Dime la VerDAD (Verify, Debunk, and Disseminate)

Dime la VerDAD（验证、揭穿和传播）

• 批准号: 10740364
• 负责人: MARINA DEL RIOS
• 金额: $ 70.24万
• 依托单位: UNIVERSITY OF IOWA
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-07-10 至 2027-12-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10740364
• 关键词: Acceleration; Address; Adult; Affect; Amplifiers; Attitude; Behavior; COVID-19; COVID-19 disparity; COVID-19 pandemic; Chicago; Cities; Communication; Communities; Community Health Aides; Diffuse; Educational Curriculum; Effectiveness; Ethnic Population; Evaluation; Face; Focus Groups; Health; Health Professional; Health Services Accessibility; Hispanic; Hispanic Populations; Household; Illinois; Immunization; Improve Access; Infection; Influenza; Influenza vaccination; Infodemiology; Interpersonal Relations; Interview; Knowledge; Language; Learning; Link; Measures; Medical; Misinformation; Modeling; Occupational Exposure; Outcome; Participant; Perception; Persons; Positioning Attribute; Process; Recommendation; Science; Social Network; Social Work; Source; Standardization; Subgroup; Surveys; Testing; Training; Training Programs; Translating; Trust; Vaccinated; Vaccination; Vaccines; Work; combat; community engagement; coronavirus disease; design; digital; disinformation; effectiveness testing; empowerment; experience; health care availability; health communication; health disparity; hispanic community; improved; influenza virus vaccine; informant; innovation; member; multidisciplinary; pandemic disease; peer; personal narratives; prevent; preventable death; programs; racial minority population; recruit; service delivery; skills; social; social media; testing uptake; tool; uptake; vaccine acceptance; vaccine access; vaccine development; vaccine hesitancy; vaccine safety

Project Summary/Abstract Social media has accelerated the spread of vaccine misinformation leading to decreased immunization rates and increased preventable deaths in the US and globally. The health impact of misinformation is particularly critical to understand and address when considering the lives of minoritized racial and ethnic groups who are often the target of misinformation campaigns or who may not have easy access to culturally relevant and language-concordant reputable sources. Although access to vaccines remains a significant barrier, vaccine safety confidence is a significant predictor of influenza and COVID vaccination in Hispanic adults. Yet, little is known about how misinformation narratives emerge specifically in relation to Hispanic communities, how they are disseminated, and how they ultimately affect people’s decision to get vaccinated. Social media posts that include personal narratives are more effective at communicating reliable health recommendations, especially those that come from a trusted peer. Therefore, communication strategies that leverage community and interpersonal relationships can prove extremely effective at debunking misinformation about vaccines. Promotores de salud are trusted community members who serve as links between health/social services and a community to improve access to health services and quality of service delivery. Promotores can diffuse and address misinformation in their communities and can be essential to debunk myths, increase trust, and improve health outcomes; they have been at the forefront of addressing disparities in COVID testing and vaccine uptake. Promotores de salud are uniquely positioned as trusted messengers to debunk vaccine misinformation through strategic use of social media and infodemiology principles. Dime La VerDAD (Verify, Debunk, and Disseminate) is an innovative social media capacity-building program based on theoretical frameworks related to health communication that empowers promotores de salud to debunk vaccine misinformation through the use of personal narratives on social media. The proposed work will use a rigorous stepped wedge design to 1) deliver a scalable program of science communicators using an adapted curriculum grounded in infodemiology, 2) evaluate how debunking misinformation is perceived on social media, and 3) discern how use of personal narratives to enhance science communication can lead to changes in opinions and behavior (vaccination rates) about COVID and influenza vaccines among Chicago’s predominantly Hispanic communities.

项目摘要/摘要 社交媒体加速了疫苗失误的传播，导致免疫率降低 并增加了美国和全球可预防的死亡。毫无侵害的健康影响尤其是 在考虑少数赛车和种族的生活时，要理解和解决的至关重要 通常是错觉运动的目标，或者谁可能不容易获得与文化相关的目标和 语言符合知名的来源。尽管接种疫苗仍然是一个重大障碍，但疫苗 安全信心是西班牙裔成年人中有影响力和共同疫苗接种的重要预测指标。然而， 关于与西班牙裔社区有关的叙事如何特别出现的，知之甚少 它们被传播，以及最终如何影响人们接种疫苗的决定。 包括个人叙述在内的社交媒体帖子更有效地传达可靠的健康 建议，尤其是来自受信任的同伴的建议。因此，沟通策略 利用社区和人际关系可以证明非常有效地揭穿失误 关于疫苗。促进者de Salud是值得信赖的社区成员，他们是健康/社会之间的联系 服务和社区，以改善获得卫生服务的机会和服务质量。促销可以 扩散和解决其社区中的错误信息，对于揭穿神话，增加信任，可能是至关重要的 并改善健康状况；他们一直处于解决Covid测试中分布的最前沿， 疫苗的吸收。促进者de salud被唯一地定位为可信赖的使者，可揭露疫苗 通过战略使用社交媒体和非洲学原理来进行错误信息。 毛利角（Dime la Verdad 基于与健康沟通有关的理论框架 通过在社交媒体上使用个人叙事，疫苗未能通过。拟议的工作将使用 严格的梯级楔形设计到1）使用改编的科学沟通者的可扩展程序 基于非洲学的课程，2）评估在社交媒体上如何看待揭穿的错误信息， 3）识别使用个人叙事来增强科学沟通的方式如何导致变化 关于共同和影响芝加哥疫苗的意见和行为（疫苗接种率）主要是 西班牙裔社区。