Doctoral Dissertation Research: How is geopolitical conflict reflected in the marketing and valuation of food?

博士论文研究：地缘政治冲突如何反映在食品的营销和估值中？

• 批准号: 2314384
• 负责人: Melissa Caldwell
• 金额: $ 3.14万
• 依托单位: University of California-Santa Cruz
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-10-01 至 2024-09-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2314384&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; How; geopolitical

Foodstuffs are advertised to consumers in ways that can reveal the values of both producers and consumers. How this valuation arises differs in relation to numerous factors, including the extent to which producers identify their products as traditional and local versus more modern and global. This doctoral dissertation project examines the valuation and marketing of foodstuffs in relation to geopolitical conflicts to understand whether and how contestations over land are reflected in food. In addition to providing funding for the training of a graduate student in anthropology in the methods of empirical, scientific data collection and analysis, this research contributes to policy-relevant scholarship by enhancing the scientific understanding of the significance of geopolitics and its impact on economic activity. A key impact of this study is visual StoryMaps that contribute to diverse forms of spatial narratives that can be compared against existing tourist or geopolitical maps to illuminate possible intersections and divergences. Results are shared with policy-makers and nongovernmental agencies.This research assesses initiatives at multiple levels that regulate and define qualities inherent to agricultural products. Through twelve months of ethnographic research, including spatial analysis, semi-structured interviews, and photo documentation, this research examines how heritage food products are integrated into state and political structures and how this impacts the commodification of foodstuffs and localized communities of production. Research results have intellectual merit for scholarly and policy analyses of economic policies and development projects by examining issues like heritage and tourism, new global economic partnerships, and the dynamics of regional and international food markets.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

食品广告向消费者展示的方式可以揭示生产者和消费者的价值观。这种估值的产生方式因多种因素而异，包括生产商将其产品视为传统和本地产品与更现代和全球性产品的程度。该博士论文项目研究了与地缘政治冲突相关的食品估价和营销，以了解土地争夺是否以及如何反映在食品中。除了为人类学研究生的实证、科学数据收集和分析方法的培训提供资金外，这项研究还通过增强对地缘政治的重要性及其对经济活动影响的科学理解，为政策相关的学术做出贡献。 。这项研究的一个关键影响是视觉故事地图，它有助于形成多种形式的空间叙事，可以与现有的旅游或地缘政治地图进行比较，以阐明可能的交叉点和分歧。研究结果与政策制定者和非政府机构分享。这项研究评估了多个层面上监管和定义农产品固有品质的举措。通过十二个月的民族志研究，包括空间分析、半结构化访谈和照片记录，本研究探讨了传统食品如何融入国家和政治结构，以及这如何影响食品的商品化和本地化生产社区。通过研究遗产和旅游、新的全球经济伙伴关系以及区域和国际食品市场的动态等问题，研究成果对于经济政策和发展项目的学术和政策分析具有智力价值。该奖项反映了 NSF 的法定使命，并被认为是值得的通过使用基金会的智力优势和更广泛的影响审查标准进行评估来获得支持。