Doctoral Dissertation Research in DRMS - Impressions Matter: The Role of Scientists’ Self- Presentation in Effective Risk Communication on Social Media

DRMS 中的博士论文研究 - 印象很重要：科学家自我展示在社交媒体上有效风险沟通中的作用

• 批准号: 2343542
• 负责人: Hang Lu
• 金额: $ 2.39万
• 依托单位: Regents of the University of Michigan - Ann Arbor
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2024
• 资助国家: 美国
• 起止时间: 2024-03-01 至 2025-02-28
• 项目状态: 未结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2343542&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; DRMS; Impressions

The rise of social media platforms has reshaped our communication landscape, fostering diverse content creation and impacting the dynamics of information dissemination. Within this ecology, scientists have emerged as increasingly pivotal risk communicators on social media: for example, scientists were propelled to the forefront of public discourse during the Covid-19 pandemic, positioning themselves as experts in these online information environments. This project explores how scientists may leverage social media to present their research and themselves to the public, as well as how public audiences might respond to this “self-presentation.” Specifically, how might certain self-presentation strategies impact audience perceptions of scientists' competence, warmth, humility, and transparency, and how might these perceptions relate to risk understanding and support for risk-related policies? Understanding the potential persuasive impacts of scientists’ social media use may support the identification and development of effective risk communication practices not only for scientists, but other stakeholders on social media and beyond. This research aims to help empower scientists at all levels and from different backgrounds and experiences in risk communication.This research addresses these guiding questions by examining the impact of scientists' self-presentation strategies across two relevant areas: (1) the dissemination of their research outcomes and (2) the contextualization of their research processes. The researchers explore how these strategies may impact audiences’ perceptions of scientists as risk communicators through two mechanisms—expectancy violation and identification—and how source perceptions may relate to risk perceptions and policy support. Lastly, the researchers examine two message-level features of these self-presentation strategies (personalization and emotionalization) as potential moderators that may impact these relationships. To test the conceptual framework, the researchers are collecting and analyzing data from two randomized experiments that involve a general population sample of adults. Altogether, this research bridges literature on social media with strategic risk communication and persuasion to offer a more nuanced perspective of an evolving aspect of risk communication as situated in a networked environment.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

社交媒体平台的兴起重塑了我们的沟通格局，促进了潜水员的内容创建并影响了信息传播的动态。在这种生态学中，科学家在社交媒体上越来越关键风险沟通者：例如，科学家在COVID-19大流行期间被推动到公共话语的最前沿，将自己定位为这些在线信息环境中的专家。该项目探讨了科学家如何利用社交媒体向公众展示他们的研究，以及公众观众如何应对这种“自我表现”。具体而言，某些自我表现策略如何影响受众对科学家的能力，温暖，谦卑和透明度的看法，以及这些看法与风险理解和支持与风险相关政策的风险如何关系？了解科学家社交媒体使用的潜在有说服力的影响可能支持和发展有效的风险沟通实践，不仅是科学家，而且还支持社交媒体及其他方面的其他利益相关者。这项研究旨在帮助各个级别的科学家在风险交流中的不同背景和经验中赋予能力。这项研究通过检查科学家在两个相关领域的自我表现策略的影响来解决这些指导问题：（1）他们的研究成果的传播以及（2）他们的研究过程的情境化。研究人员探讨了这些策略如何通过两种机制（预期违反和识别）来影响受众对科学家作为风险沟通者的看法，以及来源感知如何与风险看法和政策支持有关。最后，研究人员将这些自我表现策略（个性化和情感化）的两个信息级特征视为可能影响这些关系的潜在主持人。为了测试概念框架，研究人员正在收集和分析两个随机实验的数据，这些实验涉及成人的一般人群样本。总的来说，这项研究桥接了有关社交媒体的文献，具有战略性的风险交流和说服力，以提供更细微的观点，即在网络环境中的风险交流不断发展的方面。该奖项反映了NSF的法定任务，并被认为是通过使用基金会的知识和更广泛影响的评估来审查Criteria来通过评估来通过评估来支持的。