带互补品的绿色技术推广优化策略研究

Current research on sustainable operations largely neglects the impact of complementary goods on green technology adoption. This leads to systematic deviation of the adoption results from both the predictions of theory and the goal of incentive policies and makes firms reluctant to advance green technology. This research program aims to research on the influential mechanism of both complementary goods and multiple policies scenarios on the optimal strategy of green technology adoption with complementary goods in the new energy vehicle industry. The research mainly includes three parts: first, by establishing the models of green technology adoption with complementary goods under multiple policies scenarios, this research will reveal the coordination mechanism of green technology adoption with complementary goods. Second, by developing competitive strategy models incorporating complementary goods, this research will disclose the influential mechanism of different policies on incentivizing technology advancement and optimizing competitiveness strategies of green technology firms. Third, by proposing the competitive strategic models considering the credit policy, this research will demonstrate the influential mechanism of the credit policy on guiding the technology advancement and competition strategies of green technology firms. The results of this research are to disclose the fundamental influential mechanism of complementary goods and multiple policies scenarios on the green technology adoption, to provide a new way in terms of complementary goods to optimize the strategies of sustainable operations, and to enrich the theories and methodologies of green technology adoption research with an angle from technology advancement.

现有可持续运作的研究忽略了互补品对绿色技术推广策略的影响，常常使相关策略优化的结果系统地偏离理论和政策预期，并使绿色技术厂商缺乏技术改进积极性。本申请项目旨在研究多种政策情境下带互补品的绿色技术推广策略和技术改进的影响机制，以新能源汽车为切入点，内容主要包括：第一，通过建立多种政策情境下绿色技术及互补品决策模型，揭示绿色技术及互补品的优化协同机制。第二，通过提出考虑技术改进的绿色技术及互补品竞争模型，阐明绿色技术与传统产品竞争的优化策略和技术改进影响机制。第三，通过建立积分制下绿色技术推广的竞争模型，论证积分制对绿色技术厂商技术改进和竞争策略的影响规律。研究结果将对揭示互补品和多种政策情境如何系统影响绿色技术推广决策的规律有重要意义，从互补品和多种政策情境视角为绿色技术推广策略研究提供新的思路，并从促进技术改进的角度丰富现有可持续运作竞争策略研究的理论体系和方法论。

现有可持续运作的研究忽略了互补品对绿色技术推广策略的影响，常常使相关政策的引导和策略优化的结果系统地偏离理论预期。本项目旨在分析多种政策情境下带互补品的绿色技术推广策略及影响机制，以新能源汽车为切入点，通过收集我国新能源汽车相关数据，并综合应用建模与实证等分析方法，研究发现，第一，通过建立多种政策情境下绿色技术及互补品决策模型，揭示出建桩策略、保值回购策略、信息分享策略等对供应链企业推广新能源汽车的影响机制。第二，通过建立与燃油车厂商的竞争模型，提出系列竞争条件下的市场推广策略，阐明绿色技术与传统产品竞争的策略影响机制。第三，通过建立积分制下绿色技术推广的竞争模型，论证相关政策参数对绿色技术厂商产品线决策和竞争策略的影响规律。研究结果对揭示互补品和多种政策情境如何系统影响绿色技术推广决策的规律有重要意义，从互补品和多种政策情境视角为绿色技术推广策略研究提供新的思路，也可为发展其他战略新兴产业和绿色技术产品提供理论参考。

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