Emerging Consumer Culture in Advanced Society : Cross Cultural Studies of Luxury Consumption

先进社会中新兴的消费文化:奢侈品消费的跨文化研究

• 批准号: 19530393
• 负责人: KIMURA Junko
• 金额: $ 2.75万
• 依托单位: Hosei University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2007
• 资助国家: 日本
• 起止时间: 2007 至 2009
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-19530393/
• 关键词: ラグジュアリ; ビデオグラフィー; 消費文化論; 価値; 贅沢消費; 希少性; 顕示; 逃避; アイデンティティの強化; 海外旅行; イタリア・フィレンツェ

What does luxury mean to consumers? We explored this question by conducting detailed interviews with the American, Japanese, and Chinese consumers, which helped us to identify several dimensions of luxury. The literature suggests that there is not just one definition for concept of luxury but that it differs among demographic groups and historical periods. However, we found that luxury is an indispensable and at the same time, complex concept by which human beings obtain satisfaction in life. Luxury contributes to the position we have within our social network. Perceived luxury basically derives from rarity and aestheticism, and bring us consolation and identity reinforcement.

奢侈品对消费者意味着什么？我们通过对美国，日本和中国消费者进行详细的访谈来探讨这个问题，这帮助我们确定了几个奢侈品的维度。文献表明，不仅有一个豪华概念的定义，而且在人口群体和历史时期之间有所不同。但是，我们发现奢侈品是必不可少的，同时，人类在生活中获得满足感的复杂概念。奢侈品有助于我们在社交网络中的立场。奢侈品基本上源于稀有性和审美主义，并为我们带来安慰和身份加强。

项目成果

"What's Gorgeous Consumption?, " Advances in Consumer Research

“什么是华丽消费？”消费者研究进展

• 发表时间: 2007
• 期刊: Association for Consumer Research Volume34
• 作者: Kimura;Junko.;Tanaka;Hiroshi;Gavan J. Fitzsimons;Vicki G. Morwitz
• 通讯作者: Vicki G. Morwitz

Restrained Pursuit of Luxury: Wealthy Shanghainese Attitudes towards Upscale Consumption

对奢华的内敛追求：富裕的上海人对高档消费的态度

• 发表时间: 2009
• 作者: Kimura;Junko.;Tanaka;Hiroshi
• 通讯作者: Hiroshi

"Products Make Your Life Luxurious, " European Advances in Consumer Research

“产品让您的生活变得奢华”，欧洲消费者研究进展

• 发表时间: 2008
• 期刊: Stefania Borghini, Association for Consumer Research Volume8
• 作者: Kimura;Junko.;Tanaka;Hiroshi;Mary Ann McGrath;Cele C. Otnes
• 通讯作者: Cele C. Otnes

消費文化理論と他の消費者モデルとの比較検討

消费文化理论与其他消费模型的比较研究

• 发表时间: 2008
• 作者: Belk;Russell W.;木村純子
• 通讯作者: 木村純子

RESTRAINED PURSUIT OF LUXURY : WEALTHY SHANGHAINESE ATTITUDES TOWARDS UPSCALE CONSUMPTION

对奢侈品的克制追求：上海富裕阶层对高档消费的态度

• 发表时间: 2009
• 作者: Junko Kimura;Hirishi Tanaka
• 通讯作者: Hirishi Tanaka