The mechanism of the flow state in Marketing

营销中的流程状态机制

• 批准号: 24653097
• 负责人: DOH Saeran
• 金额: $ 2.41万
• 依托单位: Miyagi University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Challenging Exploratory Research
• 财政年份: 2012
• 资助国家: 日本
• 起止时间: 2012-04-01 至 2014-03-31
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-24653097/
• 关键词: Flow; AEP; EEG; flow; neural correlates; Marketing

By using high-density EEG, which is a state-of-the-art accurate behavioral indicator, we attempted to objectify the subjective psychological state to elucidate the neurological mechanism of the flow concept. Experiments were carried out with 24 subjects using the video game "Call of Duty: Modern Warfare 2." For 60 minutes, we put the EEG cap of 128 channels on them while they were playing the game. Subjects were also provided with auditory evoked potential(AEP) in every minute of the experiment.In the meantime, we were recording the experimental situation. After the end of the run, we showed the video recording to each subject and made them recall and identify when they felt flow. With the result of this experiment, we were able to confirm clearly that there was a decrease in the brain activity when the subjects felt flow.

通过使用高密度脑电图（一种最先进的精确行为指标），我们试图将主观心理状态客观化，以阐明心流概念的神经机制。使用视频游戏“使命召唤：现代战争 2”对 24 名受试者进行了实验。在 60 分钟的时间里，我们在他们玩游戏时将脑电图上限设置为 128 个通道。在实验的每一分钟内，我们还向受试者提供听觉诱发电位（AEP）。同时，我们记录实验情况。跑步结束后，我们向每个受试者展示视频记录，让他们回忆并识别何时感觉到流动。通过这个实验的结果，我们能够清楚地证实，当受试者感受到流动时，大脑活动有所减少。

项目成果

A Research on Flow in Games using EEG

基于脑电图的游戏心流研究

• 发表时间: 2013
• 作者: 佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤達郎;佐藤 達郎;佐藤達郎;Saeran Doh;Saeran Doh;Saeran Doh;Saeran Doh
• 通讯作者: Saeran Doh

The Effects of Flow and Telepresence in the Online Game Modeling

网络游戏建模中心流和临场感的影响

• 发表时间: 2014
• 作者: 佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤達郎;佐藤 達郎;佐藤達郎;Saeran Doh
• 通讯作者: Saeran Doh

An Examination of the Flow State in Marketing

营销流程状态的检验

• 发表时间: 2013
• 作者: 佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤 達郎;佐藤達郎;佐藤達郎;佐藤 達郎;佐藤達郎;佐藤 達郎;佐藤達郎;Saeran Doh;Saeran Doh;Saeran Doh
• 通讯作者: Saeran Doh