Confidence as a means of labor. An ethnographic study on the role of aesthetics and practices of the banking business in Germany and Switzerland

信心作为一种劳动手段。

• 批准号: 389894020
• 负责人: Professorin Dr. Irene Götz
• 金额: --
• 依托单位: Institut für Empirische Kulturwissenschaft und Europäische Ethnologie
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2017
• 资助国家: 德国
• 起止时间: 2016-12-31 至 2021-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/389894020?language=en
• 关键词: Confidence; means; labor.; ethnographic; study

This research project aims at investigating into the daily practices of bank counselors, who seek to generate and maintain their customers' confidence in respect to their work of placing funds and to more or less nontransparent financial products offered. The ethnographic fieldstudy takes place in private banks in Germany and Switzerland. Providing microscopic insights into the workplaces and lifeworlds of bank counselors, the project seeks to contribute to establish a cultural anthropology of the bank business. The fieldwork will entail thick descriptions of the interplay of spatial atmospheres of local banks and their corporate identity on the one hand and on the other hand the daily interactions and routines of the counselors and customers, which deem deeply affected by the aesthetics of the banks. This micro-perspective is supplemented by an approach that considers the larger makro-contexts, such as the confidence crisis in the financial sector, which started 10 years ago as a result the worldwide financial crisis. In combining micro- and macro-levels of research and a variety of methods, such as participant observation, qualitative interviews and discourse analysis, this explorative study will generate also more general findings on the logics, forms and functions of a particular form of aesthetic economy. Strategies and effects of the commodification of emotions will be scrutinized in an underresearched particular economic field from a cultural perspective. From a theoretical point of view, this multi-layered project will lead to a fruitful entanglement of approaches dealing with subjectified work on the one hand and with the atmospheres of architecture from the perspective of cultural sciences on the other hand.

该研究项目旨在调查银行顾问的日常实践，他们寻求建立和维持客户对其资金配置工作以及所提供的或多或少不透明的金融产品的信心。民族志实地研究在德国和瑞士的私人银行进行。该项目提供了对银行顾问的工作场所和生活世界的微观见解，旨在为建立银行业务的文化人类学做出贡献。实地考察一方面需要深入描述当地银行的空间氛围及其企业形象的相互作用，另一方面需要对顾问和客户的日常互动和日常事务进行深入描述，这些都深受银行美学的影响。这种微观视角得到了一种考虑更大宏观背景的方法的补充，例如十年前因全球金融危机而引发的金融部门信心危机。通过结合微观和宏观层面的研究以及参与观察、定性访谈和话语分析等多种方法，这项探索性研究还将对特定形式的审美经济的逻辑、形式和功能产生更普遍的发现。 。情感商品化的策略和效果将从文化的角度在研究不足的特定经济领域进行审视。从理论的角度来看，这个多层次的项目将导致一方面处理主体化工作的方法和另一方面从文化科学的角度处理建筑氛围的方法的富有成效的纠缠。