Study of the Change of the Commerce Structure in the City from the Point of View of the Regional Planning.

区域规划视角下城市商业结构变迁研究。

基本信息

批准号：
10430028
负责人：
SUZUKI Katsunori
金额：
$ 7.1万
依托单位：
SURUGADAI UNIVERSITY
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (B).
财政年份：
1998
资助国家：
日本
起止时间：
1998 至 2000
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-10430028/
关键词：
Commerce Structure Consumer Consciousness Structure AHP GIS Consumer Behavior 消費者行動

项目摘要

We analyze the change of the commerce structure in the city from two aspects. The first aspect is consumer consciousness structure analysis, and the second aspect is the consumer behavior analysis. We apply GIS (Geographical Information System) for the latter. We especially pay attention to the area comparison as well as the distribution of the commerce structure, aiming at regional planning. Summary of the results are following :1. Consumer consciousness structure analysisConsciousness and behavior of the consumer toward commerce structure are greatly changing with the change of the commerce enviromnent in recent years. It is not an easy task to identify them. We analyze this issue by various methods. We perfotm analysis by AHP (Analytic Hierarchy Process) that is the most effective method in the consciousness structure analysis. Also, to perform analysis regarding the residents, we propose Semantics Measurement Approach and Relative Position Measurement Approach. We inspect validness of these new methods. The analysis reveals the difference in consumer consciousness structure between Hokkaido and Saitama.2. Consumer behavior analysis by GISWe depict the consumer behavior CD and the distribution of commercial institutions on a map by GIS.Then, we perform spatial analysis, basing on that map. We also compile a comprehensive database from geographic database, commercial institution database, and purchase behavior database. Wuth the database, we can carry out analysis about the difference in purchase behavior regarding individual items such as foods, domestic non-durable goods, fashionable clothes, recreational durable goods, books, and gifts. Finally, we make clear the characteristics of and differences in the purchase behavior regarding above-mentioned items.

我们从两个方面来分析城市商业结构的变化。第一个方面是消费者意识结构分析，第二个方面是消费者行为分析。我们针对后者应用GIS（地理信息系统）。我们特别注重区域比较以及商业结构的分布，针对区域规划。结果总结如下： 1．消费者意识结构分析近年来，随着商业环境的变化，消费者对商业结构的意识和行为正在发生巨大的变化。识别它们并不是一件容易的事。我们通过多种方法来分析这个问题。我们采用AHP（层次分析法）进行分析，这是意识结构分析中最有效的方法。此外，为了对居民进行分析，我们提出了语义测量方法和相对位置测量方法。我们检查这些新方法的有效性。分析揭示了北海道与埼玉消费者意识结构的差异；2．利用GIS进行消费者行为分析我们通过GIS在地图上描绘消费者行为CD和商业机构的分布，然后根据该地图进行空间分析。我们还从地理数据库、商业机构数据库、购买行为数据库等方面编制了综合数据库。通过该数据库，我们可以对食品、国内非耐用品、时尚服装、休闲耐用品、书籍、礼品等单项商品的购买行为差异进行分析。最后，我们明确了上述商品购买行为的特点和差异。