Consumer behavior analysis on the basis of local revitalization

基于本土振兴的消费者行为分析

• 批准号: 16330085
• 负责人: SUZUKI Katsunori
• 金额: $ 6.98万
• 依托单位: HOKUSEI GAKUIN UNIVERSITY
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (B)
• 财政年份: 2004
• 资助国家: 日本
• 起止时间: 2004 至 2006
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-16330085/
• 关键词: consumer behavior; the aged; GIS

Following is the summary of our study we conducted between 2004 and 2007.In 2004, we investigated basic allocations of retail institutions, organized digital data using GIS, reviewed our methodology, and surveyed related preceding researches.We chose the following areas for our study basing on the above-mentioned procedures:Atsubetsu-ku of Sapporo (Hokkaido), Ebetsu (Hokkaido), Hanno (Saitama) and Iruma (Saitama).In 2005, we investigated consumption behavior on the basis of 2006. We investigated a consumption behavior (a shopping place, shopping frequency, transportation) in 25 lines of products. In addition, we conducted investigations into the use of shopping districts and central town areas, he use of transportation and consciousness for regional activation.We distributed 7,367 questionnaires in total for the four areas, and we collected 40.5% of them, i.e., 2,982 responses.In 2006, we analyzed results of the consumption behavior investigation that we conducted in 2005.We performed analysis of consumers' trips using GIS (a geographical information system).Hence, we could perform the analysis that took account of geographical conditions, such as barriers and traffics.We also conducted some consideration from a point of regional plan studies such as the regional activation.We carried out some preparation for presentation for local residents, aiming to make our study useful for urban and regional planning and regional activation. We also conducted preparation for academic researchers.

以下是我们在 2004 年至 2007 年间进行的研究的总结。2004 年，我们调查了零售机构的基本配置，利用 GIS 整理了数字数据，回顾了我们的方法，并调查了相关的先前研究。我们根据以下方面选择了我们的研究领域：关于上述手续：札幌市厚别区（北海道）、江别市（北海道）、饭能市（埼玉县）、入间市（埼玉县）。2005年，我们在2006年的基础上调查了消费行为。我们调查了25种产品的消费行为（购物地点、购物频率、交通）。此外，我们还对商店街和中心城区的使用情况、交通使用情况以及区域活性化意识进行了调查。四个区域共发放了7,367份问卷，回收了40.5%，即2,982份回复2006年，我们对2005年进行的消费行为调查结果进行了分析。我们利用GIS（地理信息系统）对消费者的出行进行了分析。因此，我们可以进行考虑地理条件的分析，例如障碍物和交通。我们还从区域激活等区域规划研究的角度进行了一些考虑。我们为向当地居民演示做了一些准备，旨在使我们的研究对于城市和区域规划以及区域激活很有用。我们还为学术研究人员进行了准备。