Understanding and improving public attitudes in Japan towards corporate takeovers by Chinese firms

了解并改善日本公众对中国企业收购企业的态度

• 批准号: 21K01737
• 负责人: バイセ・ゼー マリアン
• 金额: $ 2万
• 依托单位: Ritsumeikan Asia Pacific University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2021
• 资助国家: 日本
• 起止时间: 2021-04-01 至 2024-03-31
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-21K01737/
• 关键词: Takeover; Rebranding; Foreign ownership; Country of origin effect; Foreign outsourcing; Merger & Acquisition; Outsourcing; Country of Origin Effect; Foreign Ownership; Country of Origin effect

2022 was devoted to theory building. The theoretical framework is now fully developed. The hypotheses are refined and based on refined theoretical arguments. The model uses three change constructs: ownership, manufacturing site and brand name. The effects of manufacturing shifts abroad and the country of origin effect have been described in detail in literature. The effect of a change of a brand name on public attitude, however, has not been fully described and hypothesized before. This project is part of the effort to theoretically and empirically understand the effects of rebranding. For the effect of rebranding the model of public perception of company take overs is now centered on the change of a well known brand name into a new brand name, that does not exist, instead of using a Chinese brand.

2022年致力于理论建设。理论框架现已完全成熟。这些假设经过完善并基于完善的理论论证。该模型使用三种变更结构：所有权、制造地点和品牌名称。制造业转移到国外的影响和原产国效应已在文献中详细描述。然而，品牌名称的改变对公众态度的影响之前尚未得到充分的描述和假设。该项目是从理论上和实证上理解品牌重塑影响的努力的一部分。对于品牌重塑的效果，公众对公司收购的认知模式现在集中在将一个知名品牌名称更改为一个不存在的新品牌名称，而不是使用中国品牌。