The Study on the Regional and Generational Gap Accompanying Terrestrial Digital Broadcasting

地面数字广播的地区代沟问题研究

• 批准号: 14510209
• 负责人: KATORI Atsuko
• 金额: $ 2.05万
• 依托单位: SIEBOLD UNIVERSITY OF NAGASAKI
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2002
• 资助国家: 日本
• 起止时间: 2002 至 2003
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-14510209/
• 关键词: Regional gap; The gap between generations; Communications policy; Broadband; Information and telecommunications infrastructure; Broadcast policy; Job opportunity; Educational opportunity; Terrestrial digital broadcasting; 地上波デジタル放送; オーストラリア; ロー

During this term of the project 23 Australian and 4 Japanese were interviewed on digital TV and relating fields. From those data and statistical data, some findings were gained. Those are as follows:1. The Australian viewers tent to feel alienation for the broadcasting policy focused on HDTV.2. As computer-based media, such as DVD and broadband, spread more and more, people tend to have less attention about the terrestrial digital broadcasting.3. Although a regional gap doesn't disappear, the difference between regional information infrastructures is being shortened gradually.4. Even if the area is located in the rural area, where the information and telecommunications infrastructure was done well, it can give the people as high quality of life as the city.5. New media should be introduced by the longitudinal view point, on that point Australia was considerably successful.

在该项目期间，在数字电视和关联场上接受了23个澳大利亚和4个日本人的采访。从这些数据和统计数据中，获得了一些发现。这些如下：1。澳大利亚的观众帐篷对HDTV.2的广播政策感到疏远。随着基于计算机的媒体（例如DVD和宽带）传播越来越多的人，人们对地面数字广播的关注往往较少。3。尽管区域差距不会消失，但区域信息基础架构之间的差异逐渐缩短。4。即使该地区位于农村地区，那里的信息和电信基础设施做得很好，它也可以使人们像城市一样高质量的生活质量。5。纵向观点应该引入新媒体，这一点上澳大利亚取得了很大的成功。

项目成果

Communications, Information Technology and the Arts: "Enabling Our Future: A Framework for the information and communications technology industry"Common Wealth of Australia. (2003)

通信、信息技术和艺术：“实现我们的未来：信息和通信技术行业的框架”澳大利亚共同财富。

Rogers, E.M.: "Communication of Innovations: A Cross-Cultural Approach"The Free Press. (1971)

Rogers, E.M.：“创新交流：跨文化方法”自由新闻社。

香取淳子: "放送主体のビジネスモデルを"放送レポート. 184号. 64-68 (2003)

Junko Katori：“基于广播的商业模式”广播报告第 184. 64-68 (2003)。

香取 淳子: "豪州デジタル化事情(下)"放送レポート. 180号. 62-66 (2003)

Junko Katori：“澳大利亚数字化状况（第 2 部分）”广播报告第 180. 62-66（2003 年）。

Bowll, G.M: "MARKETING & eBUSINESS"52-53 (2002)

总经理鲍尔：“营销