基于双边拍卖的运输服务采购竞胜标评价方法研究

It has become a trend that enterprises outsource their transportation business to third-party logistics firms through means of transportation service procurement. In the literature, auction is a commonly used method to study transportation service procurement. However, the majority of those studies on auction-based transportation service procurement focused on evaluating the biddings of the carriers from the respective of buyers. In contrast, the more important and realistic issues on bidding evaluation of carriers and shippers in bilateral transportation market structure were largely neglected. If a large number of shippers and carriers bid simultaneously, it is very important to evaluate and select the final winning bids from the perspective of both carriers and shippers. To fill this research gap and provide solutions for real-world problems, we propose the evaluation and selection methods of winning bids in transportation service procurement by integrating auction, game theory,data envelopment analysis. To be more specific, we theoretically examine the construction of winning bid evaluation method for multimodal transportation service procurement in the bilateral market, construction of winning bid evaluation method for multi-attribute transportation service procurement bidding, construction of winning bid evaluation method for transportation procurement considering volume discount, and construction of the winning bid evaluation method for the transportation service joint procurement. These designed methods will be used for the bidding of transportation services in China's logistics industry. This proposal will further enrich and improve the theoretical studies of winning bid evaluation methods for transportation procurement, and also promote the auction-based bidding evaluation method to be pragmatically used for real-world businesses.

企业通过运输服务采购方式将运输业务外包给第三方物流企业已经成为一种发展趋势，因此基于拍卖方法的运输服务采购研究不断受到学者们的青睐。然而，现有基于拍卖的运输服务采购研究大多从买方视角对承运商的投标进行评价，较少考虑多对多双边市场下的承运商和托运人投标评价问题。当托运人和承运商大规模集中投标时，从承运商和托运人双边视角评价出最终的竞胜标就显得至关重要。本课题以拍卖、博弈论、数据包络分析等理论为基础，深入研究基于双边拍卖的运输服务采购竞胜标评价方法，理论与方法研究包括：多式联运运输服务双边采购竞胜标评价方法；考虑多属性的运输服务采购竞胜标评价方法；数量折扣情形下的运输服务采购竞胜标评价方法；运输服务联合采购竞胜标评价方法。最终的研究成果将用于指导中国物流业的运输服务招投标。本课题的研究将进一步完善运输服务采购竞胜标评价理论方法体系，也将推动基于拍卖的招投标评价方法从理论走向更为广阔的应用层面。

本项目将拍卖方法、博弈论、数据包络分析方法（DEA）以及多属性决策方法相结合，研究了物流运输服务采购中的竞胜标评价（即供应商和需求方的评价与选择问题）、供应链中供应商和需求方竞争力评价与资源配置问题。一方面，本项目在传统的拍卖、博弈论、数据包络分析现有研究成果的基础上，提出了改进和拓展模型，实证结果表明本项目提出模型的有效性。另一方面，本项目将所提出的方法应用到了实际问题分析中，为解决物流运输和供应链领域中的评价问题提供了案例素材，同时也为评价决策和资源管理决策提供了理论参考依据。 .理论和方法研究成果主要包括：将博弈论和拍卖方法相结合，提出了一系物流运输服务采购中的竞胜标评价方法；将共同前沿技术、博弈论和DEA相结合，提出了可以评估供应商和需求方的竞争力和技术异质性的共同前沿DEA方法。应用研究成果主要包括：从双边视角对供应商和需求方进行评价与选择、从多属性视角分析了供应链资源配置与决策问题。.围绕上述相关研究内容，本项目在执行期内共发表（含published online first）了16篇论文（均标注了本项目的批准号），其中SCI/SSCI检索的期刊论文15篇。这些期刊包括了管理科学与工程领域的国际主流期刊Transportation Research Part E: Logistics and Transportation Review、Annals of Operations Research、Computers & Industrial Engineering、Industrial Management & Data Systems等。在这些研究成果中，1篇论文获得了江苏省第十七届哲学社会科学优秀成果三等奖（已公示结束），1篇获得了苏州市自然科学优秀学术论文二等奖。

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