Facilitating Museum Evaluation with Real-Time Data Mining

通过实时数据挖掘促进博物馆评估

• 批准号: 1438825
• 负责人: Judd Bowman
• 金额: $ 79.8万
• 依托单位: Arizona State University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-09-01 至 2018-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1438825&HistoricalAwards=false
• 关键词: Facilitating; Museum; Evaluation; Real; Time

This project is making novel use of familiar technology (smartphones and tablets) to address the immediate and pressing challenge of affordable, ongoing, large-scale museum evaluation, while encouraging museum visitors to engage deeply with museum content. Using a smartphone app, museum visitors pose questions to a 'virtual scientist' called Dr. Discovery (Dr. D). Dr. D provides answers and the chance to complete fun mini-challenges. The questions visitors ask are gathered in a large database. An analytics system analyzes these data and a password-protected website provides continuous, accessible evaluation data to museum staff, helping them make just-in-time tweaks (or longer term changes) to exhibit-related content (such as multimedia, lecture topics, docent training, experience carts, etc.) as current events and visitors' needs and interests change. The intellectual merit of this project is that it is building evaluation capacity among informal educators, advancing the fields of visitor studies, museum evaluation, informal science learning, and situated engagement, and is contributing to the development of novel evaluation techniques in museums. This project has many broader impacts: The Ask Dr. Discovery system is available to any venue that wishes to use or adapt it to their context. By enhancing the visitor experience and improving museum access to data for evaluation and data-driven decision making across the country, Ask Dr. Discovery has both a direct and indirect impact on museums and visitors of all types. This project is also training the next generation of STEM and education innovators by employing a diverse team of undergraduate students.

该项目以新颖的方式利用熟悉的技术（智能手机和平板电脑）来解决经济实惠、持续的大规模博物馆评估所面临的紧迫挑战，同时鼓励博物馆参观者深入参与博物馆内容。博物馆参观者使用智能手机应用程序向一位名为“发现博士”(Dr. D) 的“虚拟科学家”提出问题。 D 博士提供答案并提供完成有趣的迷你挑战的机会。访客提出的问题都收集在一个大型数据库中。分析系统分析这些数据，受密码保护的网站为博物馆工作人员提供连续、可访问的评估数据，帮助他们及时调整（或长期更改）展览相关内容（例如多媒体、讲座主题、随着时事和游客需求和兴趣的变化，讲解员培训、体验车等）。该项目的智力价值在于，它正在建设非正式教育工作者的评估能力，推进游客研究、博物馆评估、非正式科学学习和情境参与领域的发展，并为博物馆新颖评估技术的发展做出贡献。该项目具有许多更广泛的影响：Ask Dr. Discovery 系统可供任何希望使用或适应其环境的场所使用。通过增强游客体验并改善博物馆在全国范围内获取数据以进行评估和数据驱动决策的方式，Ask Dr. Discovery 对博物馆和各类游客产生了直接和间接的影响。该项目还通过雇用多元化的本科生团队来培训下一代 STEM 和教育创新者。