Project 2: Tobacco Marketing and Alternative Tobacco Use among College p182-230

项目 2：烟草营销和大学中的替代烟草使用 p182-230

• 批准号: 8761234
• 负责人: CHERYL Lee PERRY
• 金额: $ 83.53万
• 依托单位: UNIVERSITY OF TEXAS HLTH SCI CTR HOUSTON
• 依托单位国家: 美国
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-09-01 至 2018-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8761234
• 关键词: 18 year old; 7 year old; Advertisements; Advertising; Affective; Age; Awareness; Belief; Categories; Cigar; Cigarette; Cognitive; Data; Development; Devices; Direct Repeats; Electronic Mail; Electronics; Enrollment; Environment; Exposure to; Flavoring; Frequencies; Goals; Image; Individual; Lead; Legal; Mails; Marketing; Menthol; Minority; Minority Groups; Modeling; Monitor; Morbidity - disease rate; Nicotine; Pathway interactions; Pattern; Perception; Population; Printing; Regulation; Research; Risk; Sales; Science; Students; Subgroup; System; Texas; Time; Tobacco; Tobacco Dependence; Tobacco Industry; Tobacco use; United States; United States Food and Drug Administration; Youth; authority; cohort; college; evidence base; hookah; low socioeconomic status; mortality; preference; programs; response; risk perception; snus; tobacco advertising; trend; university student; web site; young adult

Use of non-cigarette alternative tobacco products is becoming increasingly prevalent in the United States, particularly among young adults who have the highest rates of use of these products. Limited evidence indicates that 18% of young adults have tried at least one of the following alternatives: snus, hookah, dissolvable tobacco, or an electronic nicotine delivery device (i.e., e-cigarette). Increasing use among young adults is alarming because tobacco addiction is solidified during this developmental period and because tobacco industry marketers have refocused their efforts on this population, their youngest legal targets (>18 years old). Yet, there is limited information on the diversity oftobacco products used by young adults, the changes and patterns of use across time, and the impact oftobacco marketing on young adults' use of noncigarette alternatives. The proposed research will establish a rapid response surveillance system to monitor, and respond to, changes in tobacco marketing and trends in young adults' use of non-cigarette alternatives, including flavored products. Data will be collected semi-annually over a three year period from two subgroups of Texas young adults: students enrolled in 4-year colleges and those enrolled in 2-year vocational programs. Vocational students tend to occupy lower socio-economic status (SES) categories than students enrolled in 4- year colleges, are more likely to be racial/ethnic minorities, and to have higher rates oftobacco use. Disparities in rates oftobacco use between the two groups may be due to differential tobacco marketing, which targets minority and lower SES individuals more heavily than other groups. However, there is no information on how the marketing environments differ across vocational and 4-year students. Our surveillance system will conduct repeated and direct observation of tobacco marketing over three years to characterize the tobacco marketing to which the two groups are exposed and in turn, examine the impact of marketing on changes in tobacco use over time. The Specific Aims of the research are to: 1) Describe the trajectories and transitions of tobacco use over time and determine the cognitive and affective factors associated with them; 2) Document and describe the tobacco marketing to which young adults are exposed; and 3) Determine the impact of marketing on young adults' tobacco use. The proposed research will inform the FDA authority over manufacturing and marketing of tobacco products. For example, this study can provide evidence about the developmental pathways characterizing use of flavored products by subgroups of young adults. As such, this study can inform FDA decisions about allowable constituents and additives during manufacture. Moreover, our comprehensive surveillance oftobacco marketing can inform changes in, or elimination of, marketing in certain channels (e.g., direct mail) and components of advertising content (e.g., images of models). Findings will also strengthen the evidence to enact regulation for tobacco products that are currently unregulated, such as cigars and hookah.

在美国，非香烟替代烟草产品的使用变得越来越普遍， 尤其是在使用这些产品的比例最高的年轻人中。证据有限 表明 18% 的年轻人至少尝试过以下替代品之一：鼻烟、水烟、 可溶解烟草或电子尼古丁输送装置（即电子烟）。越来越多的年轻人使用 成年人之所以令人担忧，是因为烟草成瘾在这个发育时期已经固化，而且因为 烟草业营销人员已将工作重点重新集中在这一人群上，即他们最年轻的合法目标（> 18 岁）。然而，关于年轻人使用的烟草产品多样性的信息有限， 随着时间的推移使用的变化和模式，以及烟草营销对年轻人使用非香烟的影响 替代方案。拟议的研究将建立一个快速反应监测系统来监测， 并应对烟草营销的变化以及年轻人使用非香烟替代品的趋势， 包括风味产品。将在三年内每半年从两个小组收集数据 德克萨斯州年轻人：就读四年制大学的学生和就读两年制职业课程的学生。 职业学生的社会经济地位 (SES) 类别往往比 4- 学生的社会经济地位 (SES) 类别低 年制大学的学生更有可能是少数族裔/族裔，并且烟草使用率更高。差异 两组之间烟草使用率的差异可能是由于烟草营销的差异，其目标是 少数族裔和社会经济地位较低的个体比其他群体更严重。但是，没有关于如何进行的信息 高职学生和四年制学生的营销环境有所不同。我们的监控系统将进行 三年来对烟草营销进行重复和直接观察，以表征烟草营销 两组人都接触到这一点，并反过来检查营销对烟草使用变化的影响 随着时间的推移。研究的具体目标是： 1) 描述烟草使用的轨迹和转变 随着时间的推移并确定与之相关的认知和情感因素； 2）记录和描述 年轻人接触到的烟草营销； 3) 确定营销对年轻人的影响 成人的烟草使用。拟议的研究将为 FDA 制造和营销的权威提供信息 烟草制品。例如，这项研究可以提供有关发育途径的证据 描述年轻人亚群体对调味产品的使用特征。因此，这项研究可以为 FDA 提供信息 关于制造过程中允许的成分和添加剂的决定。此外，我们全面的 对烟草营销的监督可以告知某些渠道营销的变化或消除（例如， 直邮）和广告内容的组成部分（例如模特的图像）。研究结果还将加强 对目前不受监管的烟草产品（如雪茄和水烟）制定监管的证据。