Effective Cigarillo Public Education Messaging for Black Young Adults

针对黑人年轻人的有效小雪茄公共教育信息

• 批准号: 10899902
• 负责人: Lilianna Phan
• 金额: $ 24.9万
• 依托单位: DREXEL UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-08-01 至 2026-08-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10899902
• 关键词: Address; African American; Age; Authorization documentation; Award; Behavior; Black race; Carcinogens; Cardiovascular Diseases; Cigar; Cigarette; Communication; Effectiveness; Emotions; Expectancy; Health; Inhalation; Intervention; Lung diseases; Malignant Neoplasms; Measures; Mentors; Outcome; Participant; Patient Self-Report; Perception; Positioning Attribute; Randomized; Randomized, Controlled Trials; Research Personnel; Risk; Smoking; Testing; Tobacco; United States Food and Drug Administration; Visual attention; Vulnerable Populations; addiction liability; authority; base; career; cigarette smoking; cigarillos; design; efficacy testing; ethnic minority; follow-up; health communication; health disparity; pilot test; public education; racial minority; reduce tobacco use; smoking prevalence; sound; tobacco prevention; tobacco products; young adult

Modified Project Summary/Abstract Section Project Summary Black/African American (Black) young adults have among the highest cigarillo smoking prevalence in the U.S. Cigarillos contain more tobacco and higher levels of carcinogens per gram than cigarettes, with inhalation levels as high as or exceeding that of cigarette smoking. Cigarillo smoking causes multiple cancers and pulmonary and cardiovascular diseases. Outcome expectancies (e.g., utility values and anticipated emotions) are associated with Black young adults’ cigarillo smoking. Additionally, some Black young adults misperceive cigarillos to be less harmful and addictive than cigarettes, which is associated with their cigarillo use. Cigarillos are under the Food and Drug Administration (FDA)’s regulatory authority. The FDA is positioned to inform this vulnerable population about the health harm and addiction potential of cigarillos. Public education messaging is one effective strategy to provide accurate health information and increase harm perceptions, prevent and reduce tobacco use, and reduce tobacco-related health disparities. However, there has not been health communication studies examining effective cigarillo public education messaging for Black young adults, and how to optimize such messaging. This K99/R00 career award will help fill these gaps in identifying effective health communication strategies to communicate cigarillos’ harms to Black young adults ages 18 to 30 years. The specific aims of this proposed study are to: 1) develop and pilot test candidate cigarillo harm messaging among Black young adults at-risk for established cigarillo use; and 2) test the efficacy of cigarillo harm messaging on harm perceptions and use intentions, and explore its effects on use behaviors among Black young adults at-risk for established cigarillo use. With my mentors, I will develop and test the effects of public education messaging about cigarillos’ health harm and addiction potential alone as well as contextualized to address Black young adults’ outcome expectancies. I will pilot test candidate messages with Black young adults at-risk for established cigarillo use to examine their visual attention and self-report rating of perceived message effectiveness. Through an online randomized controlled trial, Black young adults at-risk for established cigarillo use will be randomly assigned to receive 1 of 3 message conditions: 1) harm; 2) harm contextualized with outcome expectancies; or 3) control messages to test intervention message effects on cigarillo harm perceptions, use intentions, and use behaviors. Participants will view two condition messages daily online for four weeks and complete self-report measures of cigarillo harm perceptions, use intentions and use behaviors at baseline, 1- and 3-month follow up. This K99/R00 career award will position me as a tobacco researcher focused on health communication for racial/ethnic minority young adults. It will provide the FDA with a sound scientific base on effective cigarillo public education messaging for Black young adults. These findings will also inform designing effective public education messages for other cigar and tobacco products.

修改的项目摘要/摘要部分 项目摘要 黑人/非裔美国人（黑人）年轻人在美国的吸烟率最高 雪茄含有比香烟更多的烟草和更高水平的致癌物，并吸入 高达或超过吸烟的水平。雪茄吸烟会导致多种癌症和 肺部和心血管疾病。结果期望（例如，公用事业价值和预期情绪） 与黑人年轻人吸烟有关。此外，一些黑人年轻人误解了 雪茄比香烟的危害和添加剂较小，这与他们的雪茄使用有关。 由食品药品监督管理局（FDA）的监管机构统治。 FDA定位为此通知 关于雪茄的健康危害和成瘾潜力的脆弱人群。公共教育消息是 提供准确的健康信息并增加伤害看法，预防和 减少烟草使用，并减少与烟草有关的健康差异。但是，没有健康 沟通研究，研究黑人年轻人的有效雪茄公共教育信息， 如何优化此类消息。该K99/R00职业奖将有助于填补这些空白，以确定有效 卫生交流策略，使雪茄对18至30岁的黑人年轻人造成伤害。 这项拟议的研究的具体目的是：1）开发和驾驶测试候选雪茄伤害消息传递 在黑人年轻人中，在风险上供雪茄使用； 2）测试雪茄伤害的效率 关于伤害感知和使用意图的消息传递，并探索其对黑色使用行为的影响 年轻人在风险中供雪茄使用。与我的导师一起，我将开发并测试公众的影响 关于雪茄健康危害和成瘾潜力的教育消息传递，以及对 解决黑人年轻人的结果期望。我将与黑人年轻的候选候选消息进行测试 成年人在风险中固定的雪茄用于检查他们的视觉关注和自我报告评价 消息有效性。通过在线随机对照试验，黑人年轻人处于危险中 已建立的雪茄使用将被随机分配给3个消息条件中的1个：1）伤害； 2）伤害 与结果期望相关；或3）控制消息以测试干预消息对 雪茄伤害感知，使用意图和使用行为。参与者将查看两条条件消息 每天在线四个星期，并完成对雪茄伤害感知的自我报告措施，使用意图和 在基线，1个月和3个月的随访时使用行为。这个K99/R00职业奖将使我成为烟草 研究人员专注于种族/少数民族年轻人的健康传播。它将为FDA提供 关于黑人年轻人有效的雪茄公共教育消息的合理科学基础。这些发现 还将告知设计有效的其他雪茄和烟草产品的有效的公共教育信息。