时尚产品生态设计实现机理及价值创造模型研究

With improving living standard and increasing ecology awareness, more and more customers prefer to purchase fashion products with cultural and creative characteristics, artistic connotation and green ecological features. This trend presents higher requirements for the fashion industry, as well as provides lots of new opportunities, and it will promote integration of the traditional manufacturing industry and the cultural creative industry in China. Currently, some fundamental researches were carried out in the area of fashion economy, industry ecology and value of creation industry. However, few research focused on value creation of fashion products and its inherent mechanism, and research on methods and models of fashion design from the ecological perspective was even less. Therefore, this project will start with analyzing the interactive function of key elements in the fashion product eco-design system, and then will investigate the value orientation, value composition and value realization of fashion eco-design. Additionally, a completed evaluation system and standard of fashion eco-design will be built. Finally, based on evaluation theory and empirical analysis, the project will establish a complicated simulation model of value creation in the product eco-design, and the theoretical results could be validated and be used in product development for value optimization.

随着人们经济生活水平提升和生态意识增强，越来越多的消费者青睐购买具有文化创意、艺术内涵和绿色生态特征的时尚产品，这对我国时尚产业的发展提出了更高的要求，同时也带来新的机遇，将促使传统制造业与文化创意产业相互融合。目前学界已在时尚经济、产业生态发展，文化创意价值等方面具备了初步的研究基础，但针对时尚产品价值创造及其内在规律机制的研究相对较少，从生态学视角探讨时尚产品设计实现方法和模式的研究更加缺乏。因此，本项目将以时尚产品生态设计系统各要素互动作用分析为起点，通过对时尚产品内涵及价值属性、生态设计理论和耦合作用的价值创造问题三个维度的理论梳理后，重点探究时尚产品生态设计的价值导向、价值构成与价值传递机理，进而构建其价值评价体系和评价标准。在此基础上，结合实证分析，建立时尚产品生态设计价值创造的复杂系统模型，以验证相关理论研究的科学性，并将理论成果应用于时尚产品开发，实现价值最优化设计。

随着人们经济生活水平提升和生态意识增强，越来越多的消费者青睐购买具有文化创意、艺术内涵和绿色生态特征的时尚产品，这对我国时尚产业的发展提出了更高的要求，同时也带来新的机遇，将促使传统制造业与文化创意产业相互融合。本项目聚焦时尚产品生态设计系统，首先通过理论文献梳理与调研访谈，界定时尚产品内涵及其价值属性；再通过企业调研、案例分析等，研究了时尚产品生态设计的价值导向、价值构成与价值传递机理。然后，以纺织技术创新为驱动，围绕具体纺织时尚产品一体化设计案例，通过技术攻关，形成了可行的产品设计方法，并验证了时尚产业链中各环节之间相互作用、相互促进、相互依存的关系。最后，项目采用专家打分和层次分析法，构建了时尚产品生态设计价值评价体系。在此基础上，初步建立了时尚产品生态设计价值创造的复杂系统模型，以验证相关理论研究的科学性，并将理论成果应用于时尚产品开发，实现价值最优化设计。

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