Innovation in Manufacturing to benefit the Marketing & Advertising Industry

制造创新有利于营销

• 批准号: 10064566
• 金额: $ 6.37万
• 依托单位: IBRAND EVERYTHING LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10064566
• 关键词: Innovation; Manufacturing; benefit; Marketing; Advertising

Ibrand is a manufacturing business based in in Newtownabbey, Northern Ireland. Set up by Ashleigh Averell, Ibrand has been trading for over 6 years, and acquired the family sign business (est. 1981) in 2021\. Ibrand's key customers are in brand marketing departments and upon providing garments & merchandise, Ibrand discovered a gap in the market for sustainable signage solutions in regards to events & exhibitions. The firm has an innovative solution to replace traditional plastic signage with recycled fibreboard, and provide a service recycling of the board post use.Recycled fibre board can create exhibits, POP display, in-store merchandising & trade show booths. This board is also re-usable, renewable & 100% recyclable. However it's construction makes it notoriously difficult to cut. To combat this, Ibrand needs to design a custom-built CNC machine with angular knife to cut and shape this board into products above.Post exhibitions, an enormous amount of signage requires removal & generally this ends up in landfill. As a solution, Ibrand will offer processes where all signage can be returned or collected for recycling on-site.This innovation provides new products & services to the marketing industry, and further creates a new revenue stream for Ibrand.

ibrand是一家位于北爱尔兰纽敦阿比（Newtownabbey）的制造业务。 Ibrand由Ashleigh Averell成立，已经交易了6年以上，并于2021年收购了家庭标志业务（Est。1981）\。 Ibrand的主要客户是品牌营销部门，并在提供服装和商品后，Ibrand发现了有关活动和展览的可持续标牌解决方案市场的差距。该公司具有创新的解决方案，可以用回收的纤维板替换传统的塑料标牌，并提供对董事会后使用的服务回收。重新播放的光纤板可以创建展览，流行展示，店内商品和贸易展览摊位。该板也可重新使用，可再生和100％可回收。但是，它的构造使得很难切割。为了解决这个问题，Ibrand需要设计带有角刀的定制CNC机器，以将其切成上面的产品。作为解决方案，ibrand将提供可以在现场回收的所有标牌的流程，此创新为营销行业提供新产品和服务，并进一步为Ibrand创造了新的收入来源。