Beyond experiments: scaling transformative, sustainable business models in the UK

超越实验：在英国扩展变革性、可持续的商业模式

• 批准号: MR/X035786/1
• 负责人: Donal Brown
• 金额: $ 162.61万
• 依托单位: University of Sussex
• 依托单位国家: 英国
• 项目类别: Fellowship
• 财政年份: 2024
• 资助国家: 英国
• 起止时间: 2024 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=MR%2FX035786%2F1
• 关键词: Beyond; experiments; scaling; transformative; sustainable

This ambitious fellowship will explore the upscaling of five sustainable business models (SBMs), which could transform key sectors of the UK economy. Providing a major conceptual contribution - bridging business models (BM) literature with the science, technology, and innovation (STI) policy field, through a novel synthesis, the project will advance understanding as to how public policy can support diffusion of emerging SBMs. Through secondments with industry partners and extensive engagement with policymakers, this unique project will provide direct and transferable insights for the design of UK innovation policy towards a more sustainable economy. The project is focussed on five core sectors:Energy: Energy as a Service Traditional energy supply business models incentivise increased sales of energy commodities such as oil, gas and electricity. This is driving resource depletion and climate change. Energy as a Service models instead provide the useful end service such as heat, cooling, or illumination, shifting the incentives to suppliers to maximise the efficiency of the energy conversion systems and reduce energy demand. Transport: Mobility as a Service Traditional personal mobility models rely on private vehicle ownership, with vehicle manufacturers having limited incentives for fuel efficiency. With the average car parked for 90% of its lifetime, there are also concerns that replacing the global internal combustion engine fleet with electric vehicles (EV) will create an unsustainable demand for rare earth minerals. Mobility as a Service models instead allow shared access to vehicles through car clubs, often managed on digital platforms. These models could significantly reduce the need for car ownership, and further incentivise providers to maximise efficiency and EV adoption.Food & Farming: Regenerative Agriculture The globalised agri-business model that became dominant in the 20th century relies on the significant input of synthetic fertilisers, pesticides, freshwater and long supply chains. It is increasingly evident this is resulting in a collapse in soil health, biodiversity, are driving climate change, and represents a poor deal for farming communities. Regenerative Agriculture approaches seek to reverse this trend with a focus on soil health, increasing biodiversity, watercourse management and organic approaches to pest control and closed nutrient cycles. Many of these models also attempt to shorten supply chains and develop direct relationships between producers and customers, using 'farm to table' retail strategies. Finance: Investment Based Crowdfunding The modern financial services industry is characterised by very large institutions who earn most of their revenues from complex trading and derivatives markets. It is argued these institutions are insufficiently supporting small innovative organisations in the "real economy", and instead are driving asset price inflation. In addition, a large share of savings are held in "brown" asset classes, with savers having little or no control as to where their money is invested. Investment Based Crowdfunding models seek to create a direct relationship between small scale investors and businesses or projects they deem socially or environmentally beneficial. Housing: Community Land Trusts (CLT)The traditional housebuilding model, based on speculative private development is failing to deliver affordable housing and meet the needs of local communities. CLTs are not for profit, community organizations who seek to upend this model, by decoupling property prices from land values. Here, land or existing property is purchased by CLTs at below market rates and housing is provided for affordable ownership or rent in perpetuity. These models also often involve community or mutual ownership, and direct democratic governance and are typically associated sustainable building practices

这项雄心勃勃的奖学金将探索五种可持续商业模式（SBM）的升级，这可能会改变英国经济的关键部门。该项目提供了一个重要的概念性贡献——通过新颖的综合将商业模式（BM）文献与科学、技术和创新（STI）政策领域联系起来，将增进对公共政策如何支持新兴SBM扩散的理解。通过与行业合作伙伴的借调以及与政策制定者的广泛接触，这个独特的项目将为英国创新政策的设计提供直接且可转移的见解，以实现更可持续的经济。该项目重点关注五个核心领域： 能源：能源即服务 传统的能源供应商业模式刺激石油、天然气和电力等能源商品的销售增加。这正在导致资源枯竭和气候变化。相反，能源即服务模型提供有用的终端服务，例如供热、制冷或照明，将激励措施转移给供应商，以最大限度地提高能源转换系统的效率并减少能源需求。交通：出行即服务传统的个人出行模式依赖于私人车辆所有权，而汽车制造商对燃油效率的激励措施有限。由于汽车平均有 90% 的使用寿命处于停放状态，人们还担心，用电动汽车 (EV) 取代全球内燃机车队将会对稀土矿物产生不可持续的需求。相反，移动即服务模型允许通过汽车俱乐部共享车辆访问权限，通常在数字平台上管理。这些模式可以显着减少对汽车拥有量的需求，并进一步激励供应商最大限度地提高效率和电动汽车的采用。食品和农业：再生农业在 20 世纪占据主导地位的全球化农业企业模式依赖于合成肥料的大量投入，农药、淡水和长供应链。越来越明显的是，这导致了土壤健康和生物多样性的崩溃，正在推动气候变化，并且对农业社区来说是一个糟糕的交易。再生农业方法试图扭转这一趋势，重点关注土壤健康、增加生物多样性、水道管理以及害虫控制和封闭养分循环的有机方法。其中许多模式还尝试使用“从农场到餐桌”的零售策略来缩短供应链并在生产者和消费者之间建立直接关系。金融：基于投资的众筹 现代金融服务业的特点是规模庞大的机构，这些机构的大部分收入来自复杂的交易和衍生品市场。有人认为，这些机构没有充分支持“实体经济”中的小型创新组织，反而推动了资产价格上涨。此外，很大一部分储蓄持有“棕色”资产类别，储户对其资金投资方向几乎没有或根本没有控制权。基于投资的众筹模式寻求在小规模投资者和他们认为对社会或环境有利的企业或项目之间建立直接关系。住房：社区土地信托（CLT）基于投机性私人开发的传统住房建设模式无法提供经济适用房并满足当地社区的需求。 CLT 不是以营利为目的的社区组织，他们试图通过将房地产价格与土地价值脱钩来颠覆这种模式。在这里，土地或现有财产由 CLT 以低于市场的价格购买，并提供住房以负担得起的所有权或永久租金。这些模式通常还涉及社区或共同所有权以及直接民主治理，并且通常与可持续建筑实践相关