新興市場参入戦略の産業組織理論による接近

使用产业组织理论探讨新兴市场进入策略

• 批准号: 15J05223
• 负责人: 潘 聡
• 金额: $ 1.09万
• 依托单位: Osaka University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for JSPS Fellows
• 财政年份: 2015
• 资助国家: 日本
• 起止时间: 2015-04-24 至 2017-03-31
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-15J05223/
• 关键词: endogenous timing; consumer heterogeneity; supplier encroachment; supplier opportunism; outsourcing; product positioning; Marketing strategy; Endogenous timing; Market separation;; Second mover advantage; Sequential move outcome; Welfare reduci

In my first research, I gained the following results: Owing to consumer heterogeneity in willingness to pay, firms' sequential moves can Pareto dominate the simultaneous move.In my second research, I considered the "supplier encroachment" phenomenon. I constructed a framework based on a two-part tariff contract. I found that Although the encroachment creates more competitors in the resale market, the encroachment may still reduce the consumer welfare because it gives rise to higher wholesale prices.My third research was a joint work with Professor Noriaki Matsushima.We showed that when inputs from outside suppliers are not perfectly compatible with downstream manufacturers' requests, outsourcing does not necessarily enhance downstream manufacturers' profitability.

在我的第一项研究中，我得到了以下结果：由于消费者支付意愿的异质性，企业的顺序行动可以帕累托主导同步行动。在我的第二项研究中，我考虑了“供应商侵占”现象。我构建了一个基于两部分关税合同的框架。我发现，虽然这种侵占在转售市场上创造了更多的竞争者，但这种侵占仍然可能会降低消费者的福利，因为它会导致更高的批发价格。我的第三项研究是与 Noriaki Matsushima 教授的联合工作。我们表明，当外部投入时供应商与下游制造商的要求并不完全兼容，外包并不一定能提高下游制造商的盈利能力。

项目成果

Strategic Perils of Outsourcing: Sourcing Strategy and Product Positioning

• DOI: 10.2139/ssrn.2858735
• 发表时间: 2016-10
• 期刊: ERN: Pricing (Topic)
• 作者: Noriaki Matsushima;Cong Pan

Technology Transfer in the Market with Heterogeneous Consumers

具有异质消费者的市场中的技术转让

• 发表时间: 2015
• 期刊: ISER Discussion Paper
• 作者: Shohei Yoshida;Cong Pan
• 通讯作者: Cong Pan

discussion paper

• DOI: 10.1111/jan.12270
• 发表时间: 2014-05-01
• 期刊: JOURNAL OF ADVANCED NURSING
• 影响因子: 3.8
• 作者: Eshareturi, Cyril;Serrant-Green, Laura;Galbraith, Victoria
• 通讯作者: Galbraith, Victoria

Should Brand Firms Always Take Pioneering Position?

品牌企业应该始终占据先锋地位吗？

• 发表时间: 2015
• 期刊: ISER Discussion Paper
• 作者: 宮腰祥平;西本理;太田幸則;Cong Pan
• 通讯作者: Cong Pan