RAPID: THE PSYCHOLOGICAL UNDERPINNINGS OF PANIC BUYING DURING THE COVID-19 OUTBREAK AND HOW TO MITIGATE THEM

快速：COVID-19 爆发期间恐慌性购买的心理基础以及如何缓解

• 批准号: 2027620
• 负责人: Mehdi Hossain
• 金额: $ 13.58万
• 依托单位: University of Rhode Island
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2020
• 资助国家: 美国
• 起止时间: 2020-05-01 至 2023-04-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2027620&HistoricalAwards=false
• 关键词: RAPID; PSYCHOLOGICAL; UNDERPINNINGS; PANIC; BUYING

The coronavirus pandemic has influenced people’s marketplace behaviors. Panic buying has been evident among consumers all over the world, incurring substantial costs to the buyer, the society, and the marketplace. Hoarding and stockpiling creates shortage of supplies for necessities, depriving others who might be needing them the most in the situation (e.g., health care providers, older individuals), and artificially hikes price levels. For the panic buyer, this behavior creates inventory management problems. This research focuses on the consumer psychology of panic buying and how the media, policy makers, government officials and retailers can frame their communication with the general public at times of such unprecedented events, aiming to mitigate the psychological triggers of this behavior. The current research illuminates the psychological remedies of panic buying, and prescribes actions that may protect the supply chain, ensure equal distribution of necessities among the population, control price hikes of necessities, and extend consumers’ financial well-being in pandemic like situations. This research is two interrelated studies aimed at tackling the problem of panic buying owing to the COVID-19 pandemic. The first study explores the underlying psychological processes of panic buying during the ongoing crisis. Through an online survey, a U.S. national pool of 2750 respondents provides measures of relevant psychological factors and proneness to panic buying. The second study uses findings from the first study to develop communication frames and materials. The researcher then randomly assigns respondents to different conditions and evaluates the efficacy of the different conditions to reducing panic buying and hoarding.This project is jointly funded by DRMS and the Established Program to Stimulate Competitive Research (EPSCoR).This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

冠状病毒大流行影响了世界各地消费者的恐慌性购买行为，给买家、社会和市场带来了巨大的成本，囤积和囤积造成了必需品供应的短缺，从而剥夺了其他人的生活必需品。对于恐慌性购买者来说，这种行为会造成库存管理问题。媒体、政策制定者、政府官员和零售商如何在发生此类前所未有的事件时与公众进行沟通，旨在减轻这种行为的心理诱因当前的研究阐明了恐慌性购买的心理补救措施，并提出了行动建议。这可以保护供应链，确保人口中必需品的平等分配，控制必需品价格上涨，并在大流行情况下扩大消费者的财务福祉这项研究是旨在解决恐慌性购买债务问题的两项相互关联的研究。应对新冠肺炎 (COVID-19)第一项研究探讨了当前危机期间恐慌性购买的潜在心理过程，通过一项由 2750 名美国受访者组成的调查，提供了相关心理因素和恐慌性购买倾向的衡量标准。然后，研究人员将受访者随机分配到不同的条件下，并评估不同条件对减少恐慌性购买和囤积的功效。该项目由 DRMS 和刺激竞争既定计划共同资助。研究 (EPSCoR)。该奖项反映了 NSF 的法定使命，并通过使用基金会的智力价值和更广泛的影响审查标准进行评估，被认为值得支持。