NAIT Centre for Innovative Media

NAIT 创新媒体中心

• 批准号: 499093-2016
• 负责人: Dambrowitz, Christopher
• 金额: $ 36.43万
• 依托单位: Northern Alberta Institute of Technology
• 依托单位国家: 加拿大
• 项目类别: College and Community Innovation Program
• 财政年份: 2018
• 资助国家: 加拿大
• 起止时间: 2018-01-01 至 2019-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=648578
• 关键词: NAIT; Centre; Innovative; Media

As Alberta seeks to reduce reliance on hydrocarbons, it is essential to support the growth of small- and medium-sized enterprises (SMEs). This proposal focuses on catalyzing productivity in Alberta's $573M Interactive Digital Media (IDM) industry, which is comprised of companies that create digital products for online consumption, such as software, applications, movies, animation and games. The breadth and depth of resources and expertise required to meet their product development needs has prevented the private sector from providing solutions. Creating a Centre for Innovative Media (CIM) will enable NAIT to provide the expertise,**tools and facilities needed to expand its capacity to work with IDM industry partners to enable them to overcome product development and commercialization challenges. CIM will support companies develop and commercialize new digital products supporting technology development from idea and conceptualization, through prototype development and testing to final product development and market launch. The vision for CIM was developed after extensive industry consultation. The CIM team integrates experts in gaming, animation, computer systems, graphic design, web and mobile applications, content development, user**experience and user interface design, application development and testing, communications, story development, storytelling, video production, virtual reality, business development and marketing. NAIT students will be strongly involved in projects. Exposure to real-world industry problems will strengthen their training, creating future creative leaders and entrepreneurs. NAIT has an extensive track record of applied research in this area. Since 2012, it has partnered with industry on more than 350 media-related technology**development projects, involving 550 students and more than a dozen faculty. Although the focus is on small business, NAIT will also partner with large companies in sectors where linking them with small business to enhance the IDM industry value chain and create synergies for SMEs.

由于艾伯塔省试图减少对碳氢化合物的依赖，因此必须支持中小型企业（SME）的增长。该建议重点是在艾伯塔省的5.73亿美元交互式数字媒体（IDM）行业中催化生产率，该行业由创建用于在线消费的数字产品的公司，例如软件，应用程序，电影，动画和游戏。满足其产品开发需求所需的资源和专业知识的广度和深度使私营部门无法提供解决方案。创建创新媒体（CIM）中心将使Nait能够提供专业知识，**工具和设施，以扩大与IDM行业合作伙伴合作的能力，以使他们能够克服产品开发和商业化挑战。 CIM将支持公司开发和商业化新的数字产品，从而支持从思想和概念化，通过原型开发和测试到最终产品开发和市场启动的技术开发。 CIM的愿景是在广泛的行业咨询之后制定的。 CIM团队整合了游戏，动画，计算机系统，图形设计，网络和移动应用程序，内容开发，用户**体验和用户界面设计，应用程序开发和测试，沟通，故事开发，讲故事，视频制作，虚拟现实，业务发展和营销的专家。 Nait学生将大力参与项目。面临现实世界中的行业问题将加强他们的培训，创造未来的创意领导者和企业家。 Nait在该领域具有广泛的应用研究记录。自2012年以来，它与行业合作，在350多个与媒体相关的技术**开发项目中，涉及550名学生和十几个教职员工。尽管重点是小型企业，但Nait还将与大型公司合作，在该行业中，将其与小型企业联系起来，以增强IDM行业价值链并为中小企业创造协同作用。