User Stickiness Improvements in Product-Led Growth through Recommender Systems

通过推荐系统提高产品主导型增长的用户粘性

• 批准号: CCARD-2022-00423
• 负责人: Sheikhzadeh, Mehdi
• 金额: $ 8.74万
• 依托单位: Lambton College of Applied Arts and Technology
• 依托单位国家: 加拿大
• 项目类别: CCI Applied Research and Development Grants
• 财政年份: 2022
• 资助国家: 加拿大
• 起止时间: 2022-01-01 至 2023-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=743729
• 关键词: User; Stickiness; Improvements; Product; Led

Link2Feed is a Certified B Corporation that aims to create the world's first metric about hunger in developed nations. Link2Feed has software in use across North America, helping not-for-profit organizations including food banks, pantries, and poverty-relief community services track and identify usage and demographic trends. The company currently provides emergency food organizations with software solutions to better manage operations and resources to increase their level of accountability and report on overall community impact. The core Link2Feed platform is a sophisticated data management software that streamlines and standardizes what can often be a complex client intake ("registration") process and allows organizations to report on client demographics and usage levels; it functions as an operational tool for front-line workers and provides administrators with key data about their participants. Link2Feed is looking to enhance the tooling available to not-for-profit organizations in the hunger and poverty relief space and therefore would like to collaborate with Lambton College to assist in developing and prototyping a product-led growth pattern to enhance customer engagement and options. The company seeks to employ the well-known and academically researched processes around Product-Led Growth and apply them in innovative ways to a SaaS servicing not-for-profit and poverty-relief organizations to improve overall outcomes for a) Link2Feed, b) the organizations that buy Link2Feed's software, and c) the hungry/poverty-stricken neighbours that those organizations serve. The successful completion of this project will provide Link2Feed with new technology that can then be iterated upon, building out additional tooling and techniques to allow for more significant value to be delivered to its customers and better position Link2Feed to gauge customers' desired features. The project will lead to the creation of new highly qualified jobs in the technology sector including an additional six jobs in the first year with up to eight new positions in five years. The project will also strengthen Link2feed's partnership with other Canadian tech companies making ita hub for new social service technology, furthering its scale and growth potential. Finally, the outcomes from this project will have a direct impact on social service organizations, particularly, reducing costs of social services and improving the accuracy of reporting.

Link2Feed 是一家经过认证的共益企业，旨在创建世界上第一个有关发达国家饥饿的指标。 Link2Feed 的软件在整个北美地区使用，帮助食品银行、食品储藏室和扶贫社区服务等非营利组织跟踪和识别使用情况和人口趋势。该公司目前为紧急食品组织提供软件解决方案，以更好地管理运营和资源，以提高其责任水平并报告整体社区影响。 Link2Feed 核心平台是一款复杂的数据管理软件，可简化和标准化通常复杂的客户接收（“注册”）流程，并允许组织报告客户人口统计和使用水平；它充当一线工作人员的操作工具，并为管理员提供有关其参与者的关键数据。 Link2Feed 正在寻求增强非营利组织在饥饿和贫困救济领域可用的工具，因此希望与兰姆顿学院合作，协助开发和原型设计产品主导的增长模式，以增强客户参与度和选择。该公司寻求围绕产品主导型增长采用众所周知的学术研究流程，并以创新方式将其应用到为非营利组织和扶贫组织提供服务的 SaaS，以改善 a) Link2Feed、b)购买 Link2Feed 软件的组织，以及 c) 这些组织所服务的饥饿/贫困邻居。该项目的成功完成将为 Link2Feed 提供新技术，然后可以对其进行迭代，构建额外的工具和技术，以便为客户提供更重要的价值，并更好地定位 Link2Feed 来衡量客户所需的功能。 该项目将在技术领域创造新的高素质就业岗位，包括第一年新增 6 个就业岗位，五年内新增多达 8 个岗位。该项目还将加强 Link2feed 与其他加拿大科技公司的合作伙伴关系，使其成为新社会服务技术的中心，进一步扩大其规模和增长潜力。最后，该项目的成果将对社会服务组织产生直接影响，特别是降低社会服务成本和提高报告的准确性。