Scottish Heritage Partnership: Immersive Experiences

苏格兰遗产合作伙伴关系：沉浸式体验

基本信息

批准号：
AH/R009104/1
负责人：
Murray Pittock
金额：
$ 7.71万
依托单位：
University of Glasgow
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2018
资助国家：
英国
起止时间：
2018 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FR009104%2F1
关键词：
Scottish Heritage Partnership Immersive Experiences

项目摘要

Core Research Question: How successful have approaches to immersive technologies at major heritage sites in Scotland been currently, both in terms of outcomes against business plan expectations and in terms of visitor response, and what kinds of future development are supported by the evidence?Research Methods: The proposed Research Methods in this initial pilot phase will lay the groundwork for the exploration of the effectiveness and potential of the core Immersive Technology Research Question.Under the guidance of the PI and research team, the pilot project RA will set up a questionnaire to test visitor response to the immersive dimensions of the Culloden, Robert Burns Museum and Bannockburn sites, as well as at the Riverside Museum in Glasgow (which has secured one of the highest -if not the highest-non-traditional museum audience in the UK) and the National Library of Scotland at Kelvin Hall. In parallel, they will set up observations and a focus group round the proposed collections and policy developments at Newhailes by the National Trust for Scotland. These approaches will follow the methodology used by the PI's CDA to evaluate audience response among the 60 000 visitors to the When Glasgow Flourished exhibition in 2014 and by the PI's Beyond Text RA to evaluate responses to the material Burns January exhibition in the Mitchell Library, Glasgow in 2010 and 2011; and by the CI Economou's RA in three different immersive exhibitions in Rome, Athens, and Ename as part of the Marie Curie CHIRON project between 2005-2008 (Economou & Pujol Tost 2011). The project team will identify audience focus groups from the existing visitor and client contact base of the partner organizations, and will explore their visitor experience while also exposing them to new developments in Immersive Experience technology. Consideration will be given to the development of future 'Smart' response evaluations, such as Fitbit and smartphone visitor response monitoring.Immersive experiences are means of 'composing' memory (that is, creating the conditions in which the memories which are publicly expressed are those which are formulated within a range of socially acceptable contexts. In the motorized era, trails have fulfilled the same function of embedding preferred memory narratives, while immersive experiences-delivered in part or whole through the medium of technology-strive to present a fusion of memory, place and performance to create a close and lasting relationship of visitor memory to the experience purchased by the visit. Immersive technologies have (although research on this is not yet developed and its development is a key component of the proposed partnership) arguably similar effects to electronic mass media in the composure of memory, but effects which are possibly delivered in stronger and more lasting terms.We will also work with Soluis as our digital partner, to create a decision-making model for policy and audience development. Research Context: The research context is that of both the recent rapid growth of the heritage sector, and within that the centrality of cutting edge immersive experiences for tourism, the heritage industry and audience development The development of immersive experiences at 'fantasy' venues such as the London, York, Blackpool and Edinburgh 'Dungeons' from Merlin Entertainments is a connected activity. Some of these visitor experiences are relatively recent, and audience feedback is at an early stage: however, there is some evidence that fully or predominantly CGI immersive experiences such as Bannockburn are less appealing and effective to a comprehensive audience demographic than they are to particular groups. Research Outputs: Website, a policy paper, a risk assessment, a visualization decision making tool and presentations at the AHRC Showcase, and connected events-e.g. presentations at DH conferences and a media/social media strategy.

核心研究问题：目前在苏格兰主要遗产站点的沉浸式技术方面的成功方法是如何在针对商业计划的期望和访客的反应方面的结果来获得的，证据得到了证据的支持：这项最初的飞行员阶段的拟议研究方法支持了哪些拟议的研究阶段，以探索潜在的研究和核心研究的范围。 RA飞行员项目将制定一份问卷，以测试访客对Culloden，Robert Burns博物馆和Bannockburn地点的沉浸式尺寸的回应，以及在格拉斯哥的Riverside博物馆（该博物馆的最高 - 并不是英国国家中最高的未成年博物馆观众）和Scotland of Scotland of Scotland的最高境内。同时，他们将建立观察结果，并在苏格兰国家信托基金会（Newhailes）围绕着拟议的收藏和政策发展。这些方法将遵循PI的CDA使用的方法，以评估60 000名访客对Glasgow在2014年蓬勃发展的展览以及PI的Beyter Text RA的反应，以评估2010年和2010年格拉斯哥Mitchell图书馆的材料燃烧1月份展览的反应；在2005年至2008年之间，在罗马，雅典的三个不同沉浸式展览中，在罗马，雅典的三个不同身临其境的展览中进行的RA（经济学和ENAME）（经济学和Pujol Tost 2011）。项目团队将从合作伙伴组织的现有访客和客户联系基础中确定受众群体焦点小组，并将探索他们的访客体验，同时还将他们接触到沉浸式体验技术的新发展。将考虑未来的“智能”响应评估的发展，例如Fitbit和智能手机访客响应监控。放入性的体验是“撰写”记忆的手段（即创建公开表达的记忆的条件（即在社会上可以接受的范围内，在社会上可接受的范围内，都可以在机动的范围内进行启用，而在机动性的范围内，既有易于启动的记忆。通过技术训练的媒介，可以融合记忆，地点和性能，以与访问购买的经验建立紧密而持久合作伙伴，为政策和受众制定创建决策模型。研究背景：研究背景是遗产部门最近快速增长的背景，以及在旅游业，遗产行业和观众发展的最先进的沉浸式体验的中心地位，在伦敦，约克，布莱克浦和爱丁堡和爱丁堡的梅尔林娱乐活动中，在伦敦，约克，布莱克浦尔和爱丁堡的Dungeons的“幻想”场所的发展发展。这些访客经历中的一些是相对较新的，并且受众反馈处于早期阶段：但是，有一些证据表明，诸如Bannockburn等CGI沉浸式体验（例如Bannockburn）对全面的受众人群的吸引力和有效程度较小，而不是对特定群体的吸引力和有效。研究输出：网站，政策文件，风险评估，可视化决策工具以及AHRC展示柜的演示以及Connected Events -e.g。 DH会议和媒体/社交媒体策略的演讲。