A Study on Changes of Consumer Behavior and Commercial Environment Using GIS

利用GIS研究消费者行为与商业环境的变化

• 批准号: 17520539
• 负责人: TOYODA Tetsuya
• 金额: $ 2.23万
• 依托单位: The University of Tokushima
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2005
• 资助国家: 日本
• 起止时间: 2005 至 2007
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-17520539/
• 关键词: Geographical Information System (GIS); consumer behavior; regional commercial environment; location of shopping centers; city center vitalization; 商圏分析; GIS(地理情報システム); アクセシビリティ

In the nationwide process of the restructuring of regional economies and the revisions of urban planning framework, it has become a major policy issue how to vitalize the city center and consequently to build a sustainable community. The purpose of this research is to grasp an appropriate perception of the rapidly changing commercial environment in Tokushima Prefecture and to analyze the diversified consumer behavior with the use of Geographical Information System (GIS). (1) Since the opening of the Honshu-Shikoku Bridge Expressway between Kobe and Naruto in April 1998, we have seen a remarkable increase in the number of consumers from Tokushima to Kansai Area, most notably younger people. It is estimated from the Census of Commerce that annual sales of goods (per capita) of Tokushima Prefecture became the lowest among the thirty-one non-metropolitan areas in Japan. (2) Due to its small market size and higher transport costs, Tokushima had very few large commerce facilities. It was only as late as in the late-nineties that large commercial complexes were constructed in the suburban ring, where there were advantages of easy accessibility, lower land prices and fewer restrictions on development. With the growth of the suburban area, the city center of Tokushima City became deserted and some large-scale stores were closed. (3) The result of a questionnaire conducted about shopping behaviors in Tokushima shows as many as 80% of shoppers are using a car. This car-oriented lifestyle in Tokushima has broadened consumers' destination options and fostered wider trading areas. Also, analysis of the data gained from Investigation of Person Trip indicates the presence of complicated shopping trip patterns of workers after leaving their office. Changes in a regional commercial environment should be having further influences on consumer flow.

在全国范围内的区域经济重组和城市规划框架的修订过程中，它已成为如何使市中心生动至关重要的主要政策问题，并因此建立一个可持续的社区。这项研究的目的是掌握对Toushima县快速变化的商业环境的适当看法，并通过使用地理信息系统（GIS）分析多元化的消费者行为。 （1）自1998年4月，科比和火影忍者之间的Honshu-Shikoku Bridge高速公路开放以来，我们看到从Tokeushima到Kansai地区的消费者数量显着增加，最尤其是年轻人。从商业人口普查中估计，托库希马县的商品年度销售（人均）成为日本三十一个非大都市地区中最低的。 （2）由于其市场规模较小，运输成本更高，Tokushima的大型商业设施很少。直到九十年代末，在郊区环中建造了大型商业综合体，那里有易于访问性，较低的土地价格和更少的开发限制的优势。随着郊区的增长，托库希马市市中心荒芜，一些大规模商店关闭了。 （3）对Tokushima购物行为进行的问卷调查的结果显示，多达80％的购物者正在使用汽车。这种面向汽车的生活方式在Toushima扩大了消费者的目的地选择，并促进了更广泛的交易领域。此外，对人旅行的调查所获得的数据分析表明，离开办公室后，工人的购物旅行模式存在复杂。区域商业环境的变化应进一步影响消费者流动。

项目成果

Estimation of purchase outflow of consumers from Tokushima Prefecture.

德岛县消费者的购买流出量推算。

• 发表时间: 2007
• 作者: Urushibara Kazuko;et al. (eds.);Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;金〓哲;漆原和子;金〓哲(小林浩二 編);Koichi Tanaka.;Koichi Tanaka;豊田哲也;Tetsuya Toyoda
• 通讯作者: Tetsuya Toyoda

Spatial temporal analysis of shopping behavior : Exploring pos sibility of application to geomarketing.

购物行为的时空分析：探索应用于地理营销的可能性。

• 发表时间: 2005
• 期刊: The 7th International Cooperative Seminar between KAGIS & GISA
• 作者: Urushibara Kazuko;et al. (eds.);Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;金〓哲;漆原和子;金〓哲(小林浩二 編);Koichi Tanaka.
• 通讯作者: Koichi Tanaka.

An analysis of accessibility on consumption behavior in urban areas.

城市消费行为可达性分析

• 发表时间: 2005
• 期刊: Cities in global perspective : Diversity and transition
• 作者: Urushibara Kazuko;et al. (eds.);Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;金〓哲;漆原和子;金〓哲(小林浩二 編);Koichi Tanaka.;Koichi Tanaka
• 通讯作者: Koichi Tanaka

徳島県におけるストロー効果と消費流出

德岛县的秸秆效应与消费外流

• 发表时间: 2007
• 作者: Urushibara Kazuko;et al. (eds.);Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;金〓哲;漆原和子;金〓哲(小林浩二 編);Koichi Tanaka.;Koichi Tanaka;豊田哲也
• 通讯作者: 豊田哲也