Bilingual Web-Novelas to Reach Young Latinas with Cervical Cancer Information

双语网络小说向拉丁裔年轻人传达宫颈癌信息

• 批准号: 8199518
• 负责人: Ana Consuelo Matiella
• 金额: $ 13.56万
• 依托单位: ACMA SOCIAL MARKETING
• 依托单位国家: 美国
• 财政年份: 2011
• 资助国家: 美国
• 起止时间: 2011-09-30 至 2013-01-29
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8199518
• 关键词: Bilingual; Web; Novelas; Reach; Young

DESCRIPTION (provided by applicant): The prevalence of cervical cancer among Latinas in the United States is twice the rate of non-Latina white women (1,2,3,4,5), and Latinas have the second highest mortality rate related to this preventable disease. (1) There are various factors that contribute to this health disparity, (1,2,3,4,5) but one of the main factors that contributes to this high incidence and mortality rate, and the one we would like to address with our innovation, is the lack of culturally and linguistically appropriate information regarding regular pap smears and HPV vaccines. ACMA Social Marketing, through its fotonovela production arm, The Fotonovela Production Company, aims to remedy the lack of information disparity related to Latina women ages 18-26, via1the1development1of1the1 web1novela,1an1innovation1 of the educational fotonovela adapted and applied to the internet and its related social media. The timing of the adaptation of a culturally familiar entertainment education tool, namely the fotonovela (11,12,13,14,15) into a web-based tool is appropriate given the growing evidence that more and more young Latinos are accessing the web and using social media to find and share information. (6,7,8) The specific aims of this application are to: 1) produce a bilingual (Spanish and English) prototype of the web-novela innovation on evidence-based (9) information on cervical cancer prevention and early detection; and 2), demonstrate knowledge, gain and assess acceptability and feasibility of the innovation among Spanish and English dominant Latina women ages 18-26 who use the Internet or Smart Phones. For the latter aim we will convene ten focus group interviews, administer a pre and post test to assess knowledge gain and conduct a follow up discussion to explore and assess the values, beliefs, barriers and motivators that affect Latina's1decisions1to1get1Pap1tests and HPV vaccines. In addition to focus group interviews with our primary audience, we will conduct individual interviews with health professionals and gatekeepers working in the cervical cancer field to gain their insight and impressions on the1web-novela innovation. The fotonovela concept is a scientifically supported and culturally-compatible health communications medium (11,12,13,14,15) and adapting it to use on the web and its social media applications constitutes an innovation in both the area of multi-culturally competent health communications and the expanding field of multimedia health education. PUBLIC HEALTH RELEVANCE: This project is significant, relevant and important to public health for three reasons: 1) The incidence and mortality rate of Latinas related to cervical cancer represents a startling health disparity and one that falls firmly under the1NCIs mission to eliminate the suffering and death due to cancer (17); 2) The web-novela innovation as a health communications tool falls under one of the NCI s stated areas of interest for 2010 as having potential for having the largest impact in improving prevention, diagnosis, and treatment of cancer {16); and 3) This work will contribute to the body of research related to using the internet and social media for public health education and to find innovative and linguistically and culturally appropriate ways to reach populations who suffer from health disparities.

描述（由申请人提供）：在美国拉丁裔宫颈癌的患病率是非拉丁裔白人妇女的两倍（1,2,3,4,5），而拉丁裔则是与这种可预防疾病有关的第二高死亡率。 （1）有多种因素导致这种健康差异，（1,2,3,4,5），但是有助于高发病率和死亡率的主要因素之一，而我们想通过创新来解决的因素是缺乏文化和语言上适当的有关常规Pap Smears和HPV疫苗的信息。 Acma社交营销通过其Fotonovela生产部门，Fotonovela生产公司，旨在纠正与18-26岁的拉丁裔女性有关的信息差异，via1 the1development1of1the1 web1novela，1n1novela，1AN1Innovation1，教育Fotonovela的适应和应用于Internet及其相关的社交媒体。鉴于越来越多的证据表明，越来越多的证据表明越来越多的证据表明，越来越多的年轻的拉丁裔正在访问网络，使用社交媒体查找和共享信息，因此适当地适应了一种文化熟悉的娱乐教育工具的时机，即Fotonovela（11,12,13,14,15）是适当的。 （6,7,8）该应用程序的具体目的是：1）关于基于证据的（9）有关宫颈癌预防和早期检测的循证信息（9）网络 - 诺维拉创新的双语（西班牙语和英语）原型； 2），展示使用互联网或智能手机的西班牙和英国占主导地位的拉丁裔妇女之间的创新的知识，获得和评估创新的可接受性和可行性。为了后一个目标，我们将召集十个焦点小组访谈，进行预测试和后测试以评估知识获利并进行后续讨论，以探索和评估影响Latina's1decisions1to1to1To1To1Tog1pap1tests和HPV疫苗的价值，信念，障碍和激励因素。除了与我们的主要受众群体的焦点小组访谈外，我们还将与在宫颈癌领域工作的卫生专业人员和守门人进行个人访谈，以获得对1Web-Novela创新的见解和印象。 Fotonovela概念是一种科学支持且具有文化兼容的健康通信媒介（11,12,13,14,15），并将其适应在网络及其社交媒体应用程序上使用，这构成了多元文化胜任健康的健康通信和多米亚健康教育领域扩展领域的创新。 公共卫生相关性：该项目与公共卫生具有重要意义，与公共卫生有关：1）与宫颈癌相关的拉丁裔的发病率和死亡率代表了一个令人震惊的健康差异，并且在1NCIS的任务下牢牢地降低了消除癌症造成的痛苦和死亡的危害（17）； 2）作为健康通信工具的Web-Novela创新属于NCI陈述的2010年感兴趣领域之一，因为它有可能在改善预防，诊断和治疗癌症方面具有最大的影响{16）； 3）这项工作将有助于与使用互联网和社交媒体进行公共卫生教育有关的研究体系，并在语言和文化上找到创新性，在文化上适当的方式来吸引患有健康差异的人群。