The design centre for the smart economy

智能经济设计中心

• 批准号: 499192-2016
• 负责人: Kierinkiewicz, Morgan
• 金额: $ 36.43万
• 依托单位: George Brown College of Applied Arts and Technology
• 依托单位国家: 加拿大
• 项目类别: College and Community Innovation Program
• 财政年份: 2018
• 资助国家: 加拿大
• 起止时间: 2018-01-01 至 2019-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=655524
• 关键词: design; centre; smart; economy

Toronto is Canada's largest technology hub and the third largest in North America. It is home to 15,000**technology companies employing 168,000 people generating $52 billion in annual revenue. Digital**technologies are revolutionizing how these companies develop products and serve customers. Across all**sectors, there is a shift from engineering-driven to design-driven products, from product-centric to**customer-centric development models, and from marketing-focused to user experience-focused business**models. Many companies face technical and business model challenges in embracing this shift. Overcoming**these challenges is the focus of the George Brown College (GBC) Design Centre for the Smart Economy**(DCSE). NSERC and CFI investment will establish the DCSE as a leading-edge, applied research and industry**interaction facility to support industry innovation. The DCSE will assist Toronto's technology sector SMEs to adopt new approaches to designing and developing customer experiences, digital service design ecosystems, computing platforms and alternative user interfaces that are shaped by technology. GBC faculty and student expertise in gaming and interactive digital media, interaction design and development, user experience and user interface design, usability testing and validation of technology, virtual effects, graphic design/branding and information technology will catalyze innovation in SME partners. The DCSE research vision aligns with key stages of the design process that are essential to fostering innovation and outputs that lead to successful commercialization. By being involved in research projects, GBC students will develop skills in service and product development and design, laboratory experimentation, field research, project management, communications, ethics, entrepreneurship, leadership and teamwork. Although GBC has been successful in supporting projects in this area, the launch of the DCSE represents an opportunity to engage in larger-scale, multi-year projects with industry partners.

多伦多是加拿大最大的科技中心，也是北美第三大科技中心。这里拥有 15,000 家**科技公司，雇用 168,000 名员工，年收入达 520 亿美元。数字**技术正在彻底改变这些公司开发产品和服务客户​​的方式。在所有**行业中，都出现了从工程驱动到设计驱动的产品转变，从以产品为中心到**以客户为中心的开发模式的转变，从以营销为中心到以用户体验为中心的业务**模式的​​转变。许多公司在接受这种转变时面临着技术和商业模式的挑战。克服**这些挑战是乔治布朗学院 (GBC) 智能经济设计中心** (DCSE) 的重点。 NSERC 和 CFI 的投资将把 DCSE 打造成一个领先的应用研究和行业**互动设施，以支持行业创新。 DCSE 将协助多伦多科技行业的中小企业采用新方法来设计和开发由技术塑造的客户体验、数字服务设计生态系统、计算平台和替代用户界面。 GBC 教职员工和学生在游戏和交互式数字媒体、交互设计和开发、用户体验和用户界面设计、技术可用性测试和验证、虚拟效果、图形设计/品牌和信息技术方面的专业知识将促进中小企业合作伙伴的创新。 DCSE 研究愿景与设计过程的关键阶段相一致，这对于促进创新和产出以实现成功商业化至关重要。通过参与研究项目，GBC 学生将培养服务和产品开发与设计、实验室实验、实地研究、项目管理、沟通、道德、创业、领导力和团队合作方面的技能。尽管 GBC 已成功支持该领域的项目，但 DCSE 的推出代表了与行业合作伙伴参与更大规模、多年期项目的机会。