An Institutional History of Internal Communication in the United Kingdom
英国内部沟通的制度史
基本信息
- 批准号:ES/W005247/2
- 负责人:
- 金额:$ 38.41万
- 依托单位:
- 依托单位国家:英国
- 项目类别:Research Grant
- 财政年份:2024
- 资助国家:英国
- 起止时间:2024 至 无数据
- 项目状态:未结题
- 来源:
- 关键词:
项目摘要
Internal communication does more than transfer information, it infuses organizations with meaning. This 3-year research programme traces the history of internal communication in the UK. As a specialized activity internal comms originates from company magazines in the late 19th century. Since then magazines have morphed into complex systems of intranets, emails, internal social media, company newsletters, road shows, briefing groups, huddles, blogs and roadshows. It is estimated that around 45k professionals are currently engaged in internal communication. The history of internal communication will be studied through the archives of 14 prominent organisations, where research access has been secured: BBC; Boots; British Airways; British Army; British Rail; Cadbury; GlaxoSmithKline; HSBC; John Lewis; National Coal Board; Prudential Insurance; Royal Mail; Shell; and Unilever. In addition the archives for 5 professional bodies and a leading consultancy will be used: AB Communications, which provides internal comms for prominent global and UK organisations; Chartered Institute of Marketing; Chartered Institute of Personnel and Development; Chartered Institute of Public Relations; Institute of Internal Communication; and the Industrial Society. The British Library, which has extensive historical holdings of internal comms, has also agreed to assist with disseminating findings from the research. The changing form and content of internal comms will be mapped, tracing the transformation of the magazine format into the contemporary system of internal comms that aims at enhancing employee engagement, voice, and corporate identity. Discussions about the role of communication will be examined in documents such as minutes from board meetings and reports. Internal comms practitioners and company archivists theorise their own practices. The discourses of practitioners and their relation to actual practices will be examined through communications produced by professional bodies and consultants.Historians accept that nations have been imagined as communities through national newspapers and television channels. Corporations can also be seen as communities that have been imagined through internal comms. Three discourses of imagined communities have legitimated both organisations and the role of internal comms: esprit de corps, where the corporation is imagined as an extended family or military unit; brand community, where employees are imagined as part of community with consumers; and democratic polity, where the employees are imagined as citizens with internal comms as a free press holding government to account. The discourse of brand communities is now predominant, but the interplay between these discourses will be examined throughout the 20th century.Management scholars refer to the instrumental use of the past by corporations as "rhetorical history", which is usually studied in relation to uses of the past in the present for external marketing communication with customers. But references to the past featured in company magazines almost from the outset. The research will produce an account of how rhetorical history has been used in the past both to legitimate organisations to their employees, and to legitimate the role of internal comms.This research program will produce a theoretically informed history of internal comms as a reference point for contemporary debates, such as the response of organisations to the coronavirus pandemic. Company archivists will be interested in how their work informs internal comms, and how internal comms constitutes archives. The internal comms profession will be enhanced by historical debate, and organisations will be interested in finding out what made for effective internal comms in the past. As the wider public consists of many current and former members of large organisations, there will be general interest in remembering how these bodies communicated with their members in the past.
