图形符号即时交流方法在多语种跨境电商中的应用研究——以我国西南边境多语种地区为例

China's southwest border, the most convenient channel to enter the Indian Ocean, is priority areas of "bridgehead" and the southern route of “one belt one road” strategy open to southeast Asia and south Asian countries, which can strengthen economic cooperation effectively of this regional through cross-border e-commerce. There are many minority languages and national languages in this area. The population proportion of poor education is higher, so translation software cannot cover everywhere. Cross-border trade and cultural exchanges are limited by the language barrier, which need to find a simple method of network instant communication. Within all the methods, as the rise of the Internet and the emergence of media graphic symbol, graphic symbol is the preferred..This project aims to build a multilingual communication model based on graphic symbols through the integrated survey of existing graphic symbols, general symbols, local languages and computer-assisted methods of communication based on the IntelliSense of business knowledge, which takes multilingual communication of cross-border electronic commerce as an example, then discusses the governance problems within its application. Specifically, by the induction of human communication method, it can construct the set of methods, rule sets, knowledge bases and symbolic systems in the nonverbal graphic symbols of communication model. This project draws upon informed research fruits of theory circle to improve recognition results from disciplines like linguistics, psychology, semiotics, graphic design and computer science and so on. Through the method of experimental verification, it can survey the applicability in the cross-border e-commerce context..This project will help the people with minority language and limited education to conduct cross-border e-commerce instant communication, and is conducive to the communication in special situations, and also try to raise expression studies of linguistics, psychology, computer science, neuroscience and other disciplines based on the graphic communication.

中国西南边境是陆上进入印度洋最便捷的通道，国家“一带一路”战略南亚东南亚重点区域，通过跨境电商能有效加强其经济合作。该地区小语种、民族语言众多，低文化人群比例较高，翻译软件无法一一覆盖，跨境贸易与文化交流受制于语言障碍，亟需探寻一种简易的即时交流方法。随互联网自媒体兴起的图形符号当是首选。.本课题拟构建一个基于图形符号的多语言交流模型，通过对现有图形符号、通用符号、本地语言及基于商务知识认知规则智能提示的计算机辅助交流方法的综合考察，在跨境电商多语言沟通语境中研究。课题归纳人类交流方法，构建模型及其方法集、规则集、知识库和符号库；从语言学、心理学、符号学、平面设计、计算机等学科借鉴理论和方法提高识别效果；通过实验验证其适用性。.课题成果有助于多民族边境小语种地区的低文化程度人群跨境电商即时交流，也有助于特殊场景的沟通，并望激发语言学、心理学、计算机科学、神经科学等学科基于图形的表达研究。

跨境电子商务发展中的小语种低文化程度人群即时交流障碍，探讨图形符号作为网络即时交流语言的可行性，并以我国广西、云南多民族地区和东南亚多语种国家间的电子商务交流语境为实例，提出一种图形符号作为电商即时交流工具的解决方案。主要研究内容包括：开发试验平台，基础理论及方法研究，人类交流方式研究，相关学科领域研究，非语言语料库、知识库、规则库、图形符号库构建，设计非语言符号系统模型，建设方法集、规则集、本地语言字典、符号系统和编码案例，应用适用性实验，系统应用问题研究。本研究建立了一套非语言交流系统模型，部分内容在“中国-东南亚南亚数字商务港”（www.asiaeb.net）得以实现，它将进一步帮助相关公司实现这类应用有所指导。本研究的成果还可应用到如下类似场景：在跨国战争中与异国民众的简单快速交流；处理应急事件中与人群进行快速有效的沟通疏导；民间跨文化交流；在画图猜词、动作猜词等电视节目及游戏中如何更精准地表达意思；与外星文明如何交流等其他领域的特殊场景进行人际沟通。本研究从编码-解码认知模型的基础上扩充了语境通道，使得所指和能指尽量接近，也就是在交流双方在交流主题的环境提示下能够达成一致的理解。本课题的研究也为其他相关学科类似研究参考。

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