Modelling and Supporting Recovery of the UK's Experience Economy: Enhancing Audience Resilience and Engagement via Digital Methods

模拟和支持英国体验经济的复苏：通过数字方法增强观众的适应力和参与度

• 批准号: AH/V00882X/1
• 负责人: Jane Harris
• 金额: $ 68.44万
• 依托单位: University of the Arts London
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FV00882X%2F1
• 关键词: Modelling; Supporting; Recovery; UK; Experience

This proposal seeks to reconceptualise consumer value and business resilience in the UK's creative and visitor sectors and their value chain (from VFX companies, theatres and museums to festivals, catering and accommodation providers), collectively referred to as the experience economy. With a value of over £300bn, the health of the experience economy maintains the UK's status as the world's seventh most visited country and producer of quality creative experiences.Prior to the COVID-19 pandemic, many experience economy operators in the creative sector had begun experimenting with online content. Over the course of the pandemic, the range of these offers has expanded, opening up new audiences and sustaining existing ones. For many businesses, the digital or online 'experience' comprises mainly recorded and distributed content, usually provided free.Experiences are heavily dependent on evoking a sense of place. Therefore, at a time when access to physical places is restricted, there is a risk that online material fails to provide an effective proxy for the experience itself. While proving popular during the pandemic (see bibliography), existing products arguably offer limited additional experiential or business benefits.Convening expertise in experience design, post-production technology, games, visitor economy and place-making, this project will:- support experience providers in developing online and digital products which enhance their physical counterparts.- investigate modes of delivery and monetisation, as well as the policy instruments required to maintain adjacent place-based reputations and offers.- produce tools to support experience economy businesses' immediate post-COVID-19 regeneration, including scenario modelling, enabling a robust economic recovery.

该提案旨在重新概念化英国创意和行业游客及其价值链（从视觉特效公司、剧院和博物馆到节日、餐饮和住宿提供商）的消费者价值和商业弹性，统称为体验经济，价值为超过 3000 亿英镑的健康体验经济维持了英国作为世界第七大访问量国家和优质创意体验生产国的地位。在 COVID-19 大流行之前，创意领域的许多体验经济运营商已经开始在大流行期间，这些服务的范围不断扩大，开辟了新的受众并维持了现有的受众，对于许多企业来说，数字或在线“体验”主要包括录制和分发的内容，通常是免费提供的。 .体验在很大程度上依赖于唤起地方感，因此，在进入实体场所受到限制的情况下，在线材料在大流行期间很受欢迎，但存在无法提供体验本身的有效代理的风险。参见参考书目），现有产品有争议的报价额外的体验或商业利益有限。该项目汇集了体验设计、后期制作技术、游戏、游客经济和场所营造方面的专业知识，将： - 支持体验提供商开发在线和数字产品，以增强他们的体力。 - 研究模式交付和货币化，以及维持邻近地区的声誉和优惠所需的政策工具。 - 提供支持体验经济企业在 COVID-19 后立即复苏的工具，包括情景建模，从而实现强劲的经济复苏。