Vape Tricks on Social Media: Implications for Electronic Cigarette Regulation for Youth

社交媒体上的电子烟技巧：对青少年电子烟监管的影响

• 批准号: 9130341
• 负责人: Grace Kong
• 金额: $ 12.37万
• 依托单位: YALE UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2016
• 资助国家: 美国
• 起止时间: 2016-04-01 至 2018-03-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/9130341
• 关键词: Accounting; Address; Adolescent; Adult; Advertisements; Aerosols; Age; Area; Behavior; Breathing; Characteristics; Communication; Data; Electronic cigarette; Ethnic Origin; Exhalation; Gender; Generations; Goals; Health; Image; Industry; Intention; Learning; Lighting; Manufacturer Name; Marketing; Mass Media; Methods; Minor; Modeling; Modification; Music; Nicotine; Pattern; Perception; Prevention; Public Health; Published Comment; Race; Regulation; Research; Shapes; Site; Smoke; Subgroup; Tobacco; United States Food and Drug Administration; Youth; authority; cigarette smoking; prevent; public health relevance; social media; uptake; vaping; vapor; voltage

 DESCRIPTION (provided by applicant): Electronic cigarette (e-cigarette) use among adolescents is increasing at an alarming rate. Reducing youth e-cigarette use is an important public health objective because many adolescents are being exposed to nicotine and other potential harmful constituents through the use of e-cigarettes. Fortunately, the Food and Drug Administration (FDA) has announced its intention to regulate e-cigarettes as a tobacco product. Thus, identification of the appealing e-cigarette components and marketing strategies is critical to inform the FDA's regulatory authority to reduce youth e-cigarette use. Our Yale research group found that adolescent e-cigarette users found the ability to do "smoke tricks" using e-cigarettes highly appealing (Kong et al., 2014). However, no information is available on how e-cigarette companies are using vaping images in their advertisements to entice youth and what information youth are learning form social media on how to modify e-cigarettes to produce "smoke tricks." In order to fill this critical gap, we are proposing (1) to analyze the content of YouTube videos on how e-cigarettes are manipulated and used to emit visible aerosol to produce "smoke tricks" and (2) to assess the appeal of vaping images on Facebook advertisements. The findings of this research can inform FDA's goals by providing information on how to reduce the appeal of e-cigarettes to youth by setting product standards to prohibit the manipulation of e-cigarettes, limiting the content of vapor images in advertisements, and developing effective communication strategies for social media.

 描述（由申请人提供）：青少年电子烟的使用正在以惊人的速度增加，减少青少年电子烟的使用是一个重要的公共卫生目标，因为许多青少年通过电子烟接触尼古丁和其他潜在的有害成分。幸运的是，美国食品和药物管理局（FDA）已宣布打算将电子烟作为烟草产品进行监管，因此，确定有吸引力的电子烟成分和营销策略对于告知人们至关重要。 FDA 减少青少年电子烟使用的监管机构发现，青少年电子烟使用者发现使用电子烟进行“吸烟技巧”的能力非常有吸引力（Kong 等人，2014 年）。可以了解电子烟公司如何在广告中使用电子烟图像来吸引年轻人，以及年轻人从社交媒体中学习到如何修改电子烟以产生“烟雾技巧”的信息，以填补这一关键空白，我们建议（1）分析 YouTube 视频中有关电子烟如何被操纵并用于散发可见气雾以产生“烟雾技巧”的内容，以及（2）评估 Facebook 广告上电子烟图像的吸引力。这项研究可以通过提供有关如何通过制定产品标准来禁止电子烟的操纵、限制广告中蒸气图像的内容以及制定有效的社会沟通策略来减少电子烟对青少年的吸引力的信息，从而为 FDA 的目标提供信息。媒体。