Impact of Food Ads & PSAs on Child & Teen Eating & Obesity Across Media Markets

食品广告的影响

• 批准号: 8212415
• 负责人: LESLIE B SNYDER
• 金额: $ 12.37万
• 依托单位: UNIVERSITY OF CONNECTICUT STORRS
• 依托单位国家: 美国
• 财政年份: 2010
• 资助国家: 美国
• 起止时间: 2010-02-01 至 2013-12-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8212415
• 关键词: Address; Adolescent; Adult; Advertisements; Advertising; Affect; Body fat; Candy; Child; Communication; Communities; Consumption; Data; Data Set; Databases; Demographic Factors; Diet; Eating; Environmental Risk Factor; Epidemic; Exposure to; Fatty acid glycerol esters; Food; Future; Government Agencies; Health; Health Campaign; Health Food; Health Status; Hearing; Heart; Individual; Industry; Institute of Medicine (U.S.); Intervention; Laboratory Study; Life; Link; Literature; Longitudinal Studies; Marketing; Measures; Methodology; Milk; National Health and Nutrition Examination Survey; Nursery Schools; Nutrient; Obesity; Outcome; Overweight; Patient Self-Report; Physical activity; Policies; Public Health; Recommendation; Reporting; Research; Services; Teenagers; Television; Testing; Triceps Brachii Muscle; United Kingdom; United States Federal Trade Commission; Validity and Reliability; Work; World Health Organization; Writing; Youth; alcohol advertising; demographics; early childhood; economic value; food consumption; food marketing; food standard; fruits and vegetables; innovation; multilevel analysis; novel strategies; nutrition; parental monitoring; public health relevance; therapy design; tobacco advertising; tv watching

DESCRIPTION (provided by applicant): The impact of food marketing advertisements on children and teens remains controversial, as evidenced by a U. S. Senate Hearing on September, 23, 2008, and several Federal Trade Commission reports (2006, 2008). Reviews by the Institute of Medicine and World Health Organization (WHO, 2003), Institute of Medicine (McGinnis, Gootman, & Kraak, 2005), and United Kingdom Food Standards Agency (Hastings, Stead, McDermott, Forsyth, MacKintosh, Rayner, et al 2003) conclude that although there is sufficient evidence linking television viewing overall to both consumption and adiposity, more research is needed into the links between advertising and consumption of high-caloric low-nutrient foods among children and teenagers. The need is particularly great for research on adolescents. The aim of the study is to disentangle the contributions of television viewing, food advertising, and pro-nutrition public service announcements (PSAs) to children's and adolescents' food consumption and health outcomes, controlling for factors identified in the literature as potential moderators of food marketing effects. We propose to examine the relationships using a novel approach - a multilevel analysis of differences in children's and adolescents' food consumption and health outcomes by the media markets in which they live, given that markets vary in the amounts of spending per capita on advertising for healthy and unhealthy foods and PSAs. This approach has been used to examine the impact of tobacco and alcohol advertising (e.g. Snyder et al., 2006) but not food marketing. We will conduct a multilevel analysis of four large national datasets that contain food consumption and health outcome data at the individual level, combined with industry data on the monetary value of advertising for particular products and PSAs per media market. Two cycles of the National Health and Nutrition Examination Survey contain consumption and health outcome data on children and teens. The Early Childhood Longitudinal Studies (ECLS-B and ECLS-K) contain food consumption and BMI data for children in preschool and 5th grade. The results should inform the debate about the effects of food marketing for unhealthy products on children. The study should also contribute to our understanding of the collective effect of existing PSAs and advertising for healthy food products, informing future efforts to promote good nutrition among children. PUBLIC HEALTH RELEVANCE: Prior research has established that television viewing relates to obesity, but it is not clear whether it is due to the advertising on television or some other factor of viewing television. The purpose of the proposed study is to understand how advertising affects the food choices and health status of children and adolescents. The answers are important to public health given the scope of the obesity epidemic among young people, and have the potential to inform future public health interventions and policy recommendations.

描述（由申请人提供）：食品营销广告对儿童和青少年的影响仍然存在争议，2008 年 9 月 23 日的美国参议院听证会和联邦贸易委员会的几份报告（2006 年、2008 年）证明了这一点。医学研究所和世界卫生组织（WHO，2003 年）、医学研究所（McGinnis、Gootman 和 Kraak，2005 年）和英国食品标准局（Hastings、Stead、McDermott、Forsyth、MacKintosh、Rayner 等）的审查al 2003）得出的结论是，尽管有足够的证据将电视观看总体上与消费和肥胖联系起来，但还需要对广告之间的联系进行更多研究儿童和青少年高热量低营养食品的消费。对青少年的研究需求尤其巨大。该研究的目的是理清电视观看、食品广告和营养公共服务公告（PSA）对儿童和青少年食品消费和健康结果的影响，并控制文献中确定的食品潜在调节因素营销效果。 我们建议使用一种新颖的方法来研究这种关系，即考虑到市场在健康广告上的人均支出金额有所不同，通过他们所居住的媒体市场对儿童和青少年的食品消费和健康结果的差异进行多层次分析。以及不健康的食品和公益广告。这种方法已用于检验烟草和酒类广告的影响（例如 Snyder 等人，2006 年），但未用于检验食品营销。我们将对四个大型国家数据集进行多层次分析，其中包含个人层面的食品消费和健康结果数据，并结合每个媒体市场特定产品和公益广告的广告货币价值的行业数据。国家健康和营养调查的两个周期包含儿童和青少年的消费和健康结果数据。早期儿童纵向研究（ECLS-B 和 ECLS-K）包含学龄前儿童和五年级儿童的食物消耗和体重指数数据。研究结果应该为关于不健康产品的食品营销对儿童的影响的辩论提供信息。这项研究还应有助于我们了解现有公益广告和健康食品广告的集体效应，为未来促进儿童良好营养的努力提供信息。 公共健康相关性：先前的研究已经证实，看电视与肥胖有关，但尚不清楚这是否是由于电视上的广告或观看电视的其他因素造成的。拟议研究的目的是了解广告如何影响儿童和青少年的食物选择和健康状况。鉴于年轻人中肥胖流行的范围，这些答案对公共卫生很重要，并且有可能为未来的公共卫生干预措施和政策建议提供信息。