Study on Benchmarks for finance and marketing of Comprehensive Community Sports Clubs

综合性社区体育俱乐部财务与营销基准研究

• 批准号: 24700672
• 负责人: TAJIMA Yoshiteru
• 金额: $ 1.25万
• 依托单位: Kanazawa Seiryo University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Young Scientists (B)
• 财政年份: 2012
• 资助国家: 日本
• 起止时间: 2012-04-01 至 2014-03-31
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-24700672/
• 关键词: 総合型地域スポーツクラブ; NPO; 財務持続性; マーケティング

The main results of this study are as follows 1) sports organizations start from the circle-type activity funded by membership fees and reach to business operation. Concentrated increase in commercial revenues is effective for the income expansion. On the contrary socially supported income tend to decrease. 2) Three satisfaction factors were extracted from the factor analysis : program, exchange, equipment.

本研究的主要结果如下：1）体育组织从会员费资助的圈子型活动开始，走向商业化运作。商业收入集中增长是扩大收入的有效途径。相反，社会支持的收入往往会减少。 2）从因素分析中提取出三个满意度因素：项目、交流、设备。