; Peru; Population; Public Health; Reporting; Research; Research Personnel; Risk; Sexual and Gender Minority Youth; Site; Social Network; Social support; Stigmatization; Target Populations; Testing; Time; Training; Trust; Unsafe Sex; age group; base; black men who have sex with men; children of color; cis-male; community based participatory research; cost effective; cost effective intervention; digital health; efficacy testing; experience; health communication; health disparity; improved; infection rate; innovation; men who have sex with men; multidisciplinary; nano; novel; pre-exposure prophylaxis; prevention service; public health intervention; racial and ethnic; recruit; skills; social media; social stigma; theories; therapy development; transgender; transgender women; trustworthiness; uptake; young adult

PROJECT SUMMARY The combined mentorship, training and research in this K01 award will support the candidate’s long term goal of formulating high impact, community-engaged HIV health disparities and social media-based research focused on sexual and gender minority youth (SGMY) of color in the South. HIV remains an insidious public health concern among Black SGMY in the South. Diagnose is one of the 4 Pillars of the Ending the HIV Epidemic (EHE) Initiative and routine testing is a clear priority for this population. Infrequent or never testing for HIV has been associated with high rates of infection in Black SGMY. Routine HIV testing could provide a central gateway for linkage to HIV prevention services for those at risk or early access to care for those unaware of their status; however, stigma-related barriers to testing persist (e.g, internalized homophobia, HIV-related stigma). Stigmatized Black SGMY may be more isolated and many turn to social media. Leveraging social networks, such as through Popular Opinion Leaders (POLs), via social media can increase social support and destigmatize and normalize routine HIV testing. Despite its popularity, Instagram has not been utilized in HIV-focused interventions, including among Black SGMY. Instagram influencers are authentic and credible social media users who are, in essence, POLs. This project proposes to enhance the EHE-recommended POL intervention promoting routine HIV testing in Black SGMY in New Orleans. The project will employ 8 Black SGMY Instagram influencers to implement a novel, theoretically-grounded approach to crafting persuasive HIV testing messages to their followers. To this end, the candidate will: 1) Explore HIV testing attitudes and experiences and the use of non-stigmatizing Instagram messaging to increase routine HIV testing for Black SGMY in New Orleans; 2) Identify, recruit and train Black SGMY Instagram influencers on HIV knowledge and social-media based messaging strategies using a novel framework for persuasive messaging; 3) Co-develop and deliver persuasive routine HIV testing Instagram messages with Black SGMY Instagram influencers. A team of experienced mentors with expertise in Black SGMY health disparities, HIV intervention development, persuasion theory, social media messaging and community-based participatory research (CBPR) will guide the candidate through the research. The diverse training plan will consist of multidisciplinary didactic coursework, individualized training workshops and mentoring sessions, which will allow the candidate to: 1) Understand how the intersection of multiple stigmatized identities (i.e., racial, gender and sexual) and related experiences contribute to HIV-related disparities among Black SGMY; 2) Develop proficiency in persuasive social media-based health communication strategies; 3) Gain skills in the development/ adaptation, implementation and evaluation of interventions utilizing CBPR. This K01 award will give the candidate the additional skills and experience needed to achieve research independence.

项目摘要 该K01奖中的联合心态，培训和研究将支持候选人的长期 制定高影响力，社区参与的HIV健康分布和基于社交媒体的目标 研究重点是南部的性别和性别少数青年（SGMY）。艾滋病毒仍然是一个 南方黑人SGMY的隐秘公共卫生关注。诊断是4个支柱之一 结束HIV流行（EHE）倡议和常规测试是该人群的明显优先事项。 黑人SGMY的高感染率很少或从未进行过艾滋病毒的测试。常规 艾滋病毒测试可以为处于危险或提早的人与艾滋病毒预防服务联系起来提供中央门户 访问那些不知道自己身份的人；但是，测试与污名相关的障碍持续存在（例如， 内部恐惧症，与HIV相关的污名）。被污名化的黑色sgmy可能更孤立，许多 转向社交媒体。通过通过大众意见领袖（POLS）来利用社交网络 社交媒体可以增加社交支持，并使常规的艾滋病毒测试范围化并正常化。尽管有它 受欢迎程度，Instagram尚未用于以HIV为重点的干预措施，包括黑人SGMY。 Instagram影响者是真实且可信的社交媒体用户，本质上是POLS。这个项目 提出提高EHE推荐的POL干预促进常规HIV测试的建议 新奥尔良的SGMY。该项目将采用8个黑人SGMY Instagram影响者来实施一部小说， 理论上的方法是将有说服力的艾滋病毒测试信息与追随者制作。对此 最后，候选人将：1）探索艾滋病毒测试的与会者和经验以及使用不识别 Instagram消息传递以增加新奥尔良黑人SGMY的常规HIV测试； 2）确定，招募 并培训黑人SGMY Instagram影响者艾滋病毒知识和基于社会媒体的消息传递 使用新颖的框架进行有说服力的消息传递的策略； 3）共同开发并提供有说服力的常规 使用黑色SGMY Instagram影响者的HIV测试Instagram消息。一支经验丰富的导师团队 具有黑人SGMY健康分布，HIV干预发展，说服理论，社会方面的专业知识 媒体消息传递和基于社区的参与研究（CBPR）将通过 研究。潜水员培训计划将包括多学科教学课程，个性化的课程 培训讲习班和指导会议，这将使候选人可以：1）了解如何 多个污名化身份（即种族，性别和性别）及相关经验的交集 在黑人sgmy中导致与艾滋病毒相关的差异； 2）发展有说服力的社会 基于媒体的健康沟通策略； 3）在开发/适应方面获得技能， 使用CBPR实施和评估干预措施。该K01奖将为候选人提供 实现研究独立所需的其他技能和经验。