A Study of Distiribution Strategy of Toiletry Goods Manufacturers in Prewar to Postwar Japan from Business Historical Perspective

从商业史的角度研究日本战前至战后盥洗用品制造商的分销策略

• 批准号: 15530244
• 负责人: SASAKI Satoshi
• 金额: $ 1.54万
• 依托单位: MEIJI UNIVERSITY
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2003
• 资助国家: 日本
• 起止时间: 2003 至 2005
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-15530244/
• 关键词: Lion Dentifrice Co.; Lion Fat & Oil Co.; Lion Trading Co.; Kao Soap Co.; Soap Rationing System; choai; cash transaction; 流通機構; 取引制度; 帳合元; 帳合先; 石鹸配給規則; 石鹸配給; 配給統制; 流通網; 花王; 化粧品業界; ライオン石鹸; 卸店

This research reviews the distribution strategy of toiletry goods manufacturers before and after W W II by analyzing the change of both transaction system and transaction relationship. Main results from this investigationare as follows :Firstly, there was a tendency for local area wholesalers which were executive members of the National Federation of Lion Agencies to have longer term transaction relationship than wholesalers in urban areas. These local wholesalers had similar relationship with both Lion Fat & Oil Co.and Kao. This came about because many powerful new wholesalers arose in urban areas from the 1910s to the first half of the 1920s and almost all were special stores that dealt with cosmetics and toiletries, including tooth powder and toothbrushes. Secondly, Lion Soap Distribution Company which was renamed to Lion Trading Co.in 1946 lost its role and function as exclusive distribution company of Lion Fat & Oil Co.when the central soap rationing company was found in 1942. After enforcement of 'Regulation on Soap Rationing Act' in 1942, Lion Trading Co., as one of the regal wholesalers, made efforts to collect reserved coupons from retailers, and as an assistant to Lion Fat & Oil Co., eagerly got reserved coupons from other wholesalers. After abolition of the 'Regulation on Soap Rationing Act' in 1950, Lion Trading Co.made its position clear as a directly controlled sales company under Lion Fat & Oil Co..Thirdly, Kao made continuous efforts to shorten the term of payment and to rationalize the distribution channel in 1950s. Including these efforts, the introduction of a fixed date order and shipment system and its change to an order and shipment system in which goods could be ordered at any time were the foundations to introduce both the resale price maintenance system and the Kao Sales Company system.

本研究通过分析交易体系和交易关系的变化，回顾了二战前后卫浴用品制造商的分销策略。本次调查的主要结果如下： 首先，作为全国狮子机构联合会执行成员的本地批发商比城市地区的批发商有更长期的交易关系。这些当地批发商与狮油和花王都有类似的关系。这是因为从1910年代到20年代上半叶，城市地区出现了许多有实力的新批发商，而且几乎都是经营化妆品和盥洗用品（包括牙粉和牙刷）的专卖店。其次，1942年中央肥皂配给公司成立后，狮子肥皂分销公司于1946年更名为狮子贸易公司，失去了狮子油脂公司独家分销公司的角色和功能。 1942年《配给法案》中，狮子贸易公司作为皇家批发商之一，努力向零售商收取预留券，并作为狮子油脂公司的助手，急切地从零售商处获得预留券。其他批发商。 1950年《肥皂配给法》废除后，狮子贸易公司作为狮子油脂直属销售公司，明确了自己的立场。第三，花王不断努力缩短付款期限，提高客户满意度。 20世纪50年代，分销渠道合理化。包括这些努力在内，引入固定日期订单和发货系统以及更改为可以随时订购商品的订单和发货系统是引入转售价格维持系统和花王销售公司系统的基础。

项目成果

The Establishment of Lion Trading Corporation Ltd.(Lion Shoji Kabushiki Kaisha) and its Sales Activities

狮子贸易株式会社（狮子商事株式会社）的成立及其销售活动

• 发表时间: 2006
• 期刊: Meiji Business Review Vol.53,No.3
• 作者: Satoshi Sasaki

The Soap Rationing System after Workd War II and the Enforcement of 'Regularions on Soap Rationing Act' in 1949

二战后的肥皂配给制与1949年《肥皂配给法条例》的实施

• 发表时间: 2005
• 期刊: Meiji Business Review Vol.52,No.3-4
• 作者: Satoshi Sasaki;Satoshi Sasaki;佐々木 聡;Satoshi Sasaki
• 通讯作者: Satoshi Sasaki

Establishment of Japan Soap Rationing Company (Nippon Sekken Haikyu Tosei Kabushiki Kaisha) and Sales Activities of Lion Fat & Oil Co.during the Pacific War

日本肥皂配给公司（Nippon Sekken Haikyu Tosei Kabushiki Kaisha）的成立和狮脂的销售活动

• 发表时间: 2004
• 期刊: Meiji Business Review Vol.52,No.1-2
• 作者: Satoshi Sasaki;Satoshi Sasaki;佐々木 聡;Satoshi Sasaki;Satoshi Sasaki
• 通讯作者: Satoshi Sasaki

佐々木 聡: "戦前期ライオンにみる流通合理化過程"経営論集(明治大学経営学研究所). 第51巻第1号. 111-138 (2004)

佐佐木聪：“战前狮子的分配合理化过程”管理评论（明治大学工商管理研究所），第 51 卷，第 1. 111-138 期（2004 年）。

Distiribution Strategy of Lion Dentifrice Co.during and after WW II

二战期间及之后狮子牙粉公司的分销策略

• 发表时间: 2005
• 期刊: Meiji Business Review Vol.53,No.1-2
• 作者: 奈倉文二;横井勝彦 編著;松本貴典;佐々木 聡;Tadashi Nakano;森川 章;金子文夫;Akira Morikawa;金子 文夫;金子 文夫;Satoshi Sasaki;Masaru Yoneyama;Satoshi Sasaki
• 通讯作者: Satoshi Sasaki