The Broadcast-Broadband Convergence Lab: Positioning Canada as a Leader in ATSC 3.0 Adoption and Multisectoral Business Models

广播宽带融合实验室：将加拿大定位为 ATSC 3.0 采用和多部门商业模式的领导者

• 批准号: 555886-2020
• 负责人: Grant, GingerG
• 金额: $ 29.14万
• 依托单位: Humber College Institute of Technology & Advanced Learning
• 依托单位国家: 加拿大
• 项目类别: College and Community Innovation Program
• 财政年份: 2022
• 资助国家: 加拿大
• 起止时间: 2022-01-01 至 2023-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=743714
• 关键词: Broadcast; Broadband; Convergence; Lab; Positioning

The Humber College Broadcast-Broadband Convergence Lab will explore multisectoral business applications enabled by the new Advanced Television System Committee (ATSC) 3.0 standard. ATSC 3.0 is the next-generation global television broadcast standard set to replace the current North American standard (ATSC 1.0). The new standard delivers content using internet protocol addressing and offers more robust and extended coverage on fixed and mobile devices, superior picture resolution (4-8K), immersive sound and integrates with web-based internet applications and content to provide new interactive TV experiences. It also offers interactivity with broadband, wireless fidelity and fourth and fifth generation cellular networks, which enables non-TV applications. This convergence of technologies will impact numerous industries including automotive (infotainment delivery, software updates), emergency alerting (geo-targeted messaging), advertising (targeted TV advertisements) and online education (TV interactivity, remote reach), among others. The core mission of the Lab is to position Canada as a leader in ATSC 3.0 technology, services and products by advancing the state of experimentation and adoption of the standard by Canadian businesses - providing Canadian businesses an advantage as the standard is globally adopted.

亨伯学院广播宽带融合实验室将探索由新的高级电视系统委员会 (ATSC) 3.0 标准支持的多部门商业应用。 ATSC 3.0 是下一代全球电视广播标准，旨在取代当前的北美标准 (ATSC 1.0)。新标准使用互联网协议寻址提供内容，并在固定和移动设备上提供更强大和更广泛的覆盖范围、卓越的图像分辨率（4-8K）、身临其境的声音，并与基于网络的互联网应用程序和内容集成，以提供新的交互式电视体验。它还提供与宽带、无线保真度以及第四代和第五代蜂窝网络的交互性，从而支持非电视应用。这种技术融合将影响众多行业，包括汽车（信息娱乐交付、软件更新）、紧急警报（地理定位消息传递）、广告（定向电视广告）和在线教育（电视互动、远程覆盖）等。该实验室的核心使命是通过推进加拿大企业对该标准的实验和采用，使加拿大成为 ATSC 3.0 技术、服务和产品的领导者——随着该标准在全球范围内的采用，为加拿大企业提供优势。