Ocean Bottle Plastic Collection Impact Loyalty Programme

海洋瓶塑料收集影响忠诚度计划

• 批准号: 10007316
• 金额: $ 12.46万
• 依托单位: THE OCEAN BOTTLE LTD
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10007316
• 关键词: Ocean; Bottle; Plastic; Collection; Impact

Ocean Bottle (OB) manufactures reusable bottles made from ocean-bound, recyclable BPA-free plastic. The bottles are insulated for hot and cold drinks and feature a dual opening to ease bottle cleaning and beverage filling. For each bottle purchased, OB funds the collection of 11.4kg of plastic, equivalent to \>1,000 plastic bottles, in coastal communities in Asia, South America, North Africa and the Caribbean badly affected by plastic pollution.Our vision for this project is to design and test the first ever customer loyalty platform that incentives refills using guaranteed plastic collection. Every-time our bottle is used in place of a disposable bottle or coffee cup, the participating retailer will donate a specified sum to plastic collection initiatives. Bottles will be scanned using embedded NFC at point-of-sale to track collections and refill behaviours.

Ocean Bottle (OB) 生产可重复使用的瓶子，由海洋、可回收、不含 BPA 的塑料制成。这些瓶子可保温，可容纳冷热饮料，并具有双开口，方便瓶子清洁和饮料灌装。每购买一瓶，OB 就会资助在亚洲、南美洲、北非和加勒比地区受塑料污染严重影响的沿海社区收集 11.4 公斤塑料，相当于 1,000 个塑料瓶。我们对该项目的愿景是设计和测试第一个客户忠诚度平台，鼓励使用有保证的塑料收集来补充。每次使用我们的瓶子代替一次性瓶子或咖啡杯时，参与的零售商都会向塑料收集活动捐赠指定金额。销售点将使用嵌入式 NFC 扫描瓶子，以跟踪收集和补充行为。