Reducing the Effect of Tobacco Powerwall Displays at Retail Point-Of-Sale

减少零售销售点烟草 Powerwall 展示的影响

• 批准号: 8906819
• 负责人: William G Shadel
• 金额: $ 56.91万
• 依托单位: RAND CORPORATION
• 依托单位国家: 美国
• 财政年份: 2013
• 资助国家: 美国
• 起止时间: 2013-09-01 至 2016-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8906819
• 关键词: Adolescent; Advertising; Age; Agreement; Alcohols; Amendment; Attitude; Back; Candy; Cigarette; Communities; Data; Environment; Experimental Designs; Exposure to; Family Smoking Prevention and Tobacco Control Act; Filler; Future; Health; High School Student; Industry; Laboratories; Legal; Location; Marketing; Measures; Mediating; Mediator of activation protein; Modeling; Participant; Pattern; Predisposition; Printing; Prospective Studies; Public Health; Recruitment Activity; Regulation; Research; Risk; Sales; Science; Side; Smokeless Tobacco; Smoking; Smoking Status; Speech; Structure; Sum; Television; Testing; Time; Tobacco; Tobacco Industry; Tobacco use; Water; Youth; adolescent smoking; authority; billboard; cigarette advertising; cigarette smoking; design; evidence base; fighting; improved; innovation; junior high school; meetings; movie; posters; psychosocial; research study; response; soft drink; success; tobacco advertising; tool; uptake; Adolescent; Advertising; Age; Agreement; Alcohols; Amendment; Attitude; Back; Candy; Cigarette; Communities; Data; Environment; Experimental Designs; Exposure to; Family Smoking Prevention and Tobacco Control Act; Filler; Future; Health; High School Student; Industry; Laboratories; Legal; Location; Marketing; Measures; Mediating; Mediator of activation protein; Modeling; Participant; Pattern; Predisposition; Printing; Prospective Studies; Public Health; Recruitment Activity; Regulation; Research; Risk; Sales; Science; Side; Smokeless Tobacco; Smoking; Smoking Status; Speech; Structure; Sum; Television; Testing; Time; Tobacco; Tobacco Industry; Tobacco use; Water; Youth; adolescent smoking; authority; billboard; cigarette advertising; cigarette smoking; design; evidence base; fighting; improved; innovation; junior high school; meetings; movie; posters; psychosocial; research study; response; soft drink; success; tobacco advertising; tool; uptake

DESCRIPTION (provided by applicant): The Family Smoking Prevention and Tobacco Control Act (TCA; 2009) gave the FDA authority to regulate how tobacco products are advertised. Ongoing legal challenges by the tobacco industry make it difficult to know precisely what kinds of tobacco advertising and marketing regulations will ultimately be permitted. The success of overcoming legal challenges and implementing any TCA-driven advertising regulations is dependent, in part, on the extent to which a given regulatory approach is supported by a strong evidence base. One of the thorniest issues in this regard is how to best regulate retail Point-of-Sale (POS) tobacco advertising. POS advertising includes indoor and outdoor billboard advertising, and prominent, expansive displays of many different types of tobacco products at the POS location (i.e., the tobacco power wall display). The TCA offers broad guidance for states and local communities to regulate the time, place, and manner of advertising at POS, but there is little specific information available as to how to regulate the POS environment to most effectively reduce its effects on adolescent smoking. The overall aim of this research is to experimentally evaluate the extent to which the location of tobacco power wall displays (Study 1) and inclusion of anti-tobacco messages at POS (Study 2) influence tobacco use risk in a middle and high school students (ages 11-17). As part of this project, we will construct an experimental POS convenience store that "sells" tobacco products in addition to other products typically found in such stores (e.g., soda, water, candy, etc.). This experimental POS retail store, or store lab, will allow us to manipulate key ingredients of the POS retail environment, including placement of tobacco power wall displays and presence of anti-tobacco posters, in a highly controlled, but externally and ecologically valid way. In both studies, participants will enter the store lab and spend 4 minutes picking out and "purchasing" $5 worth of (non-tobacco) products in the store. After exiting the store, they will complete items that tap into their tobacco use risk (cigarette smoking risk and smokeless tobacco risk). Study 1 will evaluate the effects of tobacco power wall display location on tobacco use risk by manipulating power wall display location within the POS environment in a between subjects design. The locations that will be compared are: behind the cashier (cashier); side-wall display, away from cashier (side-wall); and display hidden from view (hidden). Study 2 will examine the effects of including anti-tobacco use posters in the POS environment to examine their effects on tobacco use risk in a between subjects design. The anti-tobacco poster conditions that will be compared are: no poster (none); a small poster at the cash register (cash register); a large poster on the tobacco power wall display (power wall); and posters at the cash register and on the power wall (combined). We will also examine psychosocial mediators of any observed experimental effects of store lab structure on tobacco use risk. Advancing an understanding of how to best reduce the effect of tobacco wall displays at POS will inform regulatory science designed to reduce adolescent tobacco use.

描述（由申请人提供）：《预防家庭吸烟和烟草控制法》（TCA; 2009年）授予了FDA的授权，以规范烟草产品的广告方式。烟草行业持续的法律挑战使得最终将很难确切知道哪些烟草广告和营销法规最终将被允许。克服法律挑战并实施任何TCA驱动的广告法规的成功部分取决于在某种程度上由特定的监管方法得到强有力的证据基础的支持。在这方面，最棘手的问题之一是如何最好地调节零售销售点（POS）烟草广告。 POS广告包括室内和室外广告牌广告，以及POS位置的许多不同类型的烟草产品的突出显示（即烟草电源墙显示）。 TCA为州和当地社区提供了广泛的指导，以规范POS的时间，地点和方式，但是几乎没有有关如何调节POS环境以最有效地减少其对青少年吸烟的影响的特定信息。这项研究的总体目的是实验评估烟草电源壁显示（研究1）的位置（研究1）的位置，并在POS（研究2）中纳入了反烟草信息（研究2）中学学生（11-17岁）的烟草使用风险。作为该项目的一部分，我们将建造一家实验性POS便利店，除了在此类商店中发现的其他产品（例如，苏打水，水，糖果等）外，还将“出售”烟草产品。这个实验性的POS零售商店或商店实验室将使我们能够操纵POS零售环境的关键成分，包括放置烟草电力墙显示器以及具有高度控制但外部和生态有效的方式的抗烟科海报的存在。在这两项研究中，参与者将进入商店实验室，并花4分钟挑选并在商店中“购买”价值5美元的（非烟草）产品。退出商店后，他们将完成利用烟草风险（吸烟风险和无烟烟草风险）的物品。研究1将评估烟草电源壁显示位置对烟草使用风险的影响，通过操纵电动墙在主题设计之间显示POS环境中的位置。将要比较的位置是：出纳员（收银员）的背后；侧壁显示，远离收银员（侧壁）；并显示隐藏的视图（隐藏）。研究2将研究在POS环境中包括反烟局使用海报的影响，以检查其对烟草使用风险之间的影响。将要比较的反烟局海报条件是：没有海报（无）；收银机（收银机）的小海报；烟草电壁显示屏上的大海报（电源壁）；和收银机和电源墙上的海报（合并）。我们还将检查商店实验室结构对烟草使用风险的任何实验影响的社会心理介体。促进对如何最佳减少POS烟草墙显示的影响的理解将为旨在减少青少年烟草使用的监管科学提供信息。