"Examining Marketing and Parents’ Perceptions of Toddler Milk”

“审视营销和家长对幼儿牛奶的看法”

基本信息

批准号：
10464361
负责人：
Ana Paula Cardoso Richter
金额：
$ 3.75万
依托单位：
UNIV OF NORTH CAROLINA CHAPEL HILL
依托单位国家：
美国
项目类别：
财政年份：
2022
资助国家：
美国
起止时间：
2022-04-01 至 2025-03-31
项目状态：
未结题

来源：
https://reporter.nih.gov/project-details/10464361
关键词：
Adult Affect Age Americas Behavior Belief Beverages Brain Cardiovascular Diseases Characteristics Child Child Health Childhood Code Collaborations Complex Consumption Country Data Data Analyses Databases Development Diagnosis Diet Dietary Practices Disease Elements Ethnic Origin Expenditure Exposure to Faculty Focus Groups Food Food Industry Food Labeling Frequencies Future Goals Government Agencies Guidelines Health Food Image Immunity Industry Intervention Knowledge Label Latin America Latin American Latino Latinx Librarians Life Cycle Stages Literature Marketing Medical Meta-Analysis Milk Mission National Institute of Child Health and Human Development Non-Insulin-Dependent Diabetes Mellitus Nutrition Policy Nutritional Obesity Parents Perception Phase Policies Powder dose form Prevalence Process Protocols documentation Public Health Reaction Recommendation Regulation Reporting Research Research Personnel Risk Sales Science Source Statutes and Laws Time Toddler Training Training Activity Translating United States United States Food and Drug Administration Work World Health Organization aged authority base cognitive development critical developmental period critical period early childhood early-life nutrition feeding good diet heuristics improved member parent grant parental influence prevent skills sugar sweetened beverage systematic review tenure track therapy development

项目摘要

ABSTRACT Toddler milk (i.e., an ultra-processed milk-based drink marketed to toddlers) is increasing in popularity in the US and globally. However, toddler milk is not recommended by medical and pediatric associations, because it usually contains added sugar, and early consumption of added sugar is associated with obesity and type 2 diabetes. Toddler milk packaging contains front-of-package (FOP) claims marketing the supposed “benefits” of the product. Such marketing claims are not regulated by the Food and Drug Administration (FDA) and may mislead parents about the healthfulness of toddler milk. There is a significant gap in understanding how marketing elements on toddler milk packaging influence parents' perceptions of and beliefs about the product. This gap represents a critical public health problem because understanding how marketing claims on toddler milk packages affect parents is necessary to inform labeling policy and prevent parents from exposure to information that is not supported by science. This project examines how toddler milk marketing influences parental perceptions and beliefs via a systematic review, packaging content analysis, and focus groups with parents. Using primary and secondary data, this study aims to: 1) Describe the determinants of toddler milk purchasing and the influence of marketing on parents’ beliefs and behavior by conducting a systematic review. Under this aim, the guidelines of the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Statement will be used, and the existing literature around toddler milk labeling will be synthesized; 2) Describe the nutritional qualities and FOP marketing claims of the top 5 toddler milk brands in the United States and 22 Latin American countries by conducting a content analysis of toddler milk FOP labels. This aim will elucidate and quantify food companies' labeling marketing practices around toddler milk; and 3) Explore how marketing exposure, including reactions to FOP claims and warnings, influences parents' perceptions, beliefs, and use of toddler milk. Focus groups with parents of toddlers will provide in-depth knowledge about how and why the marketing practices identified in Aim 2 affect parents' perceptions and beliefs. The overall training objectives are to develop a theoretical understanding of how marketing practices influence consumers' perceptions and beliefs while developing skills to conduct systematic reviews, content analysis, and focus group data analysis. The proposed research fits with NICHD's mission of “enhancing the lives of children,” and is timely and significant because it will generate both an understanding of how food labeling influences parents and evidence to support food labeling policy change. Ultimately, such knowledge has the potential to inform the FDA so that it can regulate toddler milk packaging and protect parents from feeding their children an unhealthy product during a crucial phase of development.

抽象的蹒跚学步的牛奶（即，销售给幼儿的超级加工的基于饮料的饮料）在美国的受欢迎程度正在增加在全球范围内。通常含有添加的糖，添加糖的早期消耗与2型相关糖尿病。该产品。误导了父母对蹒跚学步的牛奶的健康状况。幼儿牛奶包装的营销元素会影响父母对产品的看法和信念。这一差距使公共卫生问题批判性问题，因为了解幼儿的主张牛奶包装影响PARENTS是为了告知标签政策和Prent Prents，从暴露于该项目不支持该项目的信息。父母普遍性并通过系统的审查，包装内容分析以及焦点小组相信父母使用主要数据和次要数据，目的是：1）采购以及营销对父母的信念和行为的影响，通过通过电导审查进行进行。在此目标下，首选的报告项目的准则和荟萃分析的（Prisma）将使用陈述，并将围绕幼奶标签的现有文献综合；描述美国前五名幼牛品牌的营养品质和FOP营销主张和22个拉丁美洲国家通过对蹒跚学步的牛奶FOP标签进行内容分析。阐明和量化食品公司在Tound Toddler牛奶周围的标签实践；营销暴露，对FOP蛤和警告的反应，影响父母的看法，信念，并使用蹒跚学步的牛奶群体。为什么在AIM 2中确定的营销实践会影响父母的看法和信念目标是对营销实践如何影响消费者建立理论上的理解在发展技能以进行系统评价，内容分析和焦点小组的技能时的看法和信念数据分析。而且重要的副作用将既会对食物标签如何影响父母以及支持食品标签政策的证据最终有可能告知FDA 这样它可以调节幼儿牛奶包装，并保护Parents免于喂养他们的健康产品在关键的发展阶段。