Dissertation Research: Social Change, Media, and Well-Being: Insights from Intergenerational Comparisons in Ecuador

论文研究：社会变革、媒体和福祉：厄瓜多尔代际比较的见解

• 批准号: 1123673
• 负责人: Beth Conklin
• 金额: $ 1.66万
• 依托单位: Vanderbilt University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2011
• 资助国家: 美国
• 起止时间: 2011-07-15 至 2012-12-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1123673&HistoricalAwards=false
• 关键词: Dissertation; Research; Social; Change; Media

Jamie Shenton (Doctoral student, Vanderbilt University), under the guidance of Dr. Beth A. Conklin, will investigate indigenous women's changing body images in Mondaña, a Quichua community in the Ecuadorian Amazon. As a result of dramatic changes in the 21st century, political and professional horizons for indigenous women have widened promoting their empowerment. Access to a wide range of new media and commercial influences have presented new physical role models. For young Quichua women, these new forms of self-presentation compete with the more "traditional" identities of older generations of women who define themselves through domestic activities focused on producing crops, food, and children. Through intensive interviews, participant observation, and quantitative body image assessments, this research aims to document (1) how new media and consumer options influence indigenous women's relations to their bodies; and (2) how gender ideals and roles are changing as young Quichua women in Mondaña respond to opportunities for education and careers on one hand, and new models of femininity on the other.This project investigates theories of media influences and consumer culture as homogenizing forces. However, anthropological research shows that people in developing countries interpret media messages and foreign ideas to fit their own cultural values and personal identities. This study aims to understand how Quichua women interpret and pursue beauty images in cultural context. The significance of the research lies in how body image concerns compete with or complement other values and aspirations as young women - a critical source of human capital - make educational, career and ultimately health choices that will shape the future of their families and communities.

Jamie Shenton（范德比尔特大学博士生）在 Beth A. Conklin 博士的指导下，将调查厄瓜多尔亚马逊地区盖丘亚族社区蒙达尼亚 (Mondaña) 土著妇女的身体形象因 21 世纪的巨大变化而发生的变化。土著妇女的政治和职业视野扩大了，并获得了广泛的新媒体和商业影响力，这些新形式为年轻的盖丘亚妇女提供了新的身体榜样。自我呈现与老一代女性更“传统”的身份相竞争，这些女性通过专注于生产农作物、粮食和儿童的家庭活动来定义自己。通过深入的参与者访谈、观察和定量的身体形象评估，本研究旨在记录。 (1) 新媒体和消费者选择如何影响土著妇女与其身体的关系；(2) 随着蒙达尼亚的年轻盖丘亚妇女一方面应对教育和职业机会以及新的女性气质模式，性别理想和角色如何发生变化；于其他。本研究将媒体影响和消费文化理论视为同质化力量。然而，人类学研究表明，发展中国家的人们会解读媒体信息和外国思想，以调查是否适合他们自己的文化价值观和个人身份。盖丘亚女性在文化背景下解读和追求美丽形象，这项研究的意义在于，年轻女性（人力资本的重要来源）在教育、职业和最终健康方面对身体形象的关注如何与其他价值观和愿望竞争或补充。将塑造他们家庭和社区未来的选择。