International Network for Audience Research in the Performing Arts (iNARPA)

国际表演艺术观众研究网络 (iNARPA)

基本信息

批准号：
AH/P006558/1
负责人：
Ben Walmsley
金额：
$ 3.76万
依托单位：
University of Leeds
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2017
资助国家：
英国
起止时间：
2017 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FP006558%2F1
关键词：
International Network Audience Research Performing

项目摘要

Despite the vital role that audiences play across the globe in supporting and giving meaning to the performing arts, audience research remains sporadic; limited by methodological insecurity; and compromised by claims of positive bias. There is currently no international research network dedicated to audience research in the arts. This new network will address this gap and bring together leading scholars in the emerging field of Audience Studies with audiences, artists, arts workers, funders and strategic agencies to explore and debate issues related to the value and impact of audience engagement in the performing arts and to emerging methods of capturing this impact. As the next generation of arts audiences matures and drivers such as audience development, big data, co-creation, participation, digital engagement and live streaming continue to impact on the arts, audience behaviour and expectations are changing. This network will trace the impact of these drivers on the audience experience and explore the implications for artists, arts organisations and policymakers. As audience research is a global phenomenon, and because Audience Studies currently lacks any kind of scholarly home, this will be an international network comprising a series of events in Leeds and in Melbourne. The UK and Australia share the common benefit of having small clusters of academics working in the area of audience research in the performing arts, and over the course of this initial two-year network plan, these scholars will be joined by practitioners and audiences, as well as by senior US scholars and practitioners working in the field. The network will initially commit to organising four key events between January 2017 and December 2018:1. A half-day scoping workshop held at the School of Performance and Cultural Industries (University of Leeds) designed to flush out the key issues and challenges facing audience research in the performing arts regarding methods and questions of cultural value.2. A one-day symposium at the University of Leeds designed to bring audience stakeholder groups into dialogue through short research and provocation papers. The symposium will be themed around emerging quantitative and qualitative audience research methods and their potential complementarity.3. A one-day colloquium held at the School of Communication and Creative Arts, Deakin University, Australia - designed to cross-fertilise thinking in preparation for a special issue of a peer-reviewed journal on emerging methods of audience research. The event will be themed around ways of capturing and 'knowing' the value and impact of the performing arts.4. A round-table event summarising recurrent themes and ideas and planning for the ongoing development of the network as well as finalising dissemination activities and research outputs. These events will be supported by a dedicated webpage and blog, which will encourage and facilitate participant engagement and debate between the face-to-face events. Although this network will focus predominantly on the performing arts, it will draw in scholars and practitioners from related fields and artforms. The rationale for this is that even within the marginal field of Audience Studies, scholars and practitioners are too often fractured into artform silos and fail therefore to cross-fertilise ideas and exchange emerging methods and knowledge. As the arts sector grapples to locate its role and position in a new social, political, cultural and technological environment within an 'experience economy', now is the ideal time to refocus attention on issues and phenomena of audience engagement and spectatorship and to harness the potential of inter-disciplinary thinking. This is also a fitting time to review and question the legacy of the arts marketing approach, which has arguably facilitated the gradual commodification and devaluation of the arts witnessed since the neoliberal politics of the 1980s.

尽管观众在全球范围内扮演着至关重要的角色在支持表演艺术方面的支持和赋予意义，但观众的研究仍然零星。受方法论不安全感的限制；并因积极偏见的主张而妥协。目前，没有致力于艺术观众研究的国际研究网络。这个新的网络将解决这一差距，并将与观众，艺术家，艺术工人，资助者和战略机构的受众群体研究的新兴领域汇集在一起，以探索和辩论与观众参与表演艺术和表演艺术和影响的影响有关的问题捕获这种影响的新兴方法。随着下一代艺术观众的成熟，以及诸如受众开发，大数据，共同创造，参与，数字参与和实时流媒体等驱动力继续影响艺术，受众的行为和期望正在发生变化。该网络将追踪这些驱动因素对观众体验的影响，并探索对艺术家，艺术组织和政策制定者的影响。由于观众研究是一种全球现象，并且由于目前的观众研究缺乏任何学术的家园，因此这将是一个国际网络，其中包括利兹和墨尔本的一系列活动。英国和澳大利亚分享了在表演艺术研究领域工作的一小部分学者集群的共同好处，并且在最初的为期两年的网络计划的过程中，这些学者将由从业者和受众群体加入，因为以及美国高级学者和从业者在该领域工作的。该网络最初将在2017年1月至2018年12月之间组织四个关键事件：1。在表演与文化产业学院（利兹大学）举行的半天范围范围范围，旨在消除表演艺术中关于文化价值的方法和问题的观众研究所面临的关键问题和挑战。2。利兹大学为期一天的研讨会，旨在通过简短的研究和挑衅论文将观众利益相关者群体带入对话中。研讨会将以新兴的定量和定性受众研究方法及其潜在的互补性为主题3。在澳大利亚迪金大学（Deakin University）在传播与创意艺术学院举行的为期一天的座谈会 - 旨在跨剥离思维，以准备一期专刊，撰写有关新兴观众研究方法的同行评审期刊。该活动将以捕获和“了解”表演艺术的价值和影响的方式以主题为主题4。圆桌会议总结了反复的主题和想法以及为持续发展网络发展以及最终确定传播活动和研究成果的计划。这些事件将得到专门的网页和博客的支持，这将鼓励和促进面对面活动之间的参与者参与和辩论。尽管该网络将主要关注表演艺术，但它将吸引来自相关领域和艺术形式的学者和从业者。这样做的理由是，即使在受众研究的边际领域，学者和从业人员也经常被骨折成艺术孤岛，因此无法交叉授予思想，并交换了新兴的方法和知识。随着艺术部门努力在“体验经济”中定位其在新的社会，政治，文化和技术环境中的作用和地位，现在是重新关注观众参与和观众现象的理想时机跨学科思维的潜力。这也是审查和质疑艺术营销方法的遗产的合适时间，这可以说是自1980年代新自由主义政治以来所见证的艺术的逐步商品化和贬值。