SAI-R: Culturally Appropriate Language and Messaging for Influencing End User Behavior During Impending Infrastructure Failures

SAI-R：在即将发生的基础设施故障期间影响最终用户行为的文化上适当的语言和消息传递

• 批准号: 2228706
• 负责人: Keri Stephens
• 金额: $ 75万
• 依托单位: University of Texas at Austin
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-09-15 至 2025-08-31
• 项目状态: 未结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2228706&HistoricalAwards=false
• 关键词: SAI; Culturally; Appropriate; Language; Messaging

Strengthening American Infrastructure (SAI) is an NSF Program seeking to stimulate human-centered fundamental and potentially transformative research that strengthens America’s infrastructure. Effective infrastructure provides a strong foundation for socioeconomic vitality and broad quality of life improvement. Strong, reliable, and effective infrastructure spurs private-sector innovation, grows the economy, creates jobs, makes public-sector service provision more efficient, strengthens communities, promotes equal opportunity, protects the natural environment, enhances national security, and fuels American leadership. To achieve these goals requires expertise from across the science and engineering disciplines. SAI focuses on how knowledge of human reasoning and decision making, governance, and social and cultural processes enables the building and maintenance of effective infrastructure that improves lives and society and builds on advances in technology and engineering.The infrastructure supporting the public water supply is often the most vulnerable during times of disaster. Losing access to water can be life-threatening. Water utilities must explain to the public why conservation, boiling water, and protecting pipes are essential to avoid catastrophic infrastructure failure. Yet utilities typically lack the resources and expertise needed to effectively communicate the importance of collaborative efforts to their end-users during such critical times. One challenge is the growing number of communication channels, including social media, text messaging, and wireless emergency alerts. Another challenge is anticipating cultural differences and the need to communicate effectively with diverse populations, including Spanish-speaking and older adult populations. This SAI research project strengthens America’s water infrastructure by exploring cultural interventions with Spanish-speaking and older adult populations and using these studies to design and test messages that can impact human behavior.This project designs and tests communication strategies that utilities can use with the public during disasters. A user-centered design approach is developed in partnership with water utilities that serve predominantly Spanish-speaking populations. The goal is to understand system vulnerability concerns during disasters and to identify current communication practices. Community-centered research is used to uncover important cultural considerations that help tailor water utility messages for their audiences. The research draws from theory-informed message strategies that utilities can use to encourage cooperative end-user water-related behavior. Messages are tested through multiple communication channels, and the data are used to determine the impact of the messaging interventions on technical system performance and user attitudes and behaviors. By focusing on effective communication with diverse populations, water utilities will be in a stronger position to protect this vital infrastructure.This award is supported by the Directorate for Social, Behavioral, and Economic (SBE) Sciences.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

加强美国基础设施（SAI）是一项NSF计划，旨在刺激以人为本的基本和潜在的变革性研究，从而增强美国的基础设施。有效的基础设施为社会经济活力和广泛的生活质量改善奠定了坚实的基础。强大，可靠和有效的基础设施刺激了私营部门的创新，发展经济，创造就业机会，使公共部门服务提供效率更高，增强社区，促进平等的机会，保护自然环境，增强国家安全，并为美国的领导燃料。为了实现这些目标，需要从整个科学和工程学科的专业知识。 SAI专注于对人类推理和决策，治理以及社会和文化过程的了解，使建立和维护有效的基础设施，以改善生活和社会，并以技术和工程的进步发展。支持公共供水的基础设施在灾难时期通常是最脆弱的。失去水可能会威胁生命。水公用事业必须向公众解释为什么保护，开水和保护管道对于避免灾难性的基础设施失败至关重要。然而，公用事业通常缺乏在此关键时期有效传达协作努力的重要性所需的资源和专业知识。一个挑战是越来越多的沟通渠道，包括社交媒体，文本消息和无线紧急警报。另一个挑战是预期文化差异，以及需要与潜水员人群有效沟通，包括讲西班牙语的人群和老年人。这项SAI研究项目通过探索说西班牙语和老年人人群的文化干预措施来增强美国的水基础设施，并使用这些研究来设计和测试可能影响人类行为的信息。这项项目设计和测试公用事业在灾难期间可以与公众使用的沟通策略。以用户为中心的设计方法是与以西班牙语人群为主的水电图合作开发的。目的是了解灾难期间的系统脆弱性问题，并确定当前的沟通实践。以社区为中心的研究用于揭示重要的文化考虑因素，以帮助为受众定制水电信息。该研究借鉴了理论信息的信息策略，该策略可以用来鼓励合作最终用户与水相关的行为。消息通过多个通信渠道进行了测试，并使用数据来确定消息干预对技术系统性能以及用户参加和行为的影响。通过专注于与潜水员人群的有效沟通，水公用事业将处于保护这一重要基础架构的更强位置。该奖项得到社会，行为和经济和经济（SBE）科学局的支持。该奖项反映了NSF的法定任务，并认为通过基金会的知识优点和广泛的criperia criperia criperia criperia criperia criperia criperia criperia criperia rection the the奖项。