An innovative, AI-driven application that helps users assess/action information pollution for social media content.

一款创新的人工智能驱动应用程序，可帮助用户评估/消除社交媒体内容的信息污染。

• 批准号: 10100049
• 金额: $ 44.01万
• 依托单位: SWAY AS LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2024
• 资助国家: 英国
• 起止时间: 2024 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=10100049
• 关键词: innovative; AI; driven; application; helps; innovative; AI; driven; application; helps

Sway is a UK-based social media safety technology SME with a core project team of Mike Bennett (CEO and serial entrepreneur), Daniela Fernandez (CXO and entrepreneur) and Alan Simpson (CTO and digital transformation strategic advisor).Fake news, disinformation, propaganda and marketing create information pollution, which spreads 6x faster than real news and has been linked to eroding social and democratic trust. Social media users are constantly exposed to information pollution with serious mental and physical health impacts, particularly for children and young people who experience feelings of frustration, sadness, anger and fear. Few people have the tools to identify or control information pollution, and, as a result, 40% of adults share fake or misleading news, and almost half of children read disinformation daily. Only 2% of children have the critical literacy skills needed to identify real or fake news, and parents often lack the time or knowledge to address this problem.Sway is developing the first AI-driven, mobile/desktop, trust-checking plug-in and app that helps users evaluate information pollution for social media posts/content. It is the only educational tool to help users identify who and what to trust and share on social media. Sway can directly impact the well-being of whole families (from kids to grandparents) by reducing the sharing of disinformation by at least 10% and by helping children/parents have effective conversations on health impact that's relevant to their usage (from violence to body dysmorphia).

Sway是一家总部位于英国的社交媒体安全技术中小企业，由Mike Bennett（首席执行官和连续企业家），Daniela Fernandez（CXO和企业家）和Alan Simpson（CTO和数字转型策略顾问）。社交媒体使用者不断受到严重的身心健康影响的信息污染，尤其是对于经历沮丧，悲伤，愤怒和恐惧感的儿童和年轻人。很少有人拥有识别或控制信息污染的工具，因此，有40％的成年人共享虚假或误导性新闻，几乎一半的儿童每天都会阅读虚假信息。只有2％的儿童具有确定真实新闻或虚假新闻所需的批判性扫盲技能，而父母经常缺乏解决此问题的时间或知识。Sway正在开发第一个AI-dired，移动/桌面，信任检查插件和应用程序，该应用程序可以帮助用户评估社交媒体帖子/内容的信息污染。它是唯一可以帮助用户确定在社交媒体上信任和分享的教育工具。 Sway可以直接影响整个家庭（从孩子到祖父母）的福祉，从而将虚假信息的共享至少减少10％，并通过帮助儿童/父母就其使用（从暴力到身体畸形症状）进行有效的健康影响对话。