内部沟通不仅仅是传递信息,它还为组织注入了意义。这个为期三年的研究项目追溯了英国内部沟通的历史。作为一项专门活动,内部沟通起源于 19 世纪末的公司杂志。从那时起,杂志已经演变成由内联网、电子邮件、内部社交媒体、公司通讯、路演、简报小组、聚会、博客和路演组成的复杂系统。据估计,目前约有 45,000 名专业人员从事内部沟通。内部沟通的历史将通过 14 个著名组织的档案进行研究,这些组织的研究访问已得到保障:BBC;靴子;英国航空;英国陆军;英国铁路;吉百利;葛兰素史克;汇丰银行;约翰·刘易斯;国家煤炭委员会;保诚保险;皇家邮政;壳;和联合利华。此外,还将使用 5 个专业机构和一家领先咨询公司的档案: AB Communications,为著名的全球和英国组织提供内部通讯;英国特许营销学会;特许人事与发展协会;英国特许公共关系学院;内部传播研究所;和工业协会。拥有大量内部通讯历史资料的大英图书馆也同意协助传播这项研究的结果。内部沟通的形式和内容不断变化将被描绘出来,追踪杂志格式向当代内部沟通系统的转变,旨在提高员工参与度、声音和企业形象。关于沟通作用的讨论将在董事会会议记录和报告等文件中进行审查。内部通讯从业者和公司档案管理员对自己的实践进行了理论分析。从业者的话语及其与实际实践的关系将通过专业机构和顾问的交流来检验。历史学家承认,国家通过全国性报纸和电视频道被想象为共同体。公司也可以被视为通过内部通信想象出来的社区。想象中的共同体的三种话语使组织和内部沟通的作用合法化:团队精神,将公司想象为一个大家庭或军事单位;品牌社区,员工被想象为消费者社区的一部分;民主政体,员工被想象为公民,拥有内部通讯权,就像自由媒体一样让政府承担责任。品牌社区的话语现在占据主导地位,但这些话语之间的相互作用将在整个 20 世纪得到检验。管理学者将企业对过去的工具性使用称为“修辞历史”,通常结合过去的使用来研究。过去与现在的外部营销与客户的沟通。但公司杂志几乎从一开始就提到了过去。该研究将描述过去如何使用修辞历史来使组织对其员工合法化,并使内部沟通的角色合法化。该研究计划将产生一个理论上丰富的内部沟通历史,作为内部沟通的参考点。当代辩论,例如组织对冠状病毒大流行的反应。公司档案管理员会对他们的工作如何影响内部通讯以及内部通讯如何构成档案感兴趣。内部沟通专业将通过历史辩论得到加强,组织将有兴趣找出过去有效内部沟通的因素。由于更广泛的公众由大型组织的许多现任和前任成员组成,因此人们普遍有兴趣记住这些机构过去如何与其成员进行沟通。
项目成果
期刊论文数量(0)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
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Michael Heller其他文献
Phospholipase D.
磷脂酶 D .
- DOI:
10.1016/b978-0-12-024916-9.50011-1 - 发表时间:
1978-09-13 - 期刊:
- 影响因子:0
- 作者:
Michael Heller - 通讯作者:
Michael Heller
Reclaiming the heterogeneity of the Arab states
恢复阿拉伯国家的异质性
- DOI:
10.1108/ccsm-09-2019-0170 - 发表时间:
2020-08-24 - 期刊:
- 影响因子:0
- 作者:
Shihanah Almutairi;Michael Heller;D. Yen - 通讯作者:
D. Yen
Rethinking Historical Methods in Organization Studies: Organizational Source Criticism
重新思考组织研究中的历史方法:组织来源批评
- DOI:
- 发表时间:
2023 - 期刊:
- 影响因子:5.4
- 作者:
Michael Heller - 通讯作者:
Michael Heller
Plasma membranes from cardiac cells in culture. Enzymatic radio-iodination, evaluation of preparation and properties of the sarcolema.
培养物中心肌细胞的质膜。
- DOI:
- 发表时间:
1977 - 期刊:
- 影响因子:0
- 作者:
Michael Heller;Michael Heller;Isaac Harary - 通讯作者:
Isaac Harary
Retirement Planning and the Asset/Salary Ratio
退休计划和资产/工资比率
- DOI:
- 发表时间:
2024-09-14 - 期刊:
- 影响因子:0
- 作者:
Martin L. Leibowitz;J. Durham;P. Hammond;Michael Heller - 通讯作者:
Michael Heller
Michael Heller的其他文献
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{{ truncateString('Michael Heller', 18)}}的其他基金
An Institutional History of Internal Communication in the United Kingdom
英国内部沟通的制度史
- 批准号:
ES/W005247/1 - 财政年份:2022
- 资助金额:
$ 38.41万 - 项目类别:
Research Grant
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An Institutional History of Internal Communication in the United Kingdom
